Comcast Spotlight
Encyclopedia
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
and offices all over the country, Comcast Spotlight employs over 3,000 people across the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. Comcast Spotlight offers on-air, online and on-demand (aka video on demand
Video on demand
Video on Demand or Audio and Video On Demand are systems which allow users to select and watch/listen to video or audio content on demand...
or VOD) advertising on local, regional and national levels as an alternative to local network affiliates
Affiliate
An affiliate is a commercial entity with a relationship with a peer or a larger entity.- Corporate structure :A corporation may be referred to as an affiliate of another when it is related to it but not strictly controlled by it, as with a subsidiary relationship, or when it is desired to avoid...
. They serve more than 80 of the nation's 210 designated market areas
Media market
A media market, broadcast market, media region, designated market area , Television Market Area , or simply market is a region where the population can receive the same television and radio station offerings, and may also include other types of media including newspapers and Internet content...
(DMAs) including 22 of the top 25 television markets with approximately 30 million owned and represented subscribers. Comcast Spotlight's "credo
Credo
A credo |Latin]] for "I Believe") is a statement of belief, commonly used for religious belief, such as the Apostles' Creed. The term especially refers to the use of the Nicene-Constantinopolitan Creed in the Mass, either as text, Gregorian chant, or other musical settings of the...
", as stated on their website, is to make cable advertising easy to buy, and to enhance the value of spot cable advertising via new technologies products and services. Many locations offer on-location video production
Videographer
Strictly speaking, a videographer is a person who works in the field of videography, video production — recording moving images and sound on video tape, disk, other electro-mechanical device. News broadcasting relies heavily on live television where videographers engage in electronic news...
staff and script writers
Screenwriter
Screenwriters or scriptwriters or scenario writers are people who write/create the short or feature-length screenplays from which mass media such as films, television programs, Comics or video games are based.-Profession:...
.
History
In 2002, Comcast and AT&T BroadbandAT&T Broadband
AT&T Broadband was the name of AT&T's cable operations, which were composed of the assets of TCI and MediaOne, Prime Cable, as well as two Comcast cable systems AT&T acquired later in a system swap. Formed in 1999, AT&T Broadband was the largest provider of cable television services...
completed a merger totaling $47.5 billion, which combined systems to serve over 21 million video customers in 41 states. One of the main assets to the merger was Comcast acquiring the AT&T Advertising Sales which had recently begun branching into local spot advertising. AT&T Advertising Sales was renamed Comcast Advertising Sales and spread into Comcast's other DMAs across the United States. After numerous other mergers and acquisitions in the following years, Comcast had many various advertising sales divisions under many different names and was looking for a way to group them under one national brand name. Comcast Spotlight was the name chosen after much debate and a two month contest in which employees could submit names for consideration. Comcast Spotlight was officially announced on February 2, 2005, with Charlie Thurston named the president.