Cockta
Encyclopedia
Cockta is a soft drink from Slovenia
Slovenia
Slovenia , officially the Republic of Slovenia , is a country in Central and Southeastern Europe touching the Alps and bordering the Mediterranean. Slovenia borders Italy to the west, Croatia to the south and east, Hungary to the northeast, and Austria to the north, and also has a small portion of...

.

Its main ingredient comes from the dog rose
Dog Rose
Rosa canina is a variable scrambling rose species native to Europe, northwest Africa and western Asia....

 hip
Rose hip
The rose hip, or rose haw, is the fruit of the rose plant, that typically is red-to-orange, but ranges from dark purple to black in some species. Rose hips begin to form in spring, and ripen in late summer through autumn.-Usage:...

. The other ingredients come from 11 different herbs, lemon and orange. It contains neither caffeine
Caffeine
Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...

 nor orthophosphoric acid.

Origins

The story of the Cockta drink begins in the early 1950s. It was then that the management of the company Slovenijavino came up with the idea of producing an original refreshing Slovenian beverage which would be able to compete against similar drinks from abroad. The chemical engineer Emerik Zelinka, an employee of the Slovenijavino research labs and the father of Cockta, created a refreshing drink using local herbs, while at the same time making it original rather than trying to copy similar foreign drinks.

Zelinka and his team were successful, and Cockta was born, with a new, defining taste derived from a blend of eleven different herbs. One of them that contributes to its familiar and characteristic aroma is rosehip, previously used only during the season of the Common cold
Common cold
The common cold is a viral infectious disease of the upper respiratory system, caused primarily by rhinoviruses and coronaviruses. Common symptoms include a cough, sore throat, runny nose, and fever...

 for making rosehip tea.

Rise in popularity

The development and promotion of the new Cockta product was one of the first market-based projects in those days. The marketing campaign was very carefully prepared: it brought in designers, including some students of architecture, who designed the corporate image using the modest selection of typefaces they had at their disposal. They also had to design an original characteristic bottle based on contemporary beer bottle design, and finally, the cardboard packaging and delivery vehicles.

Many older Slovenes will still remember the posters which swept the entire country as part of the marketing campaign: they featured a suntanned young woman, with a hairstyle considered trendy at the time, in a pony tail, with blue eyes, holding in her hands a bottle of the mysterious new beverage. Slovenia’s first premium-quality refreshing beverage and its excellent corporate image were presented to the public for the first time in March 1953 at the traditional international ski-jumping competition in Planica. Since then, Planica
Planica
Planica is an alpine valley in northwestern Slovenia, extending south from the border village of Rateče, not far from another well-known ski resort, Kranjska Gora. Further south, the valley extends into the Tamar Valley, a popular hiking destination in Triglav National Park.Planica is famous for...

 and Cockta have gone hand in hand, and have been associated with each other for over fifty years.

In the years that followed, Cockta became a drink for the young and not-so-young generations, for everyone who appreciates a healthy lifestyle. In the first year of production, four million Cockta bottles were sold in Slovenia alone, and ten years later, sales climbed to 71 million. From Slovenia, Cockta spread to other markets of Yugoslavia
Yugoslavia
Yugoslavia refers to three political entities that existed successively on the western part of the Balkans during most of the 20th century....

, where it established both licensed and proprietary bottling facilities.

New Life

In 2000, the Cockta brand was bought by the Kolinska food company, known today as DrogaKolinska d.d. Lately it is associated with comics about it from its website, which are shown on TV as commercials, in newspapers and even in cinemas.

In 2006, Cockta sponsored the MaxCards World Championships, held in Ljubljana.

On June 30, 2010, Cockta's parent company Droga Kolinska d.d was bought by Atlantic Group.

Slogans

  • 1980 - Pijača naše in vaše mladosti (The Drink Of Our and Your Youth)
  • 1983 - Še vedno najboljša (Still the Best)
  • 2001 - Prve ne pozabiš nikoli (You Never Forget Your First)
  • 2002 - Cockte pogrešam (I Miss Cockta, but phonetically is read as I Miss You Much)
  • 2005 - Ješ MaxCards, Spiš MaxCards, Piješ Cockto! (You Eat MaxCards, You Sleep MaxCards, You Drink Cockta!)
  • Brez kofeina - brez kisline - brez heca! (No Caffeine - No Acid - No Kidding!)

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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