Cliché Magazine
Encyclopedia
Cliché Magazine is a digital magazine, based in Los Angeles, that covers such topics as fashion, music, culture, and entertainment. The publication is released monthly, in virtual formats only.
Jeremy Fall
, and premiered on June 1, 2009. Fall founded Cliché at age 18, initially as a side project while he was working as an event producer. According to Fall, the magazine reached 1 million unique views in December of 2009. On June 1, 2011, after a year-long hiatus, the magazine was relaunched in a new format that allowed for audio and video embedding. Head photographer Dirk Mai
produces cover editorials, as well as other exclusive content for the magazine.
Furthermore, its August 2009 issue – titled "The Green Issue" – focused on providing environmental conservation tips, as well as highlighting eco-friendly brands such as Tom's Shoes.
, fashion designer Jeffrey Sebelia
, Adam Young of Owl City
, and alternative band The Maine
.
Basic information
The magazine was founded by editor in chiefEditor in chief
An editor-in-chief is a publication's primary editor, having final responsibility for the operations and policies. Additionally, the editor-in-chief is held accountable for delegating tasks to staff members as well as keeping up with the time it takes them to complete their task...
Jeremy Fall
Jeremy Fall
Jeremy Fall is the founder and editor in chief of Cliché Magazine.Deemed by Lucas Logan of Stylish Kids in Riot to be "The King of Digital Media", he is working on...
, and premiered on June 1, 2009. Fall founded Cliché at age 18, initially as a side project while he was working as an event producer. According to Fall, the magazine reached 1 million unique views in December of 2009. On June 1, 2011, after a year-long hiatus, the magazine was relaunched in a new format that allowed for audio and video embedding. Head photographer Dirk Mai
Dirk Mai
Dirk Mai is an American photographer, currently working for Cliché Magazine.From May 3-August 31, 2008, photographs of Mai were on display in The Andy Warhol Museum...
produces cover editorials, as well as other exclusive content for the magazine.
Print is Dead campaign/environmental efforts
In December of 2009, the magazine released its "Print is Dead, Get Over It" campaign. In line with its eco-friendly mission, and in light of the online publication boom, Cliché does not offer print issues. In addition to its website, Cliché is also available as an iPhone and iPod touch application.Furthermore, its August 2009 issue – titled "The Green Issue" – focused on providing environmental conservation tips, as well as highlighting eco-friendly brands such as Tom's Shoes.
Other brands
In addition to the magazine, Cliché runs the blog Hello Kitsch, which is presented in a daily format and includes additional, more personal content between issues. Cliché TV, its video project, releases exclusive webisodes and acoustic performance footage.Cover models
Cliché's covers have featured a wide range of appearances, including Brittany Flickinger, Mandy Jiroux, TiestoTiësto
Tijs Michiel Verwest, , known as Tiësto , is a Dutch musician, DJ and record producer of electronic dance music. Although he has used many aliases in the past, he is best known for his work as DJ Tiësto...
, fashion designer Jeffrey Sebelia
Jeffrey Sebelia
Jeffrey Sebelia is an American fashion designer and founder of the clothing label Cosa Nostra, which he headed from a loft on Broadway in downtown Los Angeles...
, Adam Young of Owl City
Owl City
Owl City is an American electronica musical project by singer-songwriter and multi-instrumentalist Adam Young formed in 2007 in Owatonna, Minnesota. Young created the project while experimenting with music in his parents' basement...
, and alternative band The Maine
The Maine (band)
The Maine is an American rock band from Tempe, Arizona. They were formed in January 21st, 2007, they released EP Stay Up, Get Down in the same year. On December 11 2007, The Maine made their debut with a five song EP called The Way We Talk produced by Matt Grabe...
.