is the Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
chapter of Citibank
Citibank, a major international bank, is the consumer banking arm of financial services giant Citigroup. Citibank was founded in 1812 as the City Bank of New York, later First National City Bank of New York...
. Since its establishment in 1902, Citibank Philippines has played a central role in shaping the financial infrastructure and development of the country.
Citibank first started up in the Philippines in 1902, when the International Banking Corporation opened its first branch in Manila. Currently, Citibank is the largest commercial bank
After the implementation of the Glass–Steagall Act, the U.S. Congress required that banks engage only in banking activities, whereas investment banks were limited to capital market activities. As the two no longer have to be under separate ownership under U.S...
in the Philippines.
Citigroup Philippines has 4,200 employees, mainly drawn from the local population. At present, Citibank Philippines has 6 branches, namely at Makati, Greenhills, Libis, Binondo, Alabang, and Metro Cebu
Metro Cebu is the main urban center of the province of Cebu in the Philippines. Metro Cebu is located along the central eastern portion of the island including the nearby island of Mactan...
; and 22 branches for Citibank Savings.
Citibank Philippines has 1.2 million credit cardholders.
Citibank Philippines and Citibank Savings Bank are also members of BancNet
Bancnet, Inc. is a Philippine-based interbank network connecting the ATM networks of more than forty local banks. It is considered the largest interbank network in the Philippines in terms of the number of member banks and annual transactions...
, the largest ATM
An automated teller machine or automatic teller machine, also known as a Cashpoint , cash machine or sometimes a hole in the wall in British English, is a computerised telecommunications device that provides the clients of a financial institution with access to financial transactions in a public...
network in the country.
2004 - Citibank Named Philippines' Best Consumer Internet Bank.
2005 - Citibank Named Philippines' Best Consumer Internet Bank.
2006 - Citibank Named Philippines' Best Consumer Internet Bank.
2007 - The Reader’s Digest awards Citibank as the best bank for investment advice.
2008 - Best Cash Management Bank, Best Foreign Investment Bank and Philippines' Best Consumer Internet Bank.
2009 - Citibank Named Philippines' Best Consumer Internet Bank, Named Best Foreign Bank in the Philippines by Alpha Magazine.
2010 - Citibank Named Philippines' Best Consumer Internet Bank. Named Best Corporate/Institutional Internet Bank in the Philippines. Named Best Foreign Bank in the Philippines by Alpha Magazine.
Manila - Asset Magazine awarded Citi in the Philippines with twin recognitions during the annual Asset Asian Awards Dinner held in Hong Kong on January 15, 2009.
Citi Philippines won Best Bank for the fifth consecutive year, and Best Foreign Investment Bank for the second consecutive year. Citi also bagged Best Small-Cap Equity Issue as Joint Bookrunner for the San Miguel Brewery IPO.
Citibank is the first bank in the Philippines to offer wealth management
Wealth management is an investment advisory discipline that incorporates financial planning, investment portfolio management and a number of aggregated financial services...
services, Citibank tapped into the rich vein of newly wealthy Filipinos who emerged as a result of the country’s economic boom in the early to mid-1990s. Through its Citigold Wealth Management Banking proposition, Citibank has cornered the lion’s share of the market,gwith sectorial experts who aid clients to pick their way through the reams of market information available and to make optimal choices. Citigold has been awarded in the Reader’s Digest Asia Trusted Brand Poll for two consecutive years.
In 2008 Citibank began offering mobile phone
A mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...
banking, so that Filipino cardholders could make credit card charges via text message
Short Message Service is a text messaging service component of phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices...
or phone calls. Two-way SMS is Citibank’s latest mobile phone-based service. It allows cardholders to send Citi a text message inquiring about their available credit balance, amount due and payment due date. It also allows users to order food, flowers, mobile recharges through and can order prepaid Internet load (from Blast)sms.
Cardholders can also pay their bills for Globe postpaid plans. SMS banking
SMS banking is a technology-enabled service offering from banks to its customers, permitting them to operate selected banking services over their mobile phones using SMS messaging.-Push and pull messages:...
is available to more than one million credit cardholders.
Citibank are the first to offer this service on a credit card
A credit card is a small plastic card issued to users as a system of payment. It allows its holder to buy goods and services based on the holder's promise to pay for these goods and services...
Citibank’s latest credit card campaign, the "Citibank Free GreenBag promo" supports recycling and environmental protection
The environmental movement, a term that includes the conservation and green politics, is a diverse scientific, social, and political movement for addressing environmental issues....
in the Philippines.
Citibank Philippines also provides its clients with the usual facilities of bank loans, credit cards, deposit accounts, wealth management schemes and investment options.
Corporate social responsibility
Citibank Philippine encourages the clients of Citigold, its wealth management service, to take part and do their share in saving the environment.