Cinzano
Overview
 
Cinzano is an Italian
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

 brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 of vermouth
Vermouth
Vermouth is a fortified wine flavored with various dry ingredients. The modern versions of the beverage were first produced around the late 18th and early 19th centuries in Italy and France...

, a brand owned since 1999 by Gruppo Campari
Campari Group
Gruppo Campari is an Italian-based multinational producer of alcoholic and non-alcoholic beverages. The group holds a portfolio of over 40 brands marketed and distributed in more than 190 countries...

. It comes in four versions:
  • Cinzano Rosso, which is amber-coloured;
  • Cinzano Bianco, which is white and drier than Rosso, yet still considered a sweet vermouth;
  • Cinzano Extra Dry, a dry vermouth;
  • Cinzano Rosé, the newest of the four, rosy-coloured with orange highlights

Cinzano vermouths date back to 1757 and the Turin herbal shop of two brothers, Giovanni Giacomo and Carlo Stefano Cinzano, who created a new "vermouth rosso" (red vermouth) using "aromatic plants from the Italian Alps in a [still-secret] recipe combining 35 ingredients (including marjoram
Marjoram
Marjoram is a somewhat cold-sensitive perennial herb or undershrub with sweet pine and citrus flavours...

, thyme
Thyme
Thyme is a culinary and medicinal herb of the genus Thymus.-History:Ancient Egyptians used thyme for embalming. The ancient Greeks used it in their baths and burnt it as incense in their temples, believing it was a source of courage...

 and [a species of Achillea
Achillea
Achillea is a genus of about 85 flowering plants, in the family Asteraceae, commonly referred to as yarrow. They occur in Europe and temperate areas of Asia. A few grow in North America. These plants typically have frilly, hairy, aromatic leaves....

called] musk yarrow)".
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