Cineblitz
Encyclopedia
Cine Blitz is a Hindi
Hindi
Standard Hindi, or more precisely Modern Standard Hindi, also known as Manak Hindi , High Hindi, Nagari Hindi, and Literary Hindi, is a standardized and sanskritized register of the Hindustani language derived from the Khariboli dialect of Delhi...

 film and gossip magazine published every fortnight in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

. It is based in Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...

.

Cine Blitz belongs to the VJM Media Group
VJM Media Group
VJM Media Group is a lifestyle and entertainment publication company promoted by Dr. Vijay Mallya and based in Mumbai, India. Its most popular publication is the Bollywood news and gossip magazine, Cine Blitz....

, promoted by Dr. Vijay Mallya
Vijay Mallya
Vijay Mallya is an Indian liquor and airline baron. The son of industrialist Vittal Mallya, he is the chairman of the United Breweries Group and Kingfisher Airlines. His United Spirits is world's second largest liquor maker, by volume...

. It was originally started by Rifa Publications, headed by Russy Karanjia and publishers of the popular political weekly Blitz. His daughter Rita Mehta was the first editor-in-chief of the magazine. Currently, Nishi Prem is the editor of Cine Blitz.

Cine Blitz also provides a special edition for Vijay Mallya-owned Kingfisher Red airline.

History

Cine Blitz was launched by Russy Karanjia's Rifa Publications in December 1974, and his daughter Rita Mehta became the first editor-in-chief of the magazine. The first issue of Cine Blitz had Zeenat Aman
Zeenat Aman
Zeenat Aman is an Indian actress who has appeared in Hindi films, notably in the 1970s and 1980s. She was the second runner up in the Miss India Contest and went on to win the Miss Asia Pacific in 1970...

 on the cover. To give the new magazine "a flying start," Rita Mehta approached Protima Bedi
Protima Bedi
Protima Gauri Bedi was an Indian model turned Odissi exponent. In 1990, she established 'Nrityagram', a dance village near Bangalore.-Early life:...

 and asked her to do a streak
Streaking
Streaking is the act of running nude through a public place.-History:On 5 July 1799, a Friday evening at 7 o'clock, a naked man was arrested at the Mansion House, London, and sent to the Poultry Compter...

 run across Mumbai, first at Flora Fountain
Flora Fountain
Flora Fountain, at the Hutatma Chowk , is an ornamentally and exquisitely sculpted architectural heritage monument located at the southern end of the historic Dadabhai Naoroji Road, called the Mile Long Road, at the Fort business district in the heart of South Mumbai, Mumbai, India...

 and then at Juhu Beach. Pictures of it would be carried in the inside pages of the inaugural edition.

The ensuing controversy forced the magazine to then (falsely) claim that the naked run was actually shot in Goa
Goa
Goa , a former Portuguese colony, is India's smallest state by area and the fourth smallest by population. Located in South West India in the region known as the Konkan, it is bounded by the state of Maharashtra to the north, and by Karnataka to the east and south, while the Arabian Sea forms its...

 and later superimposed on images of Mumbai. However, the goal of popularising the new magazine was achieved and Cine Blitz went on to become one of India's leading film and gossip magazines for years to come. Its attitude was reflected in its rather tongue-in-cheek tagline of "C to Z of Hindi Films - Everyone covers AB".

In 2001, Dr. Vijay Mallya acquired a 100 percent stake in Rifa Publications in two phases. After the takeover, Rifa Publications was rechristened as the VJM Media Group. However, Rita Mehta continued to be the editor-in-chief. In the years to follow, the group went on to add three more magazines to its banner - Hi! Blitz, OK! India and Hi! Living.

The year 2003 saw Cine Blitz going international with the launch of its US and UK editions. And in 2006, Rita Mehta was replaced as editor-in-chief by Nishi Prem, the former editor of Stardust
Stardust (magazine)
Stardust is an Indian monthly Bollywood news and gossip magazine published in English and Hindi. It also sponsors the Stardust Awards.-History:...

.

External links

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