Cheeky
Encyclopedia
Cheeky Weekly was a British comic published every Monday by IPC Magazines Ltd
IPC Media
IPC Media , a wholly owned subsidiary of Time Inc., is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year.- Origins :...

. It ran for 117 issues from (issues dates) 22 October 1977 to 2 February 1980, failing to be published for 3 weeks in December 1978 due to an industrial dispute. It merged with stable-mate Whoopee!
Whoopee! (comic)
Whoopee! was a British comic that ran from 9 March 1974 to 30 March 1985, when it merged with Whizzer and Chips. It was published by IPC Magazines Ltd....

, initially as a 16-page pull-out section. The title character originated in an earlier comic called Krazy as a character in the strip The Krazy Gang and also the star of the 'Ello, It's Cheeky feature, and proved popular enough to get his own comic, which managed to outlive Krazy itself. The first issue came with a free "Red Jet Rattler" (a build-it-yourself model aeroplane). Its characters and strips included:
  • Cheeky's Week, featuring the title character meeting various regular characters with much joke-telling. This strip was drawn by Frank McDiarmid.
  • Lily Pop
  • Mustapha Million
    Mustapha Million
    Mustapha Million was the name of an eponymous fictional character in the UK comic Cheeky, which later merged with Whoopee!. Mustapha Million later appeared in Whizzer and Chips after Whoopee! merged with it....

  • Paddywack
  • Walter Wurx
  • Disaster Des
  • Jogging Jeremy
  • Sid the Street Sweeper
  • Ursula the Usherette
  • Elephant On The Run
  • Calculator Kid


The lead character Cheeky was portrayed in a red and black striped sweater with a large C on the chest. At one point the comic gave away a free knitting
Knitting
Knitting is a method by which thread or yarn may be turned into cloth or other fine crafts. Knitted fabric consists of consecutive rows of loops, called stitches. As each row progresses, a new loop is pulled through an existing loop. The active stitches are held on a needle until another loop can...

 pattern so readers could knit their own (or get their mums to knit one for them).

One unusual aspect of Cheeky Weekly compared to its contemporaries was that the title character appeared in more than one strip. A typical issue would follow Cheeky through the week from Sunday through to the following Saturday in a series of one or two page strips. Often not so much a narrative as a series of random gags each episode was designed to lead into the ‘support’ strip which followed.

Some notable examples include:
  • Cheeky racing home to watch his favourite TV Show, usually arriving with seconds to spare.
  • Cheeky trying to read the latest James Blond book in the bookshop – this would lead into a two-page ‘drama’ strip which would then end abruptly as the bookshop owner chased Cheeky from the store.


On Wednesdays, Cheeky babysat for Baby Burpo, a mischievous child similar to Whoopee’s Sweeny Toddler. Cheeky would read him a tongue-in-cheek ghost story
Ghost story
A ghost story may be any piece of fiction, or drama, or an account of an experience, that includes a ghost, or simply takes as a premise the possibility of ghosts or characters' belief in them. Colloquially, the term can refer to any kind of scary story. In a narrower sense, the ghost story has...

in the hope of scaring the kid but this invariably backfired and Cheeky would end up running home in terror as if pursued by whatever menace had featured in that week's story.

Initially on Saturdays, Cheeky attended a Saturday morning picture show at his local cinema where he saw a cartoon (often represented by a strip featuring Warner Brothers cartoon characters) followed by a drama serial, while exchanging jokes with his friends in the interval. After just over a year the cinema feature was dropped and subsequent issues showed Cheeky pursuing a variety of weekend activities instead.
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