cashU is a prepaid online and mobile payment method available in the Middle East

Middle East

The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...

 and North Africa, a region with a large and young population with very limited access to credit card

Credit card

A credit card is a small plastic card issued to users as a system of payment. It allows its holder to buy goods and services based on the holder's promise to pay for these goods and services...

s. Because of this, cashU has become one of the most popular alternative payment option

Electronic money

Electronic money is money or scrip that is only exchanged electronically. Typically, this involves the use of computer networks, the internet and digital stored value systems...

 for young Arab

Arab

Arab people, also known as Arabs , are a panethnicity primarily living in the Arab world, which is located in Western Asia and North Africa. They are identified as such on one or more of genealogical, linguistic, or cultural grounds, with tribal affiliations, and intra-tribal relationships playing...

ic online gamers and e-commerce buyers.

cashU was established in 2003 by Maktoob

Maktoob

Maktoob Inc. is an Arab Internet services company, founded in Amman, Jordan known for being the first Arabic/English email service provider. "Maktoob" in Arabic means "letter", "written", or "Destiny". Maktoob today has more than 280 employees with offices in Amman, Dubai, Cairo, Riyadh, and...

 in Amman, Jordan but when Yahoo!

Yahoo!

Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...

 acquired Maktoob in November 2009 the ownership of cashU was transferred to Jabbar Internet Group who also owns companies like Souq.com, Ikoo, Sukar and Tahadi Games.

Today cashU has established offices in Dubai, Amman and Cyprus

cashU is mainly used for paying for online game

Online game

An online game is a game played over some form of computer network. This almost always means the Internet or equivalent technology, but games have always used whatever technology was current: modems before the Internet, and hard wired terminals before modems...

s, VoIP, matrimonial, IT services, FX trading and download of music and software. Due to cashU's Arabic focus a strict policy on not accepting merchants providing gambling

Gambling

Gambling is the wagering of money or something of material value on an event with an uncertain outcome with the primary intent of winning additional money and/or material goods...

and sexual related content is followed. cashU also provide a parental control feature allowing parents to limit and control where their kids spend money online.