Cadbury Schweppes
Encyclopedia
Cadbury is a confectionery
Confectionery
Confectionery is the set of food items that are rich in sugar, any one or type of which is called a confection. Modern usage may include substances rich in artificial sweeteners as well...

 company owned by Kraft Foods and is the industry's second-largest globally after Mars, Incorporated
Mars, Incorporated
Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia,...

. Headquartered in Uxbridge
Uxbridge
Uxbridge is a large town located in north west London, England and is the administrative headquarters of the London Borough of Hillingdon. It forms part of the ceremonial county of Greater London. It is located west-northwest of Charing Cross and is one of the major metropolitan centres...

, London, United Kingdom, the company operates in more than 50 countries worldwide.

The company was known as Cadbury Schweppes plc from 1969–2008 until its demerger, in which its global confectionery business was separated from its US beverage unit (now called "Dr Pepper Snapple Group
Dr Pepper Snapple Group
Dr Pepper Snapple Group Inc. is an American soft drink company, based in Plano, Texas.It was spun off from Britain's Cadbury Schweppes, on May 5, 2008, with trading in its shares starting on May 7, 2008...

"). It was also a constant constituent of the FTSE 100
FTSE 100 Index
The FTSE 100 Index, also called FTSE 100, FTSE, or, informally, the footsie , is a share index of the 100 most highly capitalised UK companies listed on the London Stock Exchange....

 from the index's 1984 inception until its 2010 Kraft Foods takeover.

1824-1900: Early history

In 1824, John Cadbury
John Cadbury
John Cadbury was proprietor of a small chocolate business in Birmingham, England, that later became part of Cadbury plc, one of the world's largest chocolate producers.-Biography:...

 began selling tea
Tea
Tea is an aromatic beverage prepared by adding cured leaves of the Camellia sinensis plant to hot water. The term also refers to the plant itself. After water, tea is the most widely consumed beverage in the world...

, coffee
Coffee
Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...

, and drinking chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

, which he produced himself, at Bull Street in Birmingham
Birmingham
Birmingham is a city and metropolitan borough in the West Midlands of England. It is the most populous British city outside the capital London, with a population of 1,036,900 , and lies at the heart of the West Midlands conurbation, the second most populous urban area in the United Kingdom with a...

, England. He later moved into the production of a variety of cocoa and drinking chocolates, made in a factory in Bridge Street and sold mainly to the wealthy because of the high cost of production. John Cadbury became a partner with his brother Benjamin and the company they formed was called 'Cadbury Brothers of Birmingham'.

The brothers opened an office in London and in 1854 they received the Royal Warrant
Royal Warrant
Royal warrants of appointment have been issued for centuries to those who supply goods or services to a royal court or certain royal personages. The warrant enables the supplier to advertise the fact that they supply to the royal family, so lending prestige to the supplier...

 as manufacturers of chocolate and cocoa to Queen Victoria. In the 1850s the industry received a much needed boost, with the reduction in the high import taxes on cocoa, allowing chocolate to be more affordable to everybody.

Due to the popularity of a new expanded product line, including the "Cadbury's Cocoa Essence", the company decided to cease trading in tea in 1873. Master confectioner Frederic Kinchelman was appointed to share his recipe and production secrets with Cadbury, which led to an assortment of chocolate covered products.

Taking over the business in 1861, John Cadbury's sons Richard
Richard Cadbury
Richard Cadbury was the second son of the Quaker John Cadbury, founder of Cadbury's cocoa and chocolate company....

 and George
George Cadbury
George Cadbury was the third son of John Cadbury, a Quaker who founded Cadbury's cocoa and chocolate company.-Background:...

 decided in 1878 that they needed new premises. Better transport access for milk that was inward shipped by canal
Canal
Canals are man-made channels for water. There are two types of canal:#Waterways: navigable transportation canals used for carrying ships and boats shipping goods and conveying people, further subdivided into two kinds:...

, and cocoa that was brought in by rail from London, Southampton and Liverpool docks was taken into consideration. With the development of the Birmingham West Suburban Railway
Birmingham West Suburban Railway
The Birmingham West Suburban Railway was a suburban railway built by the Midland Railway company. Opened in 1876, it allowed both the opening of development of central southwest suburban Birmingham south into Worcestershire, and the by-passing of railway traffic via the Birmingham and Gloucester...

 along the path of the Worcester and Birmingham Canal
Worcester and Birmingham Canal
The Worcester and Birmingham Canal is a canal linking Birmingham and Worcester in England. It starts in Worcester, as an 'offshoot' of the River Severn and ends in Gas Street Basin in Birmingham. It is long....

, they acquired the Bournbrook estate, comprising 14.5 acres (5.9 ha) of countryside 5 miles (8 km) south of the outskirts of Birmingham. Located next Stirchley Road railway station
Bournville railway station
Bournville railway station serves the Bournville area of Birmingham, England. It is on the Cross-City Line which runs from Redditch to Lichfield via Birmingham New Street.-History:...

, which itself as opposite the canal, they renamed the estate Bournville
Bournville
Bournville is a model village on the south side of Birmingham, England, best known for its connections with the Cadbury family and chocolate – including a dark chocolate bar branded "Bournville". It is also a ward within the council constituency of Selly Oak and home to the Bournville Centre...

 and opened the Bournville factory the following year.

In 1893, George Cadbury bought 120 acres (48.6 ha) of land close to the works and planned, at his own expense, a model village
Model village
A model village is a type of mostly self-contained community, in most cases built from the late eighteenth century onwards by industrialists to house their workers...

 which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 313 cottages and houses set on 330 acres (133.5 ha) of land. As the Cadbury family were Quakers there were no pubs in the estate; in fact, it was their Quaker beliefs that first led them to sell tea, coffee and cocoa as alternatives to alcohol.

1900-2007

In 1905, Cadbury launched its Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's best selling product by 1913. Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. By this point, Cadbury was the brand leader
Dominance (economics)
Market dominance is a measure of the strength of a brand, product, service, or firm, relative to competitive offerings. There is often a geographic element to the competitive landscape...

 in the United Kingdom. These were accompanied by several other products: Flake (1920), Cream-filled eggs (1923), Crunchie (1929) and Roses (1938). Cadbury's Milk Tray
Milk Tray
Milk Tray is brand of boxed chocolates currently manufactured by Cadbury. Introduced by Cadbury UK in 1915, it is one of the longest running brands in the confectioner's portfolio. Milk Tray is sold in Australia, Ireland, New Zealand, South Africa and the United Kingdom.The name 'Tray' derived from...

 was first produced in 1915 and continued in production throughout the remainder of the First World War. More than 2,000 of Cadbury's male employees joined the Armed Forces and to support the war effort, Cadbury provided clothing, books and chocolate to soldiers. After the war, the Bournville factory was redeveloped and mass production began in earnest. In 1918, Cadbury opened their first overseas factory in Hobart
Hobart
Hobart is the state capital and most populous city of the Australian island state of Tasmania. Founded in 1804 as a penal colony,Hobart is Australia's second oldest capital city after Sydney. In 2009, the city had a greater area population of approximately 212,019. A resident of Hobart is known as...

, Tasmania
Tasmania
Tasmania is an Australian island and state. It is south of the continent, separated by Bass Strait. The state includes the island of Tasmania—the 26th largest island in the world—and the surrounding islands. The state has a population of 507,626 , of whom almost half reside in the greater Hobart...

 and in 1919 undertook a merger with J. S. Fry & Sons
J. S. Fry & Sons
J. S. Fry & Sons, Ltd. was a British chocolate company owned by Joseph Storrs Fry and his family.This business moved through several names and hands before ending up as J. S. Fry & Sons.- History :*circa 1759 — Joseph Fry starts making chocolate...

, another chocolate manufacturer, resulting in the integration of well-known brands such as Fry's Chocolate Cream
Fry's Chocolate Cream
Fry's Cream is a chocolate bar made by Cadbury's, and formerly by J. S. Fry & Sons. It consists of a fondant centre enrobed in dark chocolate and is available in a plain version, and also peppermint or orange fondant...

 and Fry's Turkish Delight
Fry's Turkish Delight
Fry's Turkish Delight is a chocolate sweet made by Cadbury, and formerly by J. S. Fry & Sons. It was launched in 1914 and consists of a rose-flavoured Turkish delight surrounded by milk chocolate....

.
During World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

, parts of the Bournville factory were turned over to war work, producing milling machine
Milling machine
A milling machine is a machine tool used to machine solid materials. Milling machines are often classed in two basic forms, horizontal and vertical, which refers to the orientation of the main spindle. Both types range in size from small, bench-mounted devices to room-sized machines...

s and seats for fighter aircraft
Fighter aircraft
A fighter aircraft is a military aircraft designed primarily for air-to-air combat with other aircraft, as opposed to a bomber, which is designed primarily to attack ground targets...

. Workers ploughed football fields to plant crops. As chocolate was regarded as an essential food, it was placed under government supervision for the entire war. The wartime rationing of chocolate ended in 1949, and normal production resumed. Cadbury subsequently built new factories and had an increasing demand for their products.

Schweppes merger

Cadbury merged with drinks company Schweppes
Schweppes (brand)
Schweppes is a beverage brand that is sold around the world. It includes a variety of carbonated waters and ginger ales. Its marketing campaign made heavy use of an onomatopoeia in their commercials: "Schhhhh......

 to form Cadbury Schweppes in 1969.

Cadbury Schweppes went on to acquire Sunkist
Sunkist (soft drink)
Sunkist is a brand of primarily orange flavored soft drinks launched in 1979.Sunkist was first licensed by Sunkist Growers to the General Cinema Corporation, the leading independent bottler of Pepsi-Cola products at the time...

, Canada Dry
Canada Dry
Canada Dry is a brand of soft drinks owned since 2008 by the Texas-based Dr Pepper Snapple Group. For over a century Canada Dry has been known for its ginger ale, though the company also manufactures a number of other soft drinks and mixers...

, Typhoo Tea and more. In the US, Schweppes Beverages was created and the manufacture of Cadbury confectionery brands were licensed to The Hershey Company
The Hershey Company
The Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey's, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey's Chocolate World. It was founded by Milton S...

.

Snapple
Snapple
Snapple is a brand of tea and juice drinks which is owned by Dr Pepper Snapple Group and based in Plano, Texas. The brand was founded in 1972. The brand achieved some notoriety due to various pop-culture references including television shows.-History:...

, Mistic and Stewart's (formerly Cable Car Beverage) were sold by Triarc
Wendy's/Arby's Group
Wendy's Company is a holding company for the major fast food chain, Wendy's. Its headquarters are in Sandy Springs, Georgia. The company formerly was known as Deisel-Wemmer Co. , Deisel-Wemmer-Gilbert Corporation , DWG Cigar Corporation , DWG Corporation , Triarc Companies, Inc. and...

 to Cadbury Schweppes in 2000 for $1.45 billion. In October of that same year, Cadbury Schweppes purchased Royal Crown from Triarc.

Schweppes demerger

In March 2007, it was revealed that Cadbury Schweppes was planning to split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its US drinks business. The demerger took effect on 2 May 2008, with the drinks business becoming Dr. Pepper Snapple Group Inc.
Dr Pepper Snapple Group
Dr Pepper Snapple Group Inc. is an American soft drink company, based in Plano, Texas.It was spun off from Britain's Cadbury Schweppes, on May 5, 2008, with trading in its shares starting on May 7, 2008...

 In December 2008 it was announced that Cadbury was to sell its Australian beverage unit to Asahi Breweries
Asahi Breweries
Asahi Breweries, Ltd. is a leading brewery and soft drink company based in Tokyo, Japan. The company has a 40% share of the Japanese beer market....

.

2007-present

In October 2007, Cadbury announced the closure of the Somerdale Factory
Somerdale Factory
Somerdale was a chocolate factory located in Keynsham near Bristol in south west England. It was the home of a Cadbury plc's production facility, and was originally built by the Fry family when they expanded through consolidation of a number of existing facilities located in the centre of...

, Keynsham
Keynsham
Keynsham is a town and civil parish between Bristol and Bath in Somerset, south-west England. It has a population of 15,533.It was listed in the Domesday Book as Cainesham, which is believed to mean the home of Saint Keyne....

, formerly part of Fry's. Between 500 and 700 jobs were affected by this change. Production transferred to other plants in England and Poland.

In 2008 Monkhill Confectionery, the Own Label trading division of Cadbury Trebor Bassett was sold to Tangerine Confectionery for £58million cash. This sale included factories at Pontefract, Cleckheaton and York and a distribution centre near Chesterfield, and the transfer of around 800 employees.

In mid-2009 Cadbury replaced some of the cocoa butter in their non-UK chocolate products with palm oil
Palm oil
Palm oil, coconut oil and palm kernel oil are edible plant oils derived from the fruits of palm trees. Palm oil is extracted from the pulp of the fruit of the oil palm Elaeis guineensis; palm kernel oil is derived from the kernel of the oil palm and coconut oil is derived from the kernel of the...

. Despite stating this was a response to consumer demand to improve taste and texture, there was no "new improved recipe" claim placed on New Zealand labels. Consumer backlash was significant from environmentalists and chocolate lovers. By August 2009, the company announced that it was reverting to the use of cocoa butter in New Zealand. In addition, they would source cocoa beans through Fair Trade
Fair trade
Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards...

 channels. In January 2010 prospective buyer Kraft pledged to honour Cadbury's commitment.

Kraft Foods takeover

On 7 September 2009 Kraft Foods
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...

 made a £10.2 billion (US$16.2 billion) indicative takeover bid for Cadbury. The offer was rejected, with Cadbury stating that it undervalued the company. Kraft launched a formal, hostile bid for Cadbury valuing the firm at £9.8 billion on 9 November 2009. Business Secretary Peter Mandelson
Peter Mandelson
Peter Benjamin Mandelson, Baron Mandelson, PC is a British Labour Party politician, who was the Member of Parliament for Hartlepool from 1992 to 2004, served in a number of Cabinet positions under both Tony Blair and Gordon Brown, and was a European Commissioner...

 warned Kraft not to try to "make a quick buck" from the acquisition of Cadbury. On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal and that Kraft would purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US$18.9bn). Kraft, which issued a statement stating that the deal will create a "global confectionery leader", had to borrow £7 billion (US$11.5bn) in order to finance the takeover.

The Hershey Company
The Hershey Company
The Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey's, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey's Chocolate World. It was founded by Milton S...

, based in Pennsylvania
Pennsylvania
The Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...

, manufactures and distributes Cadbury-branded chocolate (but not its other confectionery) in the United States and has been reported to share Cadbury's "ethos". Hershey had expressed an interest in buying Cadbury because it would broaden its access to faster-growing international markets. But on 22 January 2010, Hershey announced that it would not counter Kraft's final offer.

The acquisition of Cadbury faced widespread disapproval from the British public, as well as groups and organisations including trade union Unite
Unite the Union
Unite – the Union, known as Unite, is a British and Irish trade union, formed on 1 May 2007, by the merger of Amicus and the Transport and General Workers' Union...

, who fought against the acquisition of the company which, according to Prime Minister Gordon Brown
Gordon Brown
James Gordon Brown is a British Labour Party politician who was the Prime Minister of the United Kingdom and Leader of the Labour Party from 2007 until 2010. He previously served as Chancellor of the Exchequer in the Labour Government from 1997 to 2007...

, was very important to the British economy
Economy of the United Kingdom
The economy of the United Kingdom is the sixth-largest national economy in the world measured by nominal GDP and seventh-largest measured by purchasing power parity , and the third-largest in Europe measured by nominal GDP and second-largest measured by PPP...

. Unite estimated that a takeover by Kraft could put 30,000 jobs "at risk", and UK shareholders protested over the Mergers and Acquisitions advisory fees charged by banks. Cadbury's M&A advisers were UBS, Goldman Sachs
Goldman Sachs
The Goldman Sachs Group, Inc. is an American multinational bulge bracket investment banking and securities firm that engages in global investment banking, securities, investment management, and other financial services primarily with institutional clients...

 and Morgan Stanley
Morgan Stanley
Morgan Stanley is a global financial services firm headquartered in New York City serving a diversified group of corporations, governments, financial institutions, and individuals. Morgan Stanley also operates in 36 countries around the world, with over 600 offices and a workforce of over 60,000....

. Controversially, RBS, a bank 84% owned by the United Kingdom Government, funded the Kraft takeover.

On 2 February 2010, Kraft secured over 71% of Cadbury's shares thus finalising the deal. Kraft had needed to reach 75% of the shares in order to be able to delist Cadbury from the stock market and fully integrate it as part of Kraft. This was achieved on 5 February 2010, and the company announced that Cadbury shares would be de-listed on 8 March 2010.

On 3 February 2010, the Chairman Roger Carr
Roger Carr (businessman)
Sir Roger Martyn Carr is a British businessman who is regarded as one of the growing number of "Double Chairmen" who head two companies in Britain’s benchmark FTSE 100 index...

, chief executive Todd Stitzer
Todd Stitzer
Todd Stitzer was the Chief Executive Officer of Cadbury plc, a British confectionery and beverage company considered in 2009 to be the world's largest confectionery manufacturer....

 and chief financial officer Andrew Bonfield all announced their resignations. Stitzer had worked at the company for 27 years.

On 9 February 2010, Kraft announced that they were planning to close the Somerdale Factory, Keynsham
Keynsham
Keynsham is a town and civil parish between Bristol and Bath in Somerset, south-west England. It has a population of 15,533.It was listed in the Domesday Book as Cainesham, which is believed to mean the home of Saint Keyne....

, with the loss of 400 jobs. The management explained that existing plans to move production to Poland were too advanced to be realistically reversed, though assurances had been given regarding sustaining the plant. Staff at Keynsham criticised this move, suggesting that they felt betrayed and as if they have been "sacked twice". On 22 April 2010, Phil Rumbol, the man behind the famous Gorilla advertisement, announced his plans to leave the Cadbury company in July following Kraft's takeover.

In June 2010 the Polish division, Cadbury-Wedel, was sold to Lotte
Lotte (conglomerate)
Lotte Co., Ltd. is a South Korean-Japanese Jaebeol and one of the largest food and shopping groups in South Korea and Japan. Lotte was established in June 1948, in Tokyo, by Japanese-educated, Korean businessman Shin Kyuk-Ho – also known as...

 of Korea. The European Commission
European Commission
The European Commission is the executive body of the European Union. The body is responsible for proposing legislation, implementing decisions, upholding the Union's treaties and the general day-to-day running of the Union....

 made the sale a condition of the Kraft takeover. As part of the deal Kraft will keep the Cadbury, Hall's and other brands along with two plants in Skarbimierz. Lotte will take over the plant in Warsaw
Warsaw
Warsaw is the capital and largest city of Poland. It is located on the Vistula River, roughly from the Baltic Sea and from the Carpathian Mountains. Its population in 2010 was estimated at 1,716,855 residents with a greater metropolitan area of 2,631,902 residents, making Warsaw the 10th most...

 along with the E Wedel brand.

United Kingdom

The confectionery business in the UK is called Cadbury UK (formerly Cadbury Trebor Bassett) and, as of August 2004, had eight factories and 3,000 staff in the UK. Biscuits bearing the Cadbury brand, such as Cadbury Fingers
Cadbury Fingers
Fingers are a popular biscuit in the United Kingdom and consist of a biscuit centre covered in chocolate. They are produced and distributed by Burton's Foods under licence from Cadbury plc....

, are produced under licence by Burton's Foods
Burton's Foods
Burton's Foods is a United Kingdom biscuit manufacturer.The company was formed from the merger of Burton's Gold Medal Biscuits and Horizon Biscuit Company in October 2000...

. Cadbury also owns Trebor Bassett, Fry's, Maynards
Maynards
Maynards is a sweets manufacturer in United Kingdom and Canada, and is most famous for its Wine Gums.- History :Charles Riley Maynard and his brother Tom started manufacturing sweets in 1880 in their kitchen in Stamford Hill, London. Next door, Charles's wife, Sarah Ann, ran a sweet shop selling...

 and Halls. Ice cream based on Cadbury products, like 99 Flake
99 Flake
thumb|right|250px|A 99 FlakeA 99 Flake can refer to an ice cream cone with a Cadbury Flake inserted in it; a specially produced Flake bar for this purpose; or a wrapped ice cream cone product marketed by Cadbury. It was originally designed to be a cuboid, and fit into a wafer...

, is made under licence by Frederick's Dairies
Frederick's Dairies
Frederick's Dairies is an ice cream manufacturer that holds the license to make a number of branded ice cream products and variations. The company currently owns the license to make a range of Del Monte and Cadbury's ices, including a number of Flake branded cones to compete with Wall's Cornetto,...

. Cadbury cakes and chocolate spread are manufactured under licence by Premier Foods
Premier Foods
Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.-History:...

, but the cakes were originally part of Cadbury Foods Ltd with factories at Blackpole in Worcester
Worcester
The City of Worcester, commonly known as Worcester, , is a city and county town of Worcestershire in the West Midlands of England. Worcester is situated some southwest of Birmingham and north of Gloucester, and has an approximate population of 94,000 people. The River Severn runs through the...

 and Moreton
Moreton, Merseyside
Moreton is a town on the north coast of the Wirral Peninsula, England. In the 2001 Census, it had a population of 17,670 ....

 on the Wirral
Wirral Peninsula
Wirral or the Wirral is a peninsula in North West England. It is bounded by three bodies of water: to the west by the River Dee, forming a boundary with Wales, to the east by the River Mersey and to the north by the Irish Sea. Both terms "Wirral" and "the Wirral" are used locally , although the...

 with distribution depots throughout the UK.

Other Kraft subsidiaries in the UK include: Cadbury Two LLP, Cadbury UK Holdings Limited, Cadbury US Holdings Limited, Cadbury Four LLP, Cadbury Holdings Limited, and Cadbury One LLP.

Ireland

Cadbury Ireland Limited is based in Coolock
Coolock
Coolock is a large suburban area, centred on a village, on Dublin city's Northside in Ireland. Coolock is crossed by the Santry River, a prominent feature in the middle of the district, with a linear park and ponds...

 in Dublin. Cadbury opened their first Irish factory in Ossary RD., Dublin in 1933, when the company manufactured and sold just three products. Today, it exports over 200 of its products to 30 countries worldwide, making a contribution of €110 million of Irish trade. Cadbury Ireland uses local ingredients. More than €250 million worth of Cadbury chocolate is produced in Ireland, is exported every year, bringing Ireland valuable earnings from abroad.

Cadbury Ireland operates three factories in Ireland with two in Dublin, in Coolock
Coolock
Coolock is a large suburban area, centred on a village, on Dublin city's Northside in Ireland. Coolock is crossed by the Santry River, a prominent feature in the middle of the district, with a linear park and ponds...

 (where the headquarters of Cadbury Ireland are located) and Tallaght
Tallaght
Tallaght is the largest town, and county town, of South Dublin County, Ireland. The village area, dating from at least the 17th century, held one of the earliest settlements known in the southern part of the island, and one of medieval Ireland's more important monastic centres.Up to the 1960s...

. The third is in Rathmore, County Kerry. Products made by Cadbury in Ireland include Cadbury Dairy Milk, Wispa, Flake, and Crunchie.

United States

Cadbury Adams produces candy
Candy
Candy, specifically sugar candy, is a confection made from a concentrated solution of sugar in water, to which flavorings and colorants are added...

, gum
Chewing gum
Chewing gum is a type of gum traditionally made of chicle, a natural latex product, or synthetic rubber known as polyisobutylene. For economical and quality reasons, many modern chewing gums use rubber instead of chicle...

, breath mints
Mint (candy)
A mint is a candy characterized by the presence of mint flavoring or real mint oil, whether it be peppermint oil, spearmint oil, or another natural or artificial source...

 and cough drops. It is headquartered in Parsippany, New Jersey. The company was formed after the then Cadbury Schweppes
Cadbury Schweppes
Cadbury is a confectionery company owned by Kraft Foods and is the industry's second-largest globally after Mars, Incorporated. Headquartered in Uxbridge, London, United Kingdom, the company operates in more than 50 countries worldwide....

 purchased the Adams brand from Pfizer
Pfizer
Pfizer, Inc. is an American multinational pharmaceutical corporation. The company is based in New York City, New York with its research headquarters in Groton, Connecticut, United States...

 in December 2002 for US$4.2 billion. In Canada, Cadbury Adams also produces hydrogenated oil products and chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

s such as the Caramilk bar, Cadbury Mr. Big, Dairy Milk
Dairy Milk
Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury; except in the United States where it is made by The Hershey Company. It was introduced in the United Kingdom in 1905 and now consists of a number of products...

, Cadbury Mini Eggs and Wunderbar.

American Chicle
American Chicle Company
The American Chicle Company was a chewing gum trust founded by Edward E. Beeman and Jonathan Primle.-History:It was incorporated in Trenton, New Jersey on June 2, 1899. Its market capitalization was $9,000,000 with one third of its stock preferred and 6% cumulative dividends...

 was purchased by Warner-Lambert in 1962; Warner-Lambert renamed the unit Adams in 1997 and merged with Pfizer
Pfizer
Pfizer, Inc. is an American multinational pharmaceutical corporation. The company is based in New York City, New York with its research headquarters in Groton, Connecticut, United States...

 in 2000.

Cadbury merged with Peter Paul
Peter Paul Candy Manufacturing Company
The Peter Paul Candy Manufacturing Company is a candy-making division within the Hershey Company. Peter Paul was originally founded in 1919 by Peter Paul Halajian, a candy retailer in the New Haven, Connecticut area....

 in 1978. Ten years later Hershey
The Hershey Company
The Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey's, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey's Chocolate World. It was founded by Milton S...

 acquired the chocolate business from Cadbury. Accordingly, although the Cadbury group's chocolate products have been sold in the US since 1988 under the Cadbury name, the chocolate itself has been manufactured by Hershey. Prior to the May 2008 demerger, the North American business also contained beverage unit Cadbury Schweppes Americas Beverages. In 1982, Cadbury Schweppes purchased the Duffy-Mott
Mott's
Mott's is a company involved in producing apple-based products, particularly juices and sauces. The company was founded in 1842 by Samuel R. Mott in Bouckville, New York, who made apple cider and vinegar. Mott products were exhibited at Philadelphia's Centennial Exposition in 1876 and Chicago's...

 Company.

Cadbury Adams products include:
  • Maynards
    • Wine Gums
      Wine gum
      Wine gums are chewy, firm pastille-type sweets similar to gumdrops without the sugar coating. While generally manufactured from gelatin, at least one winegum, Swedish Fish, contains no gelatin; all have their own mixes containing various sweeteners, flavorings, and colorings...

       (original and Sour)
    • Swedish Fish
      Swedish Fish
      Swedish Fish is a type of chewy fish-shaped candy. It has been developed with special flavors specifically for the North American market by the Swedish candy producer Malaco, which exports products to North America.-History:...

    • Swedish Berries
      Swedish berries
      right|thumb|300px|A bag of Swedish Berries.Swedish berries are red berry-shaped soft chewy candy. The name Swedish Berries is trademarked by Maynards Candy, a division of Cadbury Canada...

    • Juicy Squirts (Sours, Citrus, and Berry)
    • Original Gummies
      Gummies
      Gummi candy, gummy candy, gummies or jelly sweets are a broad, general type of gelatin-based, chewy candy.Gummi bears are the most popular and well known of the gummi candies...

    • Fuzzy Peach
    • Sour Chillers
    • Sour Patch Kids
      Sour Patch Kids
      Sour Patch Kids are a soft candy with a coating of sour sugar created by Paul Mihalick. When sour confectionery was first introduced it was not considered a serious product category, more of a children's fad. Success, however, rocketed it into the mainstream. One of the driving forces behind the...

    • Mini Fruit Gums
    • Sour Cherry Blasters
    • Fruit Mania
    • Bassett's Liquorice Allsorts
      Liquorice allsorts
      Liquorice allsorts consist of a variety of liquorice sold as a mixture. These confections are made of liquorice, sugar, coconut, aniseed jelly, fruit flavourings, and gelatine. They were first produced in Sheffield, England, by Geo...



  • Gum
    • Black Jack
      Black Jack (gum)
      Black Jack is an aniseed flavored chewing gum made by Cadbury Adams, originally the American Chicle Company.In 1869, exiled former Mexican president and general Antonio Lopez de Santa Anna was living in New Jersey...

       chewing gum
    • Bubbaloo
      Bubbaloo
      Bubbaloo is a brand of bubble gum produced by Canderaria. They are small pieces of bubble gum with a liquid center.Bubbaloo also contains BHT, an antioxidant food preservative.-History:...

       bubble gum
    • Bubblicious
      Bubblicious
      Bubblicious is a brand of bubble gum produced by Cadbury Adams. It was launched in the United States in 1977, in response to the tremendous sales of Hubba Bubba, the first soft, non-face-sticking bubble gum....

       bubble gum
    • Chiclets
      Chiclets
      Chiclets is a brand of candy coated chewing gum made by Cadbury Adams. The colors of chiclets are: yellow, green, orange, red, white, and pink. The product's name is derived from Nahuatl word tziktli, in English chicle, the substance from which chewing gum was traditionally made...

    • Clorets
      Clorets
      Clorets is a line of chewing gum and mints made by Cadbury Adams. It was introduced in 1951. Clorets gum and candy generally contains the chlorophyll substance which acts as an active ingredient to eliminate mouth odors. Clorets was originally owned by The Warner-Lambert Company under its Adams...

    • Dentyne
      Dentyne
      Dentyne is a series of brands of chewing gum available in several countries globally. It is owned by Cadbury Adams, a division of Cadbury.In 1899, a New York City druggist named Franklin V. Canning formulated a chewing gum which he promoted as an aid to oral hygiene. "To prevent decay, To sweeten...

    • Freshen Up Gum
      Freshen Up Gum
      Freshen Up is a chewing gum with flavored gels inside. Flavors include cinnamon, peppermint, spearmint and bubble gum.-History:The product was launched in 1975. In 1976 an explosion of the Freshen Up gum manufacturing line at the American Chicle factory in Queens, New York killed six workers...

    • Sour Cherry Gum (Limited)
    • Sour Apple Gum (Limited)
    • Stride
      Stride (gum)
      Stride is a brand of chewing gum created by Cadbury Adams . Its packs usually consist of 14 pieces of gum.-Current Flavors:There are 17 flavors in total.* Always Mandarin* Eternal Melon* Forever Fruit 2.0...

    • Trident

  • Other
    • Certs
      Certs
      Certs is a breath mint manufactured by Cadbury Adams, formerly the American Chicle Company.Long one of America’s most popular mints, Certs was the first breath mint to be nationally marketed in the United States, and has been a fixture at American drug stores and convenience stores since its debut...

       breath mints
    • Halls (cough drop)
      Halls (cough drop)
      Halls is the brand name of a popular mentholated cough drop. Halls cough drops are sold by the Cadbury-Adams Division of Cadbury plc and have long been advertised as featuring "Vapor Action". Halls was first made in the 1930s in Britain by the Halls Brothers company...


  • Discontinued products
    • Beemans
      Beemans gum
      Beemans gum is a chewing gum invented by Ohio physician Dr. Edward E. Beeman in the late 19th century.-History:...

       chewing gum
    • Cinn*a*Burst gum
    • Clove gum
    • Fruit*a*Burst gum
    • Mint*a*Burst gum
    • Sparkies

Australia and New Zealand

Cadbury operates three Australian factories as well as one in New Zealand; two in Melbourne
Melbourne
Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...

, Victoria
Victoria (Australia)
Victoria is the second most populous state in Australia. Geographically the smallest mainland state, Victoria is bordered by New South Wales, South Australia, and Tasmania on Boundary Islet to the north, west and south respectively....

 (Ringwood and Scoresby), one in Hobart
Hobart
Hobart is the state capital and most populous city of the Australian island state of Tasmania. Founded in 1804 as a penal colony,Hobart is Australia's second oldest capital city after Sydney. In 2009, the city had a greater area population of approximately 212,019. A resident of Hobart is known as...

, Tasmania
Tasmania
Tasmania is an Australian island and state. It is south of the continent, separated by Bass Strait. The state includes the island of Tasmania—the 26th largest island in the world—and the surrounding islands. The state has a population of 507,626 , of whom almost half reside in the greater Hobart...

 (Claremont), and one in Dunedin
Dunedin
Dunedin is the second-largest city in the South Island of New Zealand, and the principal city of the Otago Region. It is considered to be one of the four main urban centres of New Zealand for historic, cultural, and geographic reasons. Dunedin was the largest city by territorial land area until...

, New Zealand. The Claremont factory
Cadbury's Chocolate Factory, Tasmania
Cadbury's Chocolate Factory is a working chocolate factory belonging to the Australian division of international confectionery company Cadbury Schweppes, and is located in Claremont, Tasmania, Australia....

 was once a popular tourist attraction and operated daily tours; however, the factory ceased running full tours mid-2008, citing health and safety reasons. Cadbury has been upgrading its manufacturing facility at Claremont, Tasmania, Australia, since 2001

On 27 February 2009 the confectionery and beverages businesses of Cadbury Schweppes in, Australia were formally separated and the beverages business began operating as Schweppes Australia Pty Ltd In April 2009, Schweppes Australia was acquired by Asahi Breweries
Asahi Breweries
Asahi Breweries, Ltd. is a leading brewery and soft drink company based in Tokyo, Japan. The company has a 40% share of the Japanese beer market....

.
Cadbury Australia Pty Limited

India

Cadbury India began its operations in India in 1948 by importing chocolates. It now has manufacturing facilities in Thane
Thane
Thane , is a city in Maharashtra, India, part of the Mumbai Metropolitan Region, northeastern suburb of Mumbai at the head of the Thane Creek. It is the administrative headquarters of Thane district. On 16 April 1853, G.I.P...

, Induri (Pune
Pune
Pune , is the eighth largest metropolis in India, the second largest in the state of Maharashtra after Mumbai, and the largest city in the Western Ghats. Once the centre of power of the Maratha Empire, it is situated 560 metres above sea level on the Deccan plateau at the confluence of the Mula ...

) and Malanpur (Gwalior), Bangalore
Bangalore
Bengaluru , formerly called Bengaluru is the capital of the Indian state of Karnataka. Bangalore is nicknamed the Garden City and was once called a pensioner's paradise. Located on the Deccan Plateau in the south-eastern part of Karnataka, Bangalore is India's third most populous city and...

 and Baddi (Himachal Pradesh
Himachal Pradesh
Himachal Pradesh is a state in Northern India. It is spread over , and is bordered by the Indian states of Jammu and Kashmir on the north, Punjab on the west and south-west, Haryana and Uttar Pradesh on the south, Uttarakhand on the south-east and by the Tibet Autonomous Region on the east...

) and sales offices in New Delhi
New Delhi
New Delhi is the capital city of India. It serves as the centre of the Government of India and the Government of the National Capital Territory of Delhi. New Delhi is situated within the metropolis of Delhi. It is one of the nine districts of Delhi Union Territory. The total area of the city is...

, Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...

, Kolkata
Kolkata
Kolkata , formerly known as Calcutta, is the capital of the Indian state of West Bengal. Located on the east bank of the Hooghly River, it was the commercial capital of East India...

 and Chennai
Chennai
Chennai , formerly known as Madras or Madarasapatinam , is the capital city of the Indian state of Tamil Nadu, located on the Coromandel Coast off the Bay of Bengal. Chennai is the fourth most populous metropolitan area and the sixth most populous city in India...

. The corporate head office is in Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...

. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, Cadbury has worked with the Kerala Agricultural University
Kerala Agricultural University
Kerala Agricultural University is the primary and the principal instrumentality of the Kerala state in providing human resources, and skills and technology, required for the sustainable development of its agriculture, defined broadly encompassing all production activities based on land and water,...

 to undertake cocoa research. Cadbury was incorporated in India on 19 July 1948. Currently, Cadbury India operates in four categories: chocolate confectionery, milk food drinks, candy and gum category. It has five company owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkata and Chennai). It products include Cadbury Dairy Milk, 5-star, Perk, Gems, Eclairs
Cadbury Eclairs
Cadbury Eclairs are confectionery currently manufactured by Cadbury. Introduced in 1965, they were adapted into a Dairy Milk version of Eclairs after Cadbury acquired by the privately owned company Pascall in 1922...

, Bournvita
Bournvita
Bournvita, previously called Bourn-vita, is the name of a brand of malted drinks sold in Europe and North America, as well as India, Nigeria, Ghana, South Africa, Benin and Togo, and manufactured by Cadbury Plc. Bournvita was discontinued in the UK market in 2008...

, Celebrations and Bilkul

It is the market leader in Chocolate Confectionery business with a market share of over 70%. The Brand Trust Report
The Brand Trust Report
The Brand Trust Report, India Study, 2011 is published by Trust Research Advisory . The book is a result of a syndicated primary research on Brand Trust that generated 10,00,000 data points and 16,000 unique brands from over 10,000 hours of fieldwork conducted in 9 cities TRA’s study partners in...

, India Study, 2011 published by Trust Research Advisory ranked Cadbury in the top 100 most trusted brands list.

Other subsidiaries

Other Kraft subsidiaries including the Cadbury name include
  • Cadbury Botswana (Proprietary) Limited Botswana
  • Cadbury (Swaziland) (Pty) Limited Swaziland
  • Cadbury Adams (Philippines) Inc. Philippines
  • Cadbury Adams (Thailand) Limited Thailand
  • Cadbury Adams Bolivia S.A. Bolivia
  • Cadbury Adams Canada Inc. Canada
  • Cadbury Adams Colombia S.A. Colombia
  • Cadbury Adams Costa Rica, S.A. Costa Rica
  • Cadbury Adams Distribuidora Mexico, S. de R.L. de C.V. Mexico
  • Cadbury Adams Dominicana S.A. Dominican Republic
  • Cadbury Adams Ecuador S.A. Ecuador
  • Cadbury Adams El Salvador S.A. de C.V. El Salvador
  • Cadbury Adams Guatemala, S.A. Guatemala
  • Cadbury Adams Holdings LLC Delaware United States
  • Cadbury Adams Honduras, S.A. Honduras
  • Cadbury Adams Manufactura, S. de R.L. de C.V. Mexico
  • Cadbury Adams Mexico, S. de R.L. de C.V. Mexico
  • Cadbury Adams Middle East Offshore S.A.L. Lebanon
  • Cadbury Adams Middle East S.A.L. Lebanon
  • Cadbury Adams Nicaragua, S.A. Nicaragua
  • Cadbury Adams Panama, Sociedad Anonima Panama
  • Cadbury Adams Peru S.A. Peru
  • Cadbury Adams Servicios, S. de R.L. de C.V. Mexico
  • Cadbury Adams USA LLC Delaware United States
  • Cadbury Adams, S.A. Venezuela
  • Cadbury Bebidas De Argentina S.A. Argentina
  • Cadbury Belgium BVBA Belgium
  • Cadbury Beverages de Venezuela CA Venezuela
  • Cadbury Beverages Japan Limited United Kingdom
  • Cadbury Brasil Comercio de Alimentos Ltda. Brazil
  • Cadbury CIS B.V. Netherlands
  • Cadbury Confectionery (Guangzhou) Co., Limited China
  • Cadbury Confectionery B.V. Netherlands
  • Cadbury Confectionery Malaysia Sdn. Bhd. Malaysia
  • Cadbury Confectionery Sales (M) Sdn. Bhd. Malaysia
  • Cadbury Confy (Proprietary) Limited Botswana
  • Cadbury CR, s.r.o. Czech Republic
  • Cadbury Denmark ApS Denmark
  • Cadbury Egypt For Importation L.L.C. Egypt
  • Cadbury Egypt For Trade S.A.E. Egypt
  • Cadbury Egypt Group For Food Industries Company S.A.E. Egypt
  • Cadbury Egypt S.A.E. Egypt
  • Cadbury Enterprises Holdings B.V. Netherlands
  • Cadbury Enterprises Pte. Ltd. Singapore
  • Cadbury Espana, S.L. Spain
  • Cadbury Europe S.A. Switzerland
  • Cadbury Financial Services United Kingdom
  • Cadbury Food Co. Limited China China
  • Cadbury Four Seas Company Limited Hong Kong
  • Cadbury France France

  • Cadbury Ghana Limited Ghana
  • Cadbury Holdings B.V. Netherlands
  • Cadbury Hong Kong Limited Hong Kong
  • Cadbury India Limited India
  • Cadbury Industrial Espana, S.L. Spain
  • Cadbury International & Leasing, S. de R.L. de C.V. Mexico
  • Cadbury International Limited United Kingdom
  • Cadbury Ireland Export Limited Ireland
  • Cadbury Ireland Limited Ireland
  • Cadbury Ireland Sales Ltd Ireland
  • Cadbury Japan Ltd. Japan
  • Cadbury Kenya Limited Kenya
  • Cadbury Limited New Zealand
  • Cadbury Limited United Kingdom
  • Cadbury Mauritius Ltd Mauritius
  • Cadbury Mexico Investments B.V. Netherlands
  • Cadbury Morocco Morocco
  • Cadbury Nederland B.V. Netherlands
  • Cadbury Netherlands International Holdings B.V. Netherlands
  • Cadbury Nigeria PLC Nigeria
  • Cadbury Nominees Limited United Kingdom
  • Cadbury Norway AS Norway
  • Cadbury Pakistan Limited Pakistan
  • Cadbury Polska Sp. z o.o. Poland
  • Cadbury Portugal - Produtos de Confeitaria, Lda. Portugal
  • Cadbury Pty Limited Australia
  • Cadbury Russia Limited United Kingdom
  • Cadbury Schweppes (Portugal) Sociedad Unipressoal, Lda. Portugal
  • Cadbury Schweppes Finance plc United Kingdom
  • Cadbury Schweppes France SAS France
  • Cadbury Schweppes GmbH Germany
  • Cadbury Schweppes Investments Ltd United Kingdom
  • Cadbury Schweppes Ireland Limited Ireland
  • Cadbury Schweppes Management Services (Pty) Limited South Africa
  • Cadbury Schweppes Money Management plc United Kingdom
  • Cadbury Schweppes Overseas Limited United Kingdom
  • Cadbury Schweppes Treasury (Isle of Man) Isle of Man
  • Cadbury Schweppes Treasury (UK) United Kingdom
  • Cadbury Schweppes Treasury America Ireland
  • Cadbury Schweppes Treasury International Ireland
  • Cadbury Schweppes Treasury Services Ireland
  • Cadbury Schweppes US Finance LLC Delaware United States
  • Cadbury Schweppes Zimbabwe (Private) Limited Zimbabwe
  • Cadbury Services SA Spain
  • Cadbury Singapore Pte Limited Singapore
  • Cadbury South Africa (Holdings) Limited United Kingdom
  • Cadbury South Africa (Pty) Limited South Africa
  • Cadbury South East Asia Limited Thailand
  • Cadbury Stani Adams Argentina S.A. Argentina
  • Cadbury Stani Adams Chile Productos Alimenticios Limitada Chile
  • Cadbury Stimorol Danmark ApS Denmark
  • Cadbury Sweden AB Sweden
  • Cadbury Sweets Holdings B.V. Netherlands
  • Cadbury Switzerland AG Switzerland
  • Cadbury Three LLP United Kingdom
  • Cadbury Trebor Bassett Services Limited United Kingdom
  • Cadbury Wedel Sp. z o.o. Poland


Executive pay

In 2008 Todd Stitzer, Cadbury's CEO, was paid a £2,665,000 bonus. Combined with his annual salary of £985,000 and other payments of £448,000 this gives a total remuneration of over £4 million.

Accounting

In July 2007, Cadbury Schweppes announced that it would be outsourcing its transactional accounting and order capture functions to Shared Business Services
Shared services
Shared services refers to the provision of a service by one part of an organization or group where that service had previously been found in more than one part of the organization or group. Thus the funding and resourcing of the service is shared and the providing department effectively becomes an...

 (SBS) centres run by a company called Genpact
Genpact
Genpact Limited is a global business process and technology management company. It was formerly a GE owned company called GE Capital International Services or GECIS. It operates from India, China, Guatemala, Hungary, México, Morocco, the Philippines, Poland, the Netherlands, Romania, Spain, South...

, (a businesses services provider) in India, China, and Romania
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...

. This was to affect all business units and be associated with U.S. and UK functions being transferred to India by the end of 2007, with all units transferred by mid-2009. Depending on the success of this move, other accounting Human Resources functions may follow. This development is likely to lead to the loss of several hundred jobs worldwide, but also to several hundred jobs being created, at lower salaries commensurate with wages paid in developing countries.

Products

Major chocolate brands produced by Cadbury include the bars Dairy Milk, Crunchie
Crunchie
Crunchie is a brand of chocolate bar with a "honeycombed" sugar centre. It is made by Cadbury UK and was originally launched by J. S. Fry & Sons in 1929...

, Caramel, Wispa
Wispa
Wispa is a brand of chocolate bar currently manufactured by Cadbury UK. The bar was launched in 1981 as a trial version in North East England and with its success it was introduced nationally in 1983...

, Boost, Picnic
Picnic (chocolate bar)
Picnic is a brand of chocolate bar consisting of milk chocolate and peanuts, covering chewy nougat, caramel, biscuit and puffed rice. Picnic bars are lumpy in shape. It is sold in Australia, New Zealand, India, Canada, Ireland, Ukraine and the United Kingdom. The UK and Indian versions differ from...

, Flake, Curly Wurly, Chomp
Chomp (chocolate bar)
Chomp is a brand of chocolate bar currently manufactured by Cadbury, popular in Australia and the United Kingdom.There are different versions of the bar available in each location. The Australian Chomp consists of a layer of wafer and caramel, coated in milk chocolate. The Australian chomp is also...

, and Fudge; chocolate Buttons; the boxed chocolate brand Milk Tray
Milk Tray
Milk Tray is brand of boxed chocolates currently manufactured by Cadbury. Introduced by Cadbury UK in 1915, it is one of the longest running brands in the confectioner's portfolio. Milk Tray is sold in Australia, Ireland, New Zealand, South Africa and the United Kingdom.The name 'Tray' derived from...

; and the twist-wrapped chocolates Heroes.

As well as Cadbury's chocolate, the company also owns Maynards
Maynards
Maynards is a sweets manufacturer in United Kingdom and Canada, and is most famous for its Wine Gums.- History :Charles Riley Maynard and his brother Tom started manufacturing sweets in 1880 in their kitchen in Stamford Hill, London. Next door, Charles's wife, Sarah Ann, ran a sweet shop selling...

 and Halls, and is associated with several types of confectionery including former Trebor and Bassett's brands or products such as Liquorice Allsorts
Liquorice allsorts
Liquorice allsorts consist of a variety of liquorice sold as a mixture. These confections are made of liquorice, sugar, coconut, aniseed jelly, fruit flavourings, and gelatine. They were first produced in Sheffield, England, by Geo...

, Jelly Babies
Jelly baby
Jelly babies are a type of soft confectionery that look like little babies in a variety of colours. There are currently several brands of jelly babies, most predominantly Trebor Bassett , Rowntree , Norfolk Manor, and Haribo.Jelly babies were launched by Bassett's in 1918 in Sheffield...

, Flumps
Flump (sweet)
Although many people believe that 'Flump' is purely imaginary, a Flump is actually a British sweet made of marshmallow. The sweet is a combination of both pink and yellow marshmallow, which has the appearance of a twisted double helix. The Flump sweets are sold in the United Kingdom and are made by...

, Mints
Mint (candy)
A mint is a candy characterized by the presence of mint flavoring or real mint oil, whether it be peppermint oil, spearmint oil, or another natural or artificial source...

, Dolly Mix, Black Jack
Black Jack (confectionery)
Black Jack is a type of "aniseed flavour chew" according to its packaging. This means that it is a chewy confectionery. Black Jack is manufactured under the Barratt brand in Spain. Black Jack is very similar to Fruit Salad, which are also manufactured by Barratt. In the 1920s Trebor Bassett...

 chews, Trident gum, and Softmints.

Notable product introductions include:
  • 1865: Cocoa Essence
  • 1875: Easter Eggs
  • 1897: Milk Chocolate and Fingers
    Cadbury Fingers
    Fingers are a popular biscuit in the United Kingdom and consist of a biscuit centre covered in chocolate. They are produced and distributed by Burton's Foods under licence from Cadbury plc....

  • 1905: Dairy Milk
  • 1908: Bournville
    Bournville (chocolate bar)
    Bournville is a brand of dark chocolate produced by Cadbury UK, a subsidiary of Kraft Foods. It is named after the model village of the same name near to Birmingham. It is sold in the UK but manufactured in France....

  • 1915: Milk Tray
    Milk Tray
    Milk Tray is brand of boxed chocolates currently manufactured by Cadbury. Introduced by Cadbury UK in 1915, it is one of the longest running brands in the confectioner's portfolio. Milk Tray is sold in Australia, Ireland, New Zealand, South Africa and the United Kingdom.The name 'Tray' derived from...

  • 1920: Flake
  • 1923: Creme Egg
  • 1929: Crunchie
    Crunchie
    Crunchie is a brand of chocolate bar with a "honeycombed" sugar centre. It is made by Cadbury UK and was originally launched by J. S. Fry & Sons in 1929...

  • 1938: Roses
  • 1948: Fudge
  • 1960: Dairy Milk Buttons
    Cadbury Buttons
    Cadbury Buttons are flat, circular, button-shaped chocolate pieces sold in small packs in Australia, Canada, Ireland and the United Kingdom by Cadbury. They are available in Cadbury's Dairy Milk and white chocolate.- External links :*...

  • 1968: Picnic
    Picnic (chocolate bar)
    Picnic is a brand of chocolate bar consisting of milk chocolate and peanuts, covering chewy nougat, caramel, biscuit and puffed rice. Picnic bars are lumpy in shape. It is sold in Australia, New Zealand, India, Canada, Ireland, Ukraine and the United Kingdom. The UK and Indian versions differ from...

  • 1970: Curly Wurly
  • 1974: Snack
    Cadbury Snack
    Cadbury Snack can refer to different types of chocolate confectionery, made by Cadbury but marketed in different regions.-Australia:The Australian Snack is a bar with six chunks, each filled with a different flavour: strawberry, pineapple, orange, coconut ice, Turkish Delight and caramel...

  • 1983: Wispa
    Wispa
    Wispa is a brand of chocolate bar currently manufactured by Cadbury UK. The bar was launched in 1981 as a trial version in North East England and with its success it was introduced nationally in 1983...

     (relaunched 2007)
  • 1985: Boost
  • 1987: Twirl
  • 1992: Time Out
  • 1995: Wispa Gold (relaunched 2009)
  • 1996: Fuse
  • 2001: Brunch Bar
    Brunch Bar
    Brunch Bar is a bar of cereals bound with honey and half covered in milk chocolate. They come in a variety of flavours: Raisin, Hazelnut, Apricot & Almond, Cranberry & Orange, Fruit & Nut, Mixed Berry, Chocolate Chip and Toasted Coconut and is made by Cadbury.They are breakfast type bars that are...

    , Dream and Flake Snow
  • 2009: Snow Bites
  • 2010: Dairy Milk Silk and Dairy Milk Bliss
  • 2011: BiscBits and Big Race

Advertising controversy

In May 2011 the model Naomi Campbell
Naomi Campbell
Naomi Campbell is a British model. Scouted at the age of 15, she established herself among the top three most recognisable and in-demand models of the late 1980s and early 1990s, and she was one of six models of her generation declared "supermodels" by the fashion world...

 described the new advertisement for the Bliss bar as 'insulting and hurtful'. Reacting to the advertisement, which had the tag line Move over Naomi – there is a new diva in town, Campbell said, "I am shocked. It's upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this." A spokesperson for the company insisted that the campaign was "a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss". The campaign was, he later added, "no longer in circulation... we have no plans to repeat the campaign."

Reacting to Campbell's outburst, comedian Reginald D. Hunter, on the BBC television comedy quiz Have I Got News For You, suggested that it was complimentary for black people to be compared to chocolate, and that enjoyment of the Bliss bar might even be enhanced by a love of black people.

2006 Salmonella scare

On 19 January 2006, Cadbury Schweppes detected a rare strain of the Salmonella
Salmonella
Salmonella is a genus of rod-shaped, Gram-negative, non-spore-forming, predominantly motile enterobacteria with diameters around 0.7 to 1.5 µm, lengths from 2 to 5 µm, and flagella which grade in all directions . They are chemoorganotrophs, obtaining their energy from oxidation and reduction...

bacteria, affecting seven of its products, said to have been caused by a leaking pipe. The leak occurred at its Marlbrook
Marlbrook, Herefordshire
Marlbrook is a village in Herefordshire, England. It lies on the River Lugg and the A49 road, south of Leominster and north of Hereford. Just south of the village is the junction of the A49 with the A417 road towards Ledbury and Gloucester....

 plant, in Herefordshire
Herefordshire
Herefordshire is a historic and ceremonial county in the West Midlands region of England. For Eurostat purposes it is a NUTS 3 region and is one of three counties that comprise the "Herefordshire, Worcestershire and Gloucestershire" NUTS 2 region. It also forms a unitary district known as the...

, which produces chocolate crumb mixture; the mixture is then transported to factories at Bournville
Bournville
Bournville is a model village on the south side of Birmingham, England, best known for its connections with the Cadbury family and chocolate – including a dark chocolate bar branded "Bournville". It is also a ward within the council constituency of Selly Oak and home to the Bournville Centre...

 and formerly Somerdale to be turned into milk chocolate.

Cadbury Schweppes officially notified the Food Standards Agency
Food Standards Agency
The Food Standards Agency is a non-ministerial government department of the Government of the United Kingdom. It is responsible for protecting public health in relation to food throughout the United Kingdom and is led by a board appointed to act in the public interest...

, shortly after which it recalled more than a million chocolate bars.

In December 2006, the company announced that the cost of dealing with the contamination would reach £30 million.

In April 2007, Birmingham City Council
Birmingham City Council
The Birmingham City Council is the body responsible for the governance of the City of Birmingham in England, which has been a metropolitan district since 1974. It is the most populated local authority in the United Kingdom with, following a reorganisation of boundaries in June 2004, 120 Birmingham...

 announced that it would be prosecuting Cadbury Schweppes in relation to three alleged offences of breaching health and safety legislation. An investigation being carried out at that time by Herefordshire Council
Herefordshire Council
Herefordshire Council is the local government authority for the county of Herefordshire in England. It is a unitary authority.It is a relatively new council, formed on 1 April 1998 following the split of Hereford and Worcester back into two separate counties.It is currently run by Conservatives. It...

 led to a further six charges being brought. The company pleaded guilty to all nine charges, and was fined 1 million pounds at Birmingham Crown Court—the sentencing of both cases was brought together. Analysts have said the fine is not material to the group, with mitigating factors limiting the fine being that the company quickly admitted its guilt and said it had been mistaken that the infection did not pose a threat to health.

2007 recalls

On 10 February 2007, Cadbury announced they would be recalling a range of products due to a labelling error. The products were produced in a factory handling nuts, potential allergens, but this was not made clear on the packaging. As a precaution, all items were recalled.

On 14 September 2007, Cadbury Schweppes investigated a manufacturing error over allergy warning, recalling for the second time in two years thousands of chocolate bars. A printing mistake at Somerdale Factory resulted in the omission of tree nut allergy
Tree nut allergy
Tree nut allergy is one of the most common types of food allergy, affecting millions of people worldwide. It is a hypersensitivity to dietary substances from tree nuts causing an overreaction of the immune system, which may lead to severe physical symptoms...

 labels from 250 g Dairy Milk
Dairy Milk
Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury; except in the United States where it is made by The Hershey Company. It was introduced in the United Kingdom in 1905 and now consists of a number of products...

 Double Chocolate bars.

2008

On 29 September 2008 Cadbury withdrew all of its 11 chocolate products made in its three Beijing factories, on suspicion of contamination with melamine
Melamine
Melamine is an organic base and a trimer of cyanamide, with a 1,3,5-triazine skeleton. Like cyanamide, it contains 66% nitrogen by mass and, if mixed with resins, has fire retardant properties due to its release of nitrogen gas when burned or charred, and has several other industrial uses....

. The recall affected the mainland China markets, Taiwan, Hong Kong and Australia. Products recalled included Dark Chocolate, a number of products in the 'Dairy Milk' range and Chocolate Éclairs.

2009 Hydrogenation

Cadbury continues to use hydrogenated oils in many of its signature products. Although trans fat
Trans fat
Trans fat is the common name for unsaturated fat with trans-isomer fatty acid. Because the term refers to the configuration of a double carbon-carbon bond, trans fats are sometimes monounsaturated or polyunsaturated, but never saturated....

s are present, the nutrition labels round the values down to zero.

Headquarters

Cadbury's headquarters (Head Office UK) is the Cadbury House in the Uxbridge Business Park in Uxbridge, London Borough of Hillingdon
London Borough of Hillingdon
The London Borough of Hillingdon is the westernmost borough in Greater London, England. The borough's population was recorded as 243,006 in the 2001 Census. The borough incorporates the former districts of Ruislip-Northwood, Uxbridge, Hayes and Harlington and Yiewsley and West Drayton in the...

, England. Cadbury occupies 84000 square foot of space in its head office, which is Building 3 of the business park. Cadbury, who leases space in the building it occupies, had relocated from central London to its current head office.

Cadbury's previous head office was in 25 Berkeley Square in Mayfair
Mayfair
Mayfair is an area of central London, within the City of Westminster.-History:Mayfair is named after the annual fortnight-long May Fair that took place on the site that is Shepherd Market today...

, City of Westminster
City of Westminster
The City of Westminster is a London borough occupying much of the central area of London, England, including most of the West End. It is located to the west of and adjoining the ancient City of London, directly to the east of the Royal Borough of Kensington and Chelsea, and its southern boundary...

. In 1992 the company leased the space for £55 per 1 square foot. In 2002 the company agreed to pay £68.75 per square foot. The Daily Telegraph
The Daily Telegraph
The Daily Telegraph is a daily morning broadsheet newspaper distributed throughout the United Kingdom and internationally. The newspaper was founded by Arthur B...

reported in 2007 that the rent was expected to increase to a "three-figure sum." In 2007 Cadbury Schweppes had announced that it was moving to Uxbridge to cut costs. As of that year the head office had 200 employees. After the Kraft Foods acquisition of Cadbury, Kraft announced that the Cadbury head office would remain the "Cadbury House."

See also

  • Big Chocolate
    Big Chocolate
    "Big Chocolate" is a business term assigned to multi-national chocolate food producers, much akin to the terms assigned to "Big Oil" and "Big Tobacco"....

  • Cadbury World, Birmingham
  • Cadbury World, Dunedin
  • Eyebrows (advertisement)
  • Gorilla (advertisement)
  • Halls (cough drop)
    Halls (cough drop)
    Halls is the brand name of a popular mentholated cough drop. Halls cough drops are sold by the Cadbury-Adams Division of Cadbury plc and have long been advertised as featuring "Vapor Action". Halls was first made in the 1930s in Britain by the Halls Brothers company...

  • Stimorol
    Stimorol
    Stimorol is a brand of chewing gum, producer by the Danish company Dandy, founded in 1915 by Holger Sørensen, that produces chewing gum. It is based in Vejle, Denmark. It's one of the world's largest producers of chewing gum....



External links

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