Cadbury's Roses
Encyclopedia
Cadbury Roses are a selection of individually wrapped chocolates
currently made by Cadbury
. Introduced in 1938, they are named after the English packaging equipment company "Rose Brothers" (later Rose Forgrove), that manufactured and supplied the machines that wrapped the chocolates.
Roses are inexpensive chocolates, containing a small proportion of cocoa solids, and a high proportion of vegetable fat. A large packet can be bought cheaply, making them a common stand-by gift choice due to the variety of contained chocolates. They are an extremely common gift on Mother's Day
and sell well throughout the Christmas
period. They are available in tins, boxes, or jars, and in the United Kingdom currently contain 10 different varieties of chocolate:
In Australia the varieties have changed and are currently (2010):
All are in twist-wrappers.
Current varieties in New Zealand:
All are in twist wrappers.
They are most frequently advertised with the classic slogan of "Say 'Thank You', with Cadbury Roses" in the UK, New Zealand, and Australia, and "Thank you very much" on television advertisements. A memorable 1960s UK advertising campaign used the slogan 'Roses Grow On You' and included television advertisements presented by the comedian Norman Vaughan
.
The classic cellophane and brightly coloured foil wrappers have now been replaced by a very disappointing plastic wrapper. Also the individual chocolates have become smaller and the chocolate coating thinner. Each wrapper is marked with a "May contain nuts" warning. If you look at the discontinued varieties list you can see there is less choice in the selection. All in all a box of Roses has now become a very disappointing experience, the manufacturers seem to be prioritising reducing production cost at the expense of quality and enjoyment.
Australia
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...
currently made by Cadbury
Cadbury
-Businesses:*Cadbury Adams, the company's North American subsidiary*Cadbury Ireland, the company's Irish subsidiary*Cadbury UK, the company's UK subsidiary*Cadbury India, the company's Indian subsidiary*Cadbury New Zealand, the company's New Zealand subsidiary...
. Introduced in 1938, they are named after the English packaging equipment company "Rose Brothers" (later Rose Forgrove), that manufactured and supplied the machines that wrapped the chocolates.
Roses are inexpensive chocolates, containing a small proportion of cocoa solids, and a high proportion of vegetable fat. A large packet can be bought cheaply, making them a common stand-by gift choice due to the variety of contained chocolates. They are an extremely common gift on Mother's Day
Mother's Day
Mother's Day is a celebration honoring mothers and celebrating motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on various days in many parts of the world, yet most commonly in March, April, or May...
and sell well throughout the Christmas
Christmas
Christmas or Christmas Day is an annual holiday generally celebrated on December 25 by billions of people around the world. It is a Christian feast that commemorates the birth of Jesus Christ, liturgically closing the Advent season and initiating the season of Christmastide, which lasts twelve days...
period. They are available in tins, boxes, or jars, and in the United Kingdom currently contain 10 different varieties of chocolate:
- Brazilian Darkness - A chewy toffee square with pieces of brazil nuts, coated in dark chocolate (red plastic-foil twist-wrapper with gold twists).
- Cadbury Dairy Milk - One rectangular chunk of Cadbury Dairy Milk chocolate divided into two squares (classic purple plastic-foil twist-wrapper, bearing 'Cadbury Dairy Milk' and the traditional 'pint and a half' logo). However, this is the only chocolate in the selection where the wrapper does not bear the 'Cadbury Roses' logo - all others do.
- Golden Barrel - Milk chocolate in the shape of half a barrel, filled with caramel (was formerly wrapped in gold foil, now in gold plastic-foil twist-wrapper). Previously named Caramel Keg.
- Caramel Velvet - Cadbury Caramel piece, with added truffle inside (wrapped in green plastic-foil).
- Country Fudge - Rectangular fudge piece, coated in milk chocolate (wrapped in light brown plastic-foil).
- Hazel in Caramel - Crescent-shaped milk chocolate with hazelnut plant engraving on top, filled with caramel and a hazelnut (purple plastic-foil twist-wrapper)
- Hazel Whirl - Dome-shaped milk chocolate, patterned with spiral twirl, with hazelnut in centre (purple plastic-foil twist-wrapper with orange twists).
- Strawberry Dream - Square-shaped milk chocolate with strawberry seed engravings on top, filled with strawberry-flavoured cream fondant (pink plastic-foil twist-wrapper).
- Tangy Orange Creme - Square-shaped milk chocolate with orange engraving on top, filled with orange-flavoured creme fondant (wrapped in orange plastic-foil twist-wrapper).
In Australia the varieties have changed and are currently (2010):
- Dairy Milk - Purple and gold.
- Hazelnut Praline Crisp - Orange and silver.
- Strawberry Cream - Red and silver.
- Classic Fudge - Silver and blue.
- Chocolate Supreme - Violet and orange.
- Caramello Deluxe - Orange and violet.
- Cherry Ripe - Red and gold.
- Hazelnut Whirl - Pink and silver.
- Turkish Delight - Orange and red.
- Vanilla Butter Caramel - Silver and orange.
- Lemon Cheesecake - Yellow and silver.
- Peppermint Cream - Green and silver.
All are in twist-wrappers.
Current varieties in New Zealand:
- Dairy Milk - Purple and silver.
- Hazelnut Praline Crisp - Orange and silver.
- Strawberry Cream - Red and silver.
- Classic Fudge - Silver and light blue.
- Chocolate Supreme - Dark blue and orange.
- Caramello Deluxe - Bronze and black.
- Orange Chocolate Delight - Brown and orange.
- Hazelnut Whirl - Pink and silver.
- Turkish Delight - Yellow and red.
- Vanilla Butter Caramel - Silver and orange.
- Peppermint Cream - Green and silver.
- Cherry Heaven - Silver and red.
All are in twist wrappers.
They are most frequently advertised with the classic slogan of "Say 'Thank You', with Cadbury Roses" in the UK, New Zealand, and Australia, and "Thank you very much" on television advertisements. A memorable 1960s UK advertising campaign used the slogan 'Roses Grow On You' and included television advertisements presented by the comedian Norman Vaughan
Norman Vaughan (comedian)
Norman Vaughan was an English comedian who led a long and successful career in the television and theatre, appearing occasionally in the cinema.-Early life:...
.
The classic cellophane and brightly coloured foil wrappers have now been replaced by a very disappointing plastic wrapper. Also the individual chocolates have become smaller and the chocolate coating thinner. Each wrapper is marked with a "May contain nuts" warning. If you look at the discontinued varieties list you can see there is less choice in the selection. All in all a box of Roses has now become a very disappointing experience, the manufacturers seem to be prioritising reducing production cost at the expense of quality and enjoyment.
Discontinued varieties
UK- Praline Moment - Silver foil wrapped.
- Chunky Truffle - Shaped like a chocolate brick, wrapped in blue foil.
- Bournville - Small bar of Bournville Dark Chocolate. Moved brand to Cadbury Heroes.
- Almond Charm - Blue foil-wrapped milk chocolate, with almond nut pieces.
- Coffee Creme - Coffee flavoured, fondant cream soft centre, covered in dark chocolate.
- Montelimar - Chewy nougat, encased in milk chocolate; green foil-twist wrapper.
- Turkish Delight - Rectangular shaped, dark purple foil wrapped.
- Orange Crisp - Orange wrapper.
- Chocolate Bite - Pink wrapper.
Australia
- Raspberry Sundae- Silver and red foil-twist wrapper, in a barrel shape.
- Fruity Fudge- Silver and green foil-twist wrapper.
- Royal Fudge- Orange foil-twist wrapper.
- Nut Caramel- Blue foil-twist wrapper.
- Vanilla Caramel- Brown foil-twist wrapper.
- Hazelnut Caramello