CNN Checkout Channel
Encyclopedia
CNN Checkout Channel was an out-of-home advertising
place-based satellite
television network
broadcasting customized CNN
programming by daypart at grocery stores across the United States
. The network debuted in 1991 and was installed in over 1,000 grocery stores across 30 grocery chains in 25 U.S. markets. CNN shut down the network in late 1993.
The network launched utilizing Philips
televisions at each aisle's cash register. CNN later installed separate motion-sensor activated speakers at the head of the aisle in an effort to reduce overall noise in the store, especially on aisles that were closed, and to overcome comments from cash register attendants who were distracted by the audio coming from the television.
CNN Checkout Channel was run by Turner Private Networks, Inc., a division of Turner Broadcasting System
, Inc., now a division of Time Warner
company.
The network was founded at CNN by Jon Petrovich
and Scott Weiss. Sandy Goldman was the network's inaugural Vice President and General Manager. Blair Schmidt-Fellner succeeded Goldman and managed the wind down of the network.
Out-of-home advertising
Out-of-home advertising is made up of more than 100 different formats, totaling $6.99 billion in annual revenues in 2008 in the USA. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home...
place-based satellite
Satellite television
Satellite television is television programming delivered by the means of communications satellite and received by an outdoor antenna, usually a parabolic mirror generally referred to as a satellite dish, and as far as household usage is concerned, a satellite receiver either in the form of an...
television network
Television network
A television network is a telecommunications network for distribution of television program content, whereby a central operation provides programming to many television stations or pay TV providers. Until the mid-1980s, television programming in most countries of the world was dominated by a small...
broadcasting customized CNN
CNN
Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...
programming by daypart at grocery stores across the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. The network debuted in 1991 and was installed in over 1,000 grocery stores across 30 grocery chains in 25 U.S. markets. CNN shut down the network in late 1993.
The network launched utilizing Philips
Philips
Koninklijke Philips Electronics N.V. , more commonly known as Philips, is a multinational Dutch electronics company....
televisions at each aisle's cash register. CNN later installed separate motion-sensor activated speakers at the head of the aisle in an effort to reduce overall noise in the store, especially on aisles that were closed, and to overcome comments from cash register attendants who were distracted by the audio coming from the television.
CNN Checkout Channel was run by Turner Private Networks, Inc., a division of Turner Broadcasting System
Turner Broadcasting System
Turner Broadcasting System, Inc. is the Time Warner subsidiary managing the collection of cable networks and properties started and acquired by Robert Edward "Ted" Turner starting in the mid-1970s. The company has its headquarters in the CNN Center in Atlanta, Georgia. TBS, Inc...
, Inc., now a division of Time Warner
Time Warner
Time Warner is one of the world's largest media companies, headquartered in the Time Warner Center in New York City. Formerly two separate companies, Warner Communications, Inc...
company.
The network was founded at CNN by Jon Petrovich
Jon Petrovich
Jon Petrovich was an American journalist and television executive. He is credited with founding numerous enterprises for CNN, including CNN.com, CNN Airport Network, and CNN en Español.-Biography:...
and Scott Weiss. Sandy Goldman was the network's inaugural Vice President and General Manager. Blair Schmidt-Fellner succeeded Goldman and managed the wind down of the network.