CITE-FM-1
Encyclopedia
CITE-FM-1 is a French-language
French language
French is a Romance language spoken as a first language in France, the Romandy region in Switzerland, Wallonia and Brussels in Belgium, Monaco, the regions of Quebec and Acadia in Canada, and by various communities elsewhere. Second-language speakers of French are distributed throughout many parts...

 Canadian
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 located in Sherbrooke, Quebec
Quebec
Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....

.

Owned and operated by Astral Media
Astral Media
Astral Media Inc. is a Canadian media corporation. It is Canada's largest radio broadcaster with 83 radio stations in eight provinces, and is a major player in premium and specialty television in Canada, including The Movie Network, Super Écran, Family, Teletoon, Canal D, Canal Vie, VRAK.TV,...

, it broadcasts on 102.7 MHz with an effective radiated power
Effective radiated power
In radio telecommunications, effective radiated power or equivalent radiated power is a standardized theoretical measurement of radio frequency energy using the SI unit watts, and is determined by subtracting system losses and adding system gains...

 of 100,000 watt
Watt
The watt is a derived unit of power in the International System of Units , named after the Scottish engineer James Watt . The unit, defined as one joule per second, measures the rate of energy conversion.-Definition:...

s (class C1) using an omnidirectional antenna
Omnidirectional antenna
In radio communication, an omnidirectional antenna is an antenna which radiates radio wave power uniformly in all directions in one plane, with the radiated power decreasing with elevation angle above or below the plane, dropping to zero on the antenna's axis. This radiation pattern is often...

. While that signal gives the station an impressive coverage, due to the transmitter's location on Mount Orford, it also suffers from severe deficiencies in downtown Sherbrooke, and as a result the station also operates a low-power relay there, CITE-FM-2, which broadcasts on 94.5 MHz with an effective radiated power of 50 watts, also using an omnidirectional antenna.

The station has an adult contemporary
Adult contemporary music
Adult contemporary music is a broad style of popular music that ranges from lush 1950s and 1960s vocal music to predominantly ballad-heavy music with varying degrees of rock influence, as well as a radio format that plays such music....

 format
Radio format
A radio format or programming format not to be confused with broadcast programming describes the overall content broadcast on a radio station. Radio formats are frequently employed as a marketing tool, and constantly evolve...

, and is part of the Rouge FM (formerly RockDétente) network which operates across Quebec and Eastern Ontario
Eastern Ontario
Eastern Ontario is a subregion of Southern Ontario in the Canadian province of Ontario which lies in a wedge-shaped area between the Ottawa River and St. Lawrence River...

.

Although the station's call sign
Call sign
In broadcasting and radio communications, a call sign is a unique designation for a transmitting station. In North America they are used as names for broadcasting stations...

 suggests it is a relay of CITE-FM
CITE-FM
CITE-FM is a French-language Canadian radio station located in Montreal, Quebec.Owned and operated by Astral Media, it broadcasts on 107.3 MHz with an effective radiated power of 42,900 watts using an omnidirectional antenna from the Mount Royal candelabra tower.The station has had an adult...

 in Montreal
Montreal
Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...

, it is not actually a relay and programs from Montreal are not more common than on other Rouge FM stations (which have independent call signs). The reason for this irregular call sign is unclear. There is no known record among CRTC decisions suggesting that CITE-FM-1 was ever a full-time relay of CITE-FM in Montreal, or that the proportion of programming coming from Montreal was ever higher than for other Rouge FM stations.

Anecdotal observations suggest that a modest but still noticeable number of Montreal-area listeners listen to the Sherbrooke Rock Détente / Rouge FM station instead of the Montreal one. Since it is highly plausible that some of these listeners report ambiguously their listening in BBM
Bureau of Broadcast Measurement
BBM Canada, also known as BBM, is an audience measurement organization for Canadian television and radio broadcasting.BBM was established on May 11, 1944 as a division of the Canadian Association of Broadcasters. The organization was originally known as the "Bureau of Broadcast Measurement", and...

 diaries, as a result their listening to the Sherbrooke station would be assigned as per BBM rules to the Montreal Rock Détente / Rouge FM station, which might explain the former station retaining its unusual call sign.

CITE-FM-1 started as CHLT-FM in the early 1960s, as it was created as a sister station
Sister station
In broadcasting, sister stations or sister channels are radio and/or television stations operated by the same ownership....

 to CHLT AM (now known as CKOY-FM, which previously used the CHLT-FM calls after its move from AM to FM), also in Sherbrooke. Since early 2005, they are no longer sister stations, as CKOY-FM is now owned by Cogeco
Cogeco
Cogeco Inc. is a Canadian media and communications company. The name is an acronym for Compagnie Générale de Communication .-History:...

. CITE-FM-1 was briefly known as CITE-FM in 1977, just before CITE-FM in Montreal started to broadcast.

On August 18, 2011, at 4:00 p.m. EDT, all RockDétente stations, including CITE-FM-1, rebranded as Rouge FM. The last song under the RockDétente branding was Pour que tu m'aimes encore
Pour Que Tu M'aimes Encore
"Pour que tu m'aimes encore" is the first hit single from album D'eux by Céline Dion. It was released on March 13, 1995 in Francophone countries and in September 1995 in other European countries. In Canada it was a radio only release. The song was also released in Japan in October 1996...

by Celine Dion
Celine Dion
Céline Marie Claudette Dion, , , is a Canadian singer. Born to a large family from Charlemagne, Quebec, Dion emerged as a teen star in the French-speaking world after her manager and future husband René Angélil mortgaged his home to finance her first record...

, followed by a tribute of the branding. The first song under Rouge FM was I Gotta Feeling
I Gotta Feeling
"I Gotta Feeling" is the second single from The Black Eyed Peas' fifth studio album The E.N.D., produced by the French DJ David Guetta. The song was released on May 21, 2009 and debuted at number two on the Canadian and Billboard Hot 100 on the week of June 27, 2009, behind the group's "Boom Boom...

by Black Eyed Peas.

External links

  • 102,7 Rouge FM
  • CITE-FM history at Canadian Communications Foundation
    Canadian Communications Foundation
    The Canadian Communications Foundation is a history of Canadian broadcasting for radio and television chronicles and documents. It also provides a history of radio and television stations, including networks, programs, broadcasters and many others....


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