Braun (company)
Overview
 
formerly Braun AG, is a German
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

 consumer products company based in Kronberg, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

.

From 1984 until 2005, Braun was a wholly owned subsidiary of The Gillette Company
Global Gillette
Gillette is a brand of Procter & Gamble currently used for safety razors, among other personal care products. Based in Boston, Massachusetts, United States, it was one of several brands originally owned by The Gillette Company, a leading global supplier of products under various brands, which was...

, which had purchased a controlling interest in the company in 1967. Braun is now a wholly owned subsidiary of Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....

, which acquired Gillette in 2005.
Braun's products include the following categories:
  • Shaving and grooming (electric shaving, hair trimming, beard trimming)
  • Oral care (now under the Oral-B
    Oral-B
    Oral-B is a popular brand of oral hygiene products, including toothbrushes, toothpastes, mouthwashes and dental floss.It all started with a dentist, back in 1950, who created the first Oral-B toothbrush and its soft, end-rounded nylon bristles. Dr. Robert Hutson, a California periodontist, designed...

     brand)
  • Beauty care (hair care and epilation)
  • Health and wellness (ear thermometers, blood pressure monitors)
  • Food and drink preparation (coffee makers, coffee grinders, toasters, blenders, juicers)
  • Irons
  • Clocks, watches and calculators


It was formerly a manufacturer of radios, slide projectors, Super 8 film cameras and accessories, and high-fidelity sound systems.
Nowadays Braun focuses on its core categories (Shaving and grooming, Beauty care, Food and Drink preparation and Irons).
 
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