is a geometrically constructed sans-serif stencil typeface
In typography, a typeface is the artistic representation or interpretation of characters; it is the way the type looks. Each type is designed and there are thousands of different typefaces in existence, with new ones being developed constantly....
designed by W.A. Woolley in 1930 for the Monotype Corporation
Monotype Imaging Holdings is a Delaware corporation based in Woburn, Massachusetts and specializing in typesetting and typeface design as well as text and imaging solutions for use with consumer electronics devices. Monotype Imaging Holdings is the owner of Monotype Imaging Inc., Linotype,...
. The design was based on Futura Black.
Though a stencil
A stencil is a thin sheet of material, such as paper, plastic, or metal, with letters or a design cut from it, used to produce the letters or design on an underlying surface by applying pigment through the cut-out holes in the material. The key advantage of a stencil is that it can be reused to...
face, Braggadocio bears comparison with the heavier weighted Didone faces like Thorogood, Poster Bodonii, and Fat Face. A product of the Art Deco
Art deco , or deco, is an eclectic artistic and design style that began in Paris in the 1920s and flourished internationally throughout the 1930s, into the World War II era. The style influenced all areas of design, including architecture and interior design, industrial design, fashion and...
era, Braggadocio shares similarities with Architype Albers
Architype Albers is a geometrically constructed stencil sans-serif typeface based upon a series of experiments between 1926 and 1931 by Josef Albers, German designer, educator and typographer,...
and Futura Black, the typeface used in the wordmark
A wordmark, word mark or logotype is a standardized text logo or graphic representation of the name of a company, institution, or product name used for purposes of identification and branding. A wordmark is usually a distinct text-only typographic treatment as can be found in the graphic identities...
of Au Bon Pain
, a U.S. restaurant-bakery chain.
The lowercase characters a
have terminals similar to the Fat Face model. The face is atypical in a topological
Topology is a major area of mathematics concerned with properties that are preserved under continuous deformations of objects, such as deformations that involve stretching, but no tearing or gluing...
sense in that none of the characters has a circular counter-form (hole).