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, Inc., is a candy company located in Altoona, Pennsylvania
-History:A major railroad town, Altoona was founded by the Pennsylvania Railroad in 1849 as the site for a shop complex. Altoona was incorporated as a borough on February 6, 1854, and as a city under legislation approved on April 3, 1867, and February 8, 1868...
Founded by brothers Bill and Bob Boyer in 1936, the company initially produced nut raisin clusters and homemade fudge. The brothers started their business selling door to door.
After those early forays into the candy business, Boyer became notable in the late 1930s for Mallo Cups, a cup-shaped candy consisting of a marshmallow
The marshmallow is a confection that, in its modern form, typically consists of sugar, corn syrup, water, gelatin that has been softened in hot water, dextrose, vanilla flavourings, and sometimes colouring, whipped to a spongy consistency. Some marshmallow recipes call for egg whites...
center covered with chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...
The company was acquired by American Maize Products in 1969 and then by Consolidated Brands in 1984. The company still operates from its original plant located in Altoona, Pennsylvania.
Lately, the company expanded its line to include Smoothies, a peanut butter center covered with butterscotch
Butterscotch is a type of confectionery whose primary ingredients are brown sugar and butter, although other ingredients such as corn syrup, cream, vanilla, and salt are part of some recipes...
. The company also produced other short-lived cup candies such as Fluffernutter
A fluffernutter is a sandwich made with peanut butter and marshmallow creme. Its name comes from the common use of "Marshmallow Fluff" brand marshmallow creme...
, a mixture of marshmallow and peanut butter covered in chocolate.
Boyer products include "coins" printed on the cardboard package insert. The coins are collectible and redeemable for prizes from Boyer's catalog.