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The Blue Eagle, a blue-colored representation of the American "thunderbird
Thunderbird (mythology)

The Thunderbird is a legendary creature in Indigenous peoples of the Americas history and culture. It's considered a "supernatural" bird of power and strength....
," with outspread wings, was a symbol used in the United States
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
 by companies to show compliance with the National Industrial Recovery Act
National Industrial Recovery Act

The National Industrial Recovery Act , officially known as the Act of June 16, 1933, Ch. 90, 48 Stat. 195, formerly codified at 15 U.S.C. sec. 703, was part of President Franklin D....
. It was proclaimed on July 20, 1933 as the symbol of industrial recovery by Hugh Samuel Johnson
Hugh Samuel Johnson

Hugh Samuel Johnson United States soldier and National Recovery Administration official.He was born in Fort Scott, Kansas in 1882. After graduating from the United States Military Academy in 1903, Johnson became an officer in the United States Army....
, the head of the National Recovery Administration
National Recovery Administration

The National Recovery Administration , created in the United States of America under the 1933 National Industrial Recovery Act, was one of the New Deal programs of President of the United States Franklin D....
.

All companies that accepted President Franklin D. Roosevelt
Franklin D. Roosevelt

Franklin Delano Roosevelt , often referred to by his initials FDR, was the List of Presidents of the United States President of the United States....
's Re-employment Agreement or a special Code of Fair Competition were permitted to display a poster showing the Blue Eagle together with the announcement, "NRA Member.






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Newdealnra
The Blue Eagle, a blue-colored representation of the American "thunderbird
Thunderbird (mythology)

The Thunderbird is a legendary creature in Indigenous peoples of the Americas history and culture. It's considered a "supernatural" bird of power and strength....
," with outspread wings, was a symbol used in the United States
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
 by companies to show compliance with the National Industrial Recovery Act
National Industrial Recovery Act

The National Industrial Recovery Act , officially known as the Act of June 16, 1933, Ch. 90, 48 Stat. 195, formerly codified at 15 U.S.C. sec. 703, was part of President Franklin D....
. It was proclaimed on July 20, 1933 as the symbol of industrial recovery by Hugh Samuel Johnson
Hugh Samuel Johnson

Hugh Samuel Johnson United States soldier and National Recovery Administration official.He was born in Fort Scott, Kansas in 1882. After graduating from the United States Military Academy in 1903, Johnson became an officer in the United States Army....
, the head of the National Recovery Administration
National Recovery Administration

The National Recovery Administration , created in the United States of America under the 1933 National Industrial Recovery Act, was one of the New Deal programs of President of the United States Franklin D....
.

All companies that accepted President Franklin D. Roosevelt
Franklin D. Roosevelt

Franklin Delano Roosevelt , often referred to by his initials FDR, was the List of Presidents of the United States President of the United States....
's Re-employment Agreement or a special Code of Fair Competition were permitted to display a poster showing the Blue Eagle together with the announcement, "NRA Member. We Do Our Part." Consumers were exhorted to buy products and services only from companies displaying the Blue Eagle banner. According to Johnson,
"When every American housewife understands that the Blue Eagle on everything that she permits into her home is a symbol of its restoration to security, may God have mercy on the man or group of men who attempt to trifle with this bird."


On September 5, 1935, following the invalidation of the compulsory code system, the emblem was abolished and its future use as a symbol was prohibited.

In Philadelphia, Pennsylvania
Philadelphia, Pennsylvania

Philadelphia is the largest city in Pennsylvania and the List of United States cities by population city in the United States. It is the fifth-largest metropolitan area and fourth-largest urban area by population in the United States, the nation's fourth-largest consumer media market as ranked by the Nielsen Media Research, and the 49th-most...
 in 1933, DeBenneville "Bert" Bell
Bert Bell

De Benneville "Bert" Bell was co-founder of the Philadelphia Eagles, co-owner and coach of the Pittsburgh Steelers and commissioner of the National Football League from 1946 until his death....
 formed a new National Football League
National Football League

The National Football League is the Major North American professional sports leagues American football Sports league in the United States. It is an unincorporated 501#501.28c.29.286.29 association controlled by its members....
 franchise to replace the defunct Frankford Yellow Jackets
Frankford Yellow Jackets

The Frankford Yellow Jackets were a professional American football team, part of the National Football League from 1924 to 1931, though its origin dates back to as early as 1899 with the Frankford Athletic Association....
. He named this team the Eagles
Philadelphia Eagles

The Philadelphia Eagles are a professional American football team based in Philadelphia. They are members of the NFC East of the National Football Conference in the National Football League ....
 in recognition of the New Deal NRA. The Eagles retain the name to this day.