Bitburger
Encyclopedia
Bitburger brewery is a large German
brewery
founded in 1817 by Johann Wallenborn.
Bitburger ranks number 3 among Germany's best selling breweries with annual sales of 3.86 million hectolitres in 2008, the best known product being Bitburger Premium Pils.
in 1817 at the age of 33. His father owned a brewery in Kyllburg
. Three years after Wallenborn's death in 1839 Ludwig Bertrand Simon married into the family business and became owner of the brewery, naming it Simonbrau. His son, Theobald Simon, took over the brewery in 1876 at the age of twenty-nine.
is, "Bitte ein Bit." This is literally, "Please, a Bit," or "a Bit, please." In the 1970s a second slogan was introduced, "Abends Bit, morgens fit" ("Bit in the evening, fit in the morning") implying that the consumption wouldn't lead to a hangover. During that time either of the slogans could be found on Bitburger glasses.
Pilsner with annual sales of 1.2 million hectolitres.
The popularity of Bitburger extends beyond the local area of Bitburg. Although Germans
generally prefer local breweries, it is a popular beer throughout Western Germany
, and is favored in many areas of North Rhine Westphalia over even Alt
beer or Kölsch
, which are popular in Düsseldorf
and Köln
.
In Germany, there are also variations of the original beer, mostly beermixes, available. "Bit Sun" (a light beer), "Cola Libre" (beer and cola and rum-lemon-flavor), "Bit Copa" (beer and lime
and cachaca
)and "Bit Passion" (beer and pomegranate
). There is also a malzbier
called "Kandimalz" and "Bitburger Alkoholfrei" (sold as Bitburger 'Drive' in English
-speaking countries), a non-alcoholic version of the normal "Bitburger" where the alcohol is removed after the fermentation process rather than before.
It is exported throughout the world. It is also available in Mini Kegs in some countries such as Australia. In the US, it's available in 16.9oz cans, 11.2oz (0.33 l) bottles, the 5L Mini Keg, and on tap in select locations.
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
brewery
Brewery
A brewery is a dedicated building for the making of beer, though beer can be made at home, and has been for much of beer's history. A company which makes beer is called either a brewery or a brewing company....
founded in 1817 by Johann Wallenborn.
Bitburger ranks number 3 among Germany's best selling breweries with annual sales of 3.86 million hectolitres in 2008, the best known product being Bitburger Premium Pils.
History
Johann Peter Wallenborn founded the brewery in BitburgBitburg
Bitburg It is situated approx. 25 km north-west of Trier, and 50 km north-east of Luxembourg . One American airbase, Spangdahlem Air Base, is located nearby.-History:...
in 1817 at the age of 33. His father owned a brewery in Kyllburg
Kyllburg
Kyllburg is a town in the district Bitburg-Prüm, in Rhineland-Palatinate, Germany. It is situated in the Eifel, on the river Kyll, approx. 10 km north-east of Bitburg.Kyllburg is the seat of the Verbandsgemeinde Kyllburg....
. Three years after Wallenborn's death in 1839 Ludwig Bertrand Simon married into the family business and became owner of the brewery, naming it Simonbrau. His son, Theobald Simon, took over the brewery in 1876 at the age of twenty-nine.
Advertising
The company sloganSlogan
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...
is, "Bitte ein Bit." This is literally, "Please, a Bit," or "a Bit, please." In the 1970s a second slogan was introduced, "Abends Bit, morgens fit" ("Bit in the evening, fit in the morning") implying that the consumption wouldn't lead to a hangover. During that time either of the slogans could be found on Bitburger glasses.
Product range
Bitburger is a 4.8% abvAlcohol by volume
Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....
Pilsner with annual sales of 1.2 million hectolitres.
The popularity of Bitburger extends beyond the local area of Bitburg. Although Germans
Germans
The Germans are a Germanic ethnic group native to Central Europe. The English term Germans has referred to the German-speaking population of the Holy Roman Empire since the Late Middle Ages....
generally prefer local breweries, it is a popular beer throughout Western Germany
Western Germany
The geographic term Western Germany is used to describe a region in the west of Germany. The exact area defined by the term is not constant, but it usually includes, but does not have the borders of, North Rhine-Westphalia and Hesse...
, and is favored in many areas of North Rhine Westphalia over even Alt
Altbier
Altbier is a German top-fermenting beer brewed in Düsseldorf and other parts of North Rhine-Westphalia.The name Altbier, which means old beer, refers to the pre-lager brewing method of using a warm top-fermenting yeast...
beer or Kölsch
Kölsch
Kölsch may refer to:*Kölsch , a beer speciality from Cologne, Germany*Kölsch language, a Ripuarian dialect spoken in Cologne*Historic Colognian, a predecessor of todays Kölsch language....
, which are popular in Düsseldorf
Düsseldorf
Düsseldorf is the capital city of the German state of North Rhine-Westphalia and centre of the Rhine-Ruhr metropolitan region.Düsseldorf is an important international business and financial centre and renowned for its fashion and trade fairs. Located centrally within the European Megalopolis, the...
and Köln
KOLN
KOLN, digital channel 10, is the CBS affiliate in Lincoln, Nebraska. It operates a satellite station, KGIN, on digital channel 11 in Grand Island. KGIN repeats all KOLN programming, but airs separate commercials...
.
In Germany, there are also variations of the original beer, mostly beermixes, available. "Bit Sun" (a light beer), "Cola Libre" (beer and cola and rum-lemon-flavor), "Bit Copa" (beer and lime
Lime (fruit)
Lime is a term referring to a number of different citrus fruits, both species and hybrids, which are typically round, green to yellow in color, 3–6 cm in diameter, and containing sour and acidic pulp. Limes are a good source of vitamin C. Limes are often used to accent the flavors of foods and...
and cachaca
Cachaça
Cachaça is a liquor made from fermented sugarcane.It is the most popular distilled alcoholic beverage in Brazil. It is also known as aguardente, pinga, caninha and many other names...
)and "Bit Passion" (beer and pomegranate
Pomegranate
The pomegranate , Punica granatum, is a fruit-bearing deciduous shrub or small tree growing between five and eight meters tall.Native to the area of modern day Iran, the pomegranate has been cultivated in the Caucasus since ancient times. From there it spread to Asian areas such as the Caucasus as...
). There is also a malzbier
Malzbier
Malzbier is a form of sweet, low-alcohol beer that is brewed like normal beer but without fermentation by adding the yeast at or about 0 °C. CO2 and sugar is added later. It's a common beverage in Germany, Austria and Switzerland...
called "Kandimalz" and "Bitburger Alkoholfrei" (sold as Bitburger 'Drive' in English
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...
-speaking countries), a non-alcoholic version of the normal "Bitburger" where the alcohol is removed after the fermentation process rather than before.
It is exported throughout the world. It is also available in Mini Kegs in some countries such as Australia. In the US, it's available in 16.9oz cans, 11.2oz (0.33 l) bottles, the 5L Mini Keg, and on tap in select locations.
External links
- Official Site (English)