Billy Mays
Encyclopedia
William Darrell "Billy" Mays, Jr. (July 20, 1958 – June 28, 2009) was an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 television direct-response advertisement salesperson most notable for promoting OxiClean
OxiClean
-History:It was originally marketed through infomercials in the U.S. and Canada with Billy Mays, as a "miracle cleanser". Church and Dwight acquired the OxiClean brand through its acquisition of Orange Glo International in 2006. Endorsed by Mays until his death in 2009, the product is now seen...

, Orange Glo, and other cleaning, home-based, and maintenance products on the Home Shopping Network
Home Shopping Network
Home Shopping Network or HSN began in 1977 as a 24-hour/7 day a week home shopping television network televised via cable, satellite, and some terrestrial channels in the Philippines. HSN can also be shopped online at hsn.com...

, and through his company, Mays Promotions, Inc. He and his business partner, Anthony Sullivan, were also featured on PitchMen
PitchMen
PitchMen is a docudrama television program produced for the Discovery Channel in the United States. The show followed infomercial producers and talent Billy Mays and Anthony "Sully" Sullivan as they attempted to sell various inventions through direct-response marketing. The series was narrated by...

, a TV series that documented their work. His distinctive beard and impassioned sales pitches made him a recognized television presence in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 and Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

.

Early life

Mays was born in McKees Rocks, Pennsylvania
McKees Rocks, Pennsylvania
McKees Rocks, also known as "The Rocks", is a borough in Allegheny County, Pennsylvania, along the south bank of the Ohio River. The borough population was 6,104 at the 2010 census.In the past, it was known for its extensive iron and steel interests...

, attended Sto-Rox High School
Sto-Rox High School
Sto-Rox High School is a high school located in the West Park neighborhood of Stowe Township, Pennsylvania. It is the only high school of the Sto-Rox School District, which educates the children of Stowe Township and the borough of McKees Rocks....

, and was raised in Pittsburgh, Pennsylvania
Pittsburgh, Pennsylvania
Pittsburgh is the second-largest city in the US Commonwealth of Pennsylvania and the county seat of Allegheny County. Regionally, it anchors the largest urban area of Appalachia and the Ohio River Valley, and nationally, it is the 22nd-largest urban area in the United States...

. He later attended West Virginia University
West Virginia University
West Virginia University is a public research university in Morgantown, West Virginia, USA. Other campuses include: West Virginia University at Parkersburg in Parkersburg; West Virginia University Institute of Technology in Montgomery; Potomac State College of West Virginia University in Keyser;...

, where he was a walk-on linebacker
Linebacker
A linebacker is a position in American football that was invented by football coach Fielding H. Yost of the University of Michigan. Linebackers are members of the defensive team, and line up approximately three to five yards behind the line of scrimmage, behind the defensive linemen...

 on its football team
West Virginia Mountaineers football
The West Virginia Mountaineers football team represents West Virginia University in the NCAA FBS division of college football. Dana Holgorsen is the team's 33rd head coach. He has held the position since he was promoted in June 2011 after the resignation of Bill Stewart. The Mountaineers play their...

 during his two years there. After dropping out, he worked for his father's hazardous waste company before moving to Atlantic City, New Jersey
Atlantic City, New Jersey
Atlantic City is a city in Atlantic County, New Jersey, United States, and a nationally renowned resort city for gambling, shopping and fine dining. The city also served as the inspiration for the American version of the board game Monopoly. Atlantic City is located on Absecon Island on the coast...

 in 1983.

Career

On the Atlantic City boardwalk Mays sold the Washmatik portable washing device to passersby, along with other "As Seen on TV" products. In Atlantic City, he was taught how to sell by the older salesmen, saying "I was taught to pitch by a lot of old pitchmen. That's the kind of style I have." Mays then traveled to home shows, auto show
Auto show
An auto show, or motor show, is a public exhibition of current automobile models, debuts, concept cars, or out-of-production classics. It is commonly attended by automobile manufacturers. Most auto shows occur once or twice a year...

s, and state fair
State fair
A state fair is a competitive and recreational gathering of a U.S. state's population. It is a larger version of a county fair, often including only exhibits or competitors that have won in their categories at the more-local county fairs....

s across the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 for a period of twelve years, selling various maintenance products and tools, including cleaning products and food choppers.

At a Pittsburgh home show in 1993, Mays struck up a friendship with rival salesman Max Appel, founder of Orange Glo International, a Denver-based manufacturer of cleaning products. He was then hired by the company to promote their line of cleaners, OxiClean
OxiClean
-History:It was originally marketed through infomercials in the U.S. and Canada with Billy Mays, as a "miracle cleanser". Church and Dwight acquired the OxiClean brand through its acquisition of Orange Glo International in 2006. Endorsed by Mays until his death in 2009, the product is now seen...

, Orange Clean, Orange Glo, and Kaboom, on the Home Shopping Network
Home Shopping Network
Home Shopping Network or HSN began in 1977 as a 24-hour/7 day a week home shopping television network televised via cable, satellite, and some terrestrial channels in the Philippines. HSN can also be shopped online at hsn.com...

 in St. Petersburg, Florida
St. Petersburg, Florida
St. Petersburg is a city in Pinellas County, Florida, United States. It is known as a vacation destination for both American and foreign tourists. As of 2008, the population estimate by the U.S. Census Bureau is 245,314, making St...

. Customer response to Mays's sales pitches was enthusiastic, with a sharp increase in sales after his first day on the network, although some reviews were poor. He was very well known for shouting in an abrasive manner during infomercials. For example, Washington Post staff writer Frank Ahrens called him and other similar television salesmen "a full-volume pitchman, amped up like a candidate for a tranquilizer-gun
Tranquilliser gun
A tranquilliser gun , capture gun, or dart gun, is a non-lethal gun used for capture via a special chemical. Tranquilliser guns shoot darts filled with tranquilliser that, when injected, temporarily sedate an animal or human, so that it may be handled safely...

 takedown".

Mays was the CEO and founder of Mays Promotions, Inc., based at his home in Odessa, Florida
Odessa, Florida
Odessa is a census-designated place in both Hillsborough County, Florida, and Pasco County, Florida, United States. The population was 3,173 at the 2000 census.- History :...

. His services as a pitchman became highly sought-after, and he appeared in commercials for many diverse "as seen on TV" products such as Mighty Putty
Epoxy putty
Epoxy putty is a room-temperature-hardening substance used as a space-filling adhesive. It is stored until use as two components of clay-like consistency. Kneading the two components into each other creates an exothermic chemical reaction that activates the substance for use by catalyzing an...

. Mays claimed to be an avid user of the products he promoted. In December 2008, Mays began appearing in ads for ESPN
ESPN
Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....

's online service, ESPN360
ESPN360
ESPN3 is an online streaming service for WatchESPN to deliver both live streams and replays of global sports events to sports fans in North America, Australia, Brazil, Chile, Middle East, New Zealand, and Europe...

. These ads were a slight departure for Mays as they were designed to be parodies of his and other infomercial cliches with Mays appearing to be doing a parody of himself. He also made a live appearance during the 2008 Champs Sports Bowl
2008 Champs Sports Bowl
The 2008 Champs Sports Bowl was the 19th edition of the college football bowl game that was played on Saturday, December 27, 2008 at the Citrus Bowl in Orlando, Florida. The game, which had a 4:30 PM US EST kickoff and was broadcast on ESPN, pitted the Wisconsin Badgers against the Florida State...

 promoting ESPN's and ABC's January 1, 2009, bowl game
Bowl game
In North America, a bowl game is commonly considered to refer to one of a number of post-season college football games. Prior to 2002, bowl game statistics were not included in players' career totals and the games were mostly considered to be exhibition games involving a payout to participating...

s.

On April 15, 2009, the Discovery Channel
Discovery Channel
Discovery Channel is an American satellite and cable specialty channel , founded by John Hendricks and distributed by Discovery Communications. It is a publicly traded company run by CEO David Zaslav...

 began airing PitchMen
PitchMen
PitchMen is a docudrama television program produced for the Discovery Channel in the United States. The show followed infomercial producers and talent Billy Mays and Anthony "Sully" Sullivan as they attempted to sell various inventions through direct-response marketing. The series was narrated by...

, a documentary series that featured Mays and Anthony Sullivan in their jobs in direct-response marketing. After Mays's death, Discovery Channel aired a special Billy Mays tribute episode of PitchMen called "Pitchman: A Tribute to Billy Mays".

On March 27, 2009, Mays appeared on The Tonight Show with Jay Leno
The Tonight Show with Jay Leno
The Tonight Show with Jay Leno is an American late-night talk show hosted by Jay Leno that initially aired from May 25, 1992 to May 29, 2009, and resumed production on March 1, 2010. The fourth incarnation of the Tonight Show franchise made its debut on May 25, 1992, three days following Johnny...

. He and Sullivan also appeared on The Tonight Show with Conan O'Brien
The Tonight Show with Conan O'Brien
The Tonight Show with Conan O'Brien is an American late-night talk show that featured Conan O'Brien as host from June 1, 2009 to January 22, 2010 as part of NBC's long-running Tonight Show franchise...

on June 23, 2009.

Prior to his death, Mays had signed a deal with Taco Bell
Taco Bell
Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum! Brands, Inc., which serves American-adapted Mexican food. Taco Bell serves tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "Value Menu" items...

 to film infomercial-style commercials for the chain. Shooting was scheduled to begin in August 2009.

Personal life

Mays's first marriage to Dolores "Dee Dee" Mays ended in divorce. He had a son with Dolores named Billy Mays III, who was 22 years old at the time of Mays's death and who worked as a production assistant alongside his father on the PitchMen television show. Mays had a daughter, Elizabeth, with his second wife, Deborah Mays. His daughter was three years old at the time of his death. Mays's mother is Joyce Palm, and his father is Billy Mays, Sr.; they both outlived him.

In an interview during the 2008 Presidential Campaign
United States presidential election, 2008
The United States presidential election of 2008 was the 56th quadrennial presidential election. It was held on November 4, 2008. Democrat Barack Obama, then the junior United States Senator from Illinois, defeated Republican John McCain, the senior U.S. Senator from Arizona. Obama received 365...

, Mays revealed himself to be a Republican
Republican Party (United States)
The Republican Party is one of the two major contemporary political parties in the United States, along with the Democratic Party. Founded by anti-slavery expansion activists in 1854, it is often called the GOP . The party's platform generally reflects American conservatism in the U.S...

.

Death

Mays was found unresponsive by his wife in his Tampa, Florida
Tampa, Florida
Tampa is a city in the U.S. state of Florida. It serves as the county seat for Hillsborough County. Tampa is located on the west coast of Florida. The population of Tampa in 2010 was 335,709....

, home on the morning of June 28, 2009. He was pronounced dead at 7:45 am, appearing to have died sometime overnight. The Associated Press
Associated Press
The Associated Press is an American news agency. The AP is a cooperative owned by its contributing newspapers, radio and television stations in the United States, which both contribute stories to the AP and use material written by its staff journalists...

 reported that there were no indications that the house had been broken into, and that police did not suspect foul play
Crime
Crime is the breach of rules or laws for which some governing authority can ultimately prescribe a conviction...

. Initially, there was wrong speculation that he had a head injury after he was struck on the head by luggage after an airline landing mishap where tires blew out.

After an initial autopsy
Autopsy
An autopsy—also known as a post-mortem examination, necropsy , autopsia cadaverum, or obduction—is a highly specialized surgical procedure that consists of a thorough examination of a corpse to determine the cause and manner of death and to evaluate any disease or injury that may be present...

 on Mays's body on June 29, Dr. Vernard Adams, the Hillsborough County, Florida
Hillsborough County, Florida
As of the census of 2000, there were 998,948 people, 391,357 households, and 255,164 families residing in the county. The population density was 951 people per square mile . There were 425,962 housing units at an average density of 405 per square mile...

 medical examiner
Coroner
A coroner is a government official who* Investigates human deaths* Determines cause of death* Issues death certificates* Maintains death records* Responds to deaths in mass disasters* Identifies unknown dead* Other functions depending on local laws...

, stated that Mays suffered from hypertensive heart disease
Hypertensive heart disease
Hypertensive heart disease is any of a number of complications of arterial hypertension that affects the heart.-Symptoms:* Fatigue* Cardiomegaly* Irregular pulse* Swelling of feet* Weight gain* Nausea* Shortness of breath...

 and that heart disease was the likely cause of his death. According to a toxicology report released August 7, 2009, heart disease was the "primary cause of death" and cocaine
Cocaine
Cocaine is a crystalline tropane alkaloid that is obtained from the leaves of the coca plant. The name comes from "coca" in addition to the alkaloid suffix -ine, forming cocaine. It is a stimulant of the central nervous system, an appetite suppressant, and a topical anesthetic...

 was listed as a "contributory cause of death." In response to the release of the toxicology report, the Mays family issued a press release stating, "We are extremely disappointed by the press release released by the Hillsborough County medical examiner's office. We believe it contains speculative conclusions that are frankly unnecessary and tend to obscure the conclusion that Billy suffered from chronic, untreated hypertension..." and said in the release that they were considering "an independent evaluation of the autopsy results".

The medical examiner "concluded that cocaine use caused or contributed to the development of his heart disease, and thereby contributed to his death," the office said in a press release. The office said Mays last used cocaine in the few days before his death but was not under the influence of the drug when he died. Hillsborough County spokeswoman Lori Hudson said nothing in the toxicology report indicated the frequency of Mays's cocaine use. Cocaine can raise the arterial blood pressure, directly cause thickening of the left wall of the ventricle and accelerate the formation of atherosclerosis in the coronary arteries, the release said. However, in October 2009, the results of a second medical examination, commissioned by Mays' family, concluded that "cocaine was not a significant contributing factor" to his death.

Longtime friend and colleague A.J. Khubani, founder and CEO of the "As Seen on TV" product company Telebrands, said Mays never exhibited any signs of drug use and was always prepared for his many commercial shoots. "I'm just shocked," Khubani said. "He was the model of a responsible citizen."

According to subsequent news reports the toxicology tests also showed levels of painkillers hydrocodone
Hydrocodone
Hydrocodone or dihydrocodeinone is a semi-synthetic opioid derived from either of two naturally occurring opiates: codeine and thebaine. It is an orally active narcotic analgesic and antitussive...

, oxycodone
Oxycodone
Oxycodone is an opioid analgesic medication synthesized from opium-derived thebaine. It was developed in 1916 in Germany, as one of several new semi-synthetic opioids in an attempt to improve on the existing opioids: morphine, diacetylmorphine , and codeine.Oxycodone oral medications are generally...

 and tramadol
Tramadol
Tramadol hydrochloride is a centrally acting synthetic opioid analgesic used in treating moderate pain. The drug has a wide range of applications, including treatment for restless legs syndrome and fibromyalgia...

, as well as anti-anxiety drugs alprazolam
Alprazolam
Alprazolam is a short-acting anxiolytic of the benzodiazepine class of psychoactive drugs. Alprazolam, like other benzodiazepines, binds to specific sites on the GABAA gamma-amino-butyric acid receptor...

 and diazepam
Diazepam
Diazepam , first marketed as Valium by Hoffmann-La Roche is a benzodiazepine drug. Diazepam is also marketed in Australia as Antenex. It is commonly used for treating anxiety, insomnia, seizures including status epilepticus, muscle spasms , restless legs syndrome, alcohol withdrawal,...

. Mays had suffered hip problems and was scheduled for hip replacement surgery the day after he was found dead.

Mays's funeral was held on July 3, 2009 in his hometown of McKees Rocks, Pennsylvania
McKees Rocks, Pennsylvania
McKees Rocks, also known as "The Rocks", is a borough in Allegheny County, Pennsylvania, along the south bank of the Ohio River. The borough population was 6,104 at the 2010 census.In the past, it was known for its extensive iron and steel interests...

. The pallbearer
Pallbearer
A pall-bearer is one of several funeral participants who helps carry the casket of a deceased person from a religious or memorial service or viewing either directly to a cemetery or mausoleum, or to and from the hearse which carries the coffin....

s for the funeral wore blue shirts and khaki pants at the funeral, much like Mays wore when he advertised his products. According to KDKA-TV
KDKA-TV
KDKA-TV, channel 2, is an owned and operated television station of the CBS Television Network, located in Pittsburgh, Pennsylvania, USA. KDKA-TV broadcasts from a transmitter located in the Perry North neighborhood of Pittsburgh, and its studios are located in downtown Pittsburgh at Gateway Center....

 in Pittsburgh, he was buried wearing a shirt with the OxiClean
OxiClean
-History:It was originally marketed through infomercials in the U.S. and Canada with Billy Mays, as a "miracle cleanser". Church and Dwight acquired the OxiClean brand through its acquisition of Orange Glo International in 2006. Endorsed by Mays until his death in 2009, the product is now seen...

 logo on it.

Fictional representation

In the South Park
South Park
South Park is an American animated television series created by Trey Parker and Matt Stone for the Comedy Central television network. Intended for mature audiences, the show has become famous for its crude language, surreal, satirical, and dark humor that lampoons a wide range of topics...

episode "Dead Celebrities
Dead Celebrities
"Dead Celebrities" is the eighth episode of the thirteenth season of the American animated television series South Park, and the 189th overall episode of the series. It originally aired on Comedy Central in the United States on October 7, 2009...

", Mays's ghost appears repeatedly to Ike Broflovski, trying to sell him products from the afterlife with his catchphrase "Hi, Billy Mays here with the...". Mays's son, Billy Mays III, a self-proclaimed South Park fan, said he loved "Dead Celebrities", and found its portrayal of his father to be both tasteful and respectful.

Notable products pitched

Product Description
Awesome Auger A gardening tool.
Big City Slider Station A mini-burger cooker.
The Ding King A dent repairing device.
DualSaw A circular saw with two blades.
ESPN360
ESPN360
ESPN3 is an online streaming service for WatchESPN to deliver both live streams and replays of global sports events to sports fans in North America, Australia, Brazil, Chile, Middle East, New Zealand, and Europe...

A broadband service.
EZ Crunch Bowl "A new way to eat breakfast cereal".
Flies Away A fly trap.
Gopher A tool for grabbing out-of-reach objects.
Grater Plater A ceramic plate with grater teeth.
Green Now! Lawn fertilizer in a can.
Grip Wrench A tool to help gripping.
Handy Switch A wireless electric switch.
Hercules Hook A hook for hanging objects on a wall.
iCan health insurance
ICan Benefit
iCan Benefit is an insurance agency that provides access to a wide range of health care plans and lifestyle benefits, some of them through association membership in a not-for-profit corporation called the Healthcare Cost Containment United Association . The company was represented by Billy Mays...

Health insurance.
Impact Gel A shoe insert.
iTie A necktie with a hidden pocket.
Jupiter Jack Cell-phone speaker system for the car
Kaboom! Tile and shower cleaner.
Mighty Mendit A bonding agent for mending cloth.
Mighty Putty
Epoxy putty
Epoxy putty is a room-temperature-hardening substance used as a space-filling adhesive. It is stored until use as two components of clay-like consistency. Kneading the two components into each other creates an exothermic chemical reaction that activates the substance for use by catalyzing an...

An epoxy putty adhesive.
Mighty Putty Steel A metal alloy adhesive putty.
Mighty Putty Wood A non-shrinking epoxy putty for wood.
Mighty Tape A self-fusing silicone rubber waterproof tape.
Orange Glo A wood cleaner.
OxiClean
OxiClean
-History:It was originally marketed through infomercials in the U.S. and Canada with Billy Mays, as a "miracle cleanser". Church and Dwight acquired the OxiClean brand through its acquisition of Orange Glo International in 2006. Endorsed by Mays until his death in 2009, the product is now seen...

A general purpose cleaner.
Quick Chop A chopping device.
Samurai Shark A knife sharpener.
Simoniz Fix-It A scratch remover.
Tool Band-it A magnetic armband for holding hand tools.
Turbo Tiger A vacuum cleaner.
Ultimate Chopper A kitchen tool.
Vidalia Slice Wizard A kitchen tool.
WashMatik A hose that could pump water from a bucket
without being hooked up to a faucet.
What Odor? An odor-removing fluid.
Zorbeez
Zorbeez
Zorbeez is a cloth which is claimed by manufacturer Vertical Branding to be capable of absorbing over 20 fluid oz. of liquid.However, it has often been tested with mixed results. In March of 2009, Popular Mechanics tested Zorbeez against competitor ShamWow, and Zorbeez was found to be inferior. ...

A chamois cloth.

External links

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