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Big Lie
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The Big Lie is a propaganda technique. It was defined by Adolf Hitler in his 1925 autobiography Mein Kampf as a lie so "colossal" that no one would believe that someone "could have the impudence to distort the truth so infamously".
source of Big Lie technique, from Chapter 10 of Mein Kampf:
The entirety of the chapter quoted above reveals that Hitler's intention in Mein Kampf was to accuse "the Jews" of what he claimed was their use of the Big Lie.

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The Big Lie is a propaganda technique. It was defined by Adolf Hitler in his 1925 autobiography Mein Kampf as a lie so "colossal" that no one would believe that someone "could have the impudence to distort the truth so infamously".
Use of the expression by Hitler
The source of Big Lie technique, from Chapter 10 of Mein Kampf:
The entirety of the chapter quoted above reveals that Hitler's intention in Mein Kampf was to accuse "the Jews" of what he claimed was their use of the Big Lie. Hannah Arendt, in Totalitarianism, as well as others, have extensively described the tendency of totalitarian regimes to attribute their own motives or planned actions to their enemies.
Use of the expression by Goebbels
Later, Joseph Goebbels put forth a slightly different theory which has come to be more commonly associated with the expression big lie.
Goebbels wrote the following paragraph in an article dated 12 January 1941, 16 years after Hitler's first use of the phrase big lie, entitled "Aus Churchills Lügenfabrik", translated "From Churchill's Lie Factory". It was published in Die Zeit ohne Beispiel.
That is of course rather painful for those involved. One should not as a rule reveal one's secrets, since one does not know if and when one may need them again. The essential English leadership secret does not depend on particular intelligence. Rather, it depends on a remarkably stupid thick-headedness. The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous.
Used in Hitler's psychological profile
The phrase was also used in a report prepared during the war by the United States Office of Strategic Services in describing Hitler's psychological profile:
His primary rules were: never allow the public to cool off; never admit a fault or wrong; never concede that there may be some good in your enemy; never leave room for alternatives; never accept blame; concentrate on one enemy at a time and blame him for everything that goes wrong; people will believe a big lie sooner than a little one; and if you repeat it frequently enough people will sooner or later believe it.
The Big Lie in popular culture George Orwell's novel Nineteen Eighty-Four refers to the Big Lie theory on several occasions. For example:
- “The key-word here is blackwhite. Like so many Newspeak words, this word has two mutually contradictory meanings. Applied to an opponent, it means the habit of impudently claiming that black is white, in contradiction of the plain facts”.
- “To tell deliberate lies while genuinely believing in them, to forget any fact that has become inconvenient, and then when it becomes necessary again, to draw it back from oblivion for just so long as it is needed...”.
The 1994 song "Living with the Big Lie" from Marillion's album "Brave" references the use of government and media-driven propaganda to disillusion the general population and to make them sympathetic to the government's ultimate goal.
Richard Belzer defines The Big Lie in his book UFOs, JFK, and Elvis: Conspiracies You Don't Have To Be Crazy To Believe as "If you tell a lie that's big enough, and you tell it often enough, people will believe you are telling the truth, even when what you are saying is total crap."
The plot of Watchmen applies the philosophy of Hitler's quote to the conspiracy in the story.
See also
General references
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