Big King

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Big King

The Big King sandwich is a hamburger

Hamburger

A hamburger consists of a cooked ground meat patty, usually beef, placed in a sliced bun or between pieces of bread or toast. Hamburgers are often served with various condiments, such as ketchup, mustard, mayonnaise, relish etc....
sold by the international fast-food restaurant chain Burger King

Burger King

Burger King , often abbreviated to BK, is a global chain store of hamburger fast food restaurants. Burger King is headquartered at 5505 Blue Lagoon Drive in unincorporated Miami-Dade County, Florida, Florida, United States....
. It is one of their products oriented to late teen to young adult males.

Variants

burger had a different look and composition from that of the Big Mac

Big Mac

The Big Mac is a hamburger sold by the international fast-food chain store McDonald's. It is one of the company's signature products, along with the Quarter Pounder....
: it had two beef patties, "King" sauce, lettuce, cheese, pickles and onions on a two-piece (instead of three) sesame seed bun.

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Encyclopedia

The Big King sandwich is a hamburger

Hamburger

Burger King

Product description

The Big King is a hamburger

Hamburger

Grilling

Grilling or broiling is a form of cooking that involves direct heat. Devices that grill are called grill . The definition varies widely by region and culture....
beef

Beef

Beef is the culinary name for meat from bovines, especially domestic cattle . Beef is one of the principal meats used in the cuisine of Australia, European cuisine and the Americas, and is also important in Africa, East Asia, and Southeast Asia....
patties, sesame seed bun

Bun

A bun is a small, usually sweet bread. Commonly they are hand-sized or smaller, domed in shape with a flat bottom. It can also mean a savory bread roll similar to a Bap or barmcake....
, King Sauce (a Thousand Island dressing

Thousand Island dressing

Thousand Island dressing is a salad dressing , commonly made of mayonnaise, ketchup, tobasco and finely chopped vegetables, most often Pickled cucumbers, onions, bell peppers, and green olives; chopped hard-boiled Egg is also common....
variant), iceberg lettuce, onions, pickles

Pickles

Pickles may refer to* A pickled cucumber, a food most commonly referred to as a pickle in the U.S. and Canada* A pickled onion, a food most commonly referred to as a pickle in the UK....
and two (2) slices of American cheese

American cheese

American cheese is a common processed cheese. It is orange, yellow, or white in color and mild in flavor, with a medium-firm consistency, and melts easily....
. The product has been discontinued in United States, but is available in other regions such as Norway

Norway

Norway , officially the Kingdom of Norway, is a constitutional monarchy in Northern Europe that occupies the western portion of the Scandinavian Peninsula....
, Sweden

Sweden

Sweden , officially the Kingdom of Sweden , is a Nordic countries on the Scandinavian Peninsula in Northern Europe. Sweden has land borders with Norway to the west and Finland to the northeast, and it is connected to Denmark by the ?resund Bridge in the south....
, Brazil

Brazil

Brazil , officially the Federative Republic of Brazil , is a country in South America. It is the List of countries and outlying territories by total area country by geographical area, occupying nearly half of South America, the List of countries by population country, and the fourth most populous democracy in the world....
, Spain

Spain

Spain or the Kingdom of Spain , is a country located in Southern Europe on the Iberian Peninsula.The Spanish constitution does not establish any official denomination of the country, even though Espa?a , Estado espa?ol and Naci?n espa?ola are used interchangeably....
, Germany

Germany

Germany , officially the Federal Republic of Germany , is a country in Central Europe. It is bordered to the north by the North Sea, Denmark, and the Baltic Sea; to the east by Poland and the Czech Republic; to the south by Austria and Switzerland; and to the west by France, Luxembourg, Belgium, and the Netherlands....
, Italy

Italy

Italy , officially the Italian Republic , is a country located on the Italian Peninsula in Southern Europe and on the two largest islands in the Mediterranean Sea, Sicily and Sardinia....
, Canada

Canada

Canada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean....
, Denmark

Denmark

Denmark is a Scandinavian country in northern Europe and the senior member of the Kingdom of Denmark. It is the southernmost of the Nordic countries....
, Saudi Arabia

Saudi Arabia

The Kingdom of Saudi Arabia, KSA , is an Arab country and the largest country of the Arabian Peninsula. It is bordered by Jordan on the northwest, Iraq on the north and northeast, Kuwait, Qatar, Bahrain, and the United Arab Emirates on the east, Oman on the southeast, and Yemen on the south....
, and Turkey

Turkey

Turkey , known officially as the Republic of Turkey , is a Eurasian country that stretches across the Anatolian peninsula in southwest Asia and Thrace in the Balkans region of Southern Europe....
.

Variants

The Big King (alias)
The Double Supreme (alias)
The King Supreme (alias)
The King Supreme Jr. (Single hamburger patty)
Hambúrger Supremo (Brazilian version of King Supreme Jr.)
The Big King XXL (a 1/2 pound Big King, with two Whopper
Whopper

The Whopper sandwich is the signature product sold by the international fast-food restaurant chain Burger King in the global market....
patties)

History

The burger had a different look and composition from that of the Big Mac

Big Mac

Frying

Frying is the cooking of food in oil or fat, a technique that originated in ancient Old_Kingdom around 2500BC. Chemically, oils and fats are the same, differing only in melting point, but the distinction is only made when needed....
, seasoned hamburger patties and the different formulation of the "King Sauce" vs. McDonald's "Special sauce", the sandwich had a similar, but not exact, taste and different caloric content.

The Big King was first created in 1998. During its initial launch period in 1996, it was called the Double Supreme Cheeseburger, but later was renamed as the Big King when it was relaunched a year later. In 2001, the company re-branded it to the current King Supreme name as part of a menu reorganization designed to better compete with a similar planned menu expansion at McDonald's early the next year. While the sandwich was discontinued in the United States in 2003, sales continued in Canada and parts of Europe. The sandwich was also modified in Canada and parts of South and Central America to include as single patty version and a larger version, called the King Supreme XXL, in Europe. The larger version drew the ire of the Spanish government because its overly large portion size, 1/2 pound (226.8g), and high levels of fat, calories and sodium.

Recently BK has begun to sell a new sandwich line called the BK Stacker

BK Stacker

The BK Stacker sandwiches are a family of hamburgers sold by the international fast-food restaurant chain Burger King. It is one of their late-teen?to?young-adult, male-oriented products....
, which has drawn some comparisons to the Big King. However, the sandwich does not contain vegetables and includes bacon

Bacon

Bacon is a cut of meat taken from the sides, belly, or back of a pig, then Curing , Smoking , or both. Meat from other animals, such as beef, Lamb and mutton, chicken, goat, or turkey , may also be cut, cured, or otherwise prepared to resemble bacon....
.

Advertising

The King Supreme debut with an advertising campaign created by the McCaffery Ratner Gottlieb & Lane agency which featured blues legend B.B. King. The ads pushed the companies lunch and dinner periods as the best time to have the sandwich and had King doing a voice over in which he alternately talked or sang about the sandwiches.

The company's online advertising program in Spain states that the BK XXL

BK XXL

The BK XXL line of sandwiches is a family of larger, 1/2 pound double cheeseburgers sold by the international fast-food restaurant chain Burger King in the European and Middle Eastern markets....
line as being made "with two enormous portions of flame-broiled meat that will give you all the energy you need to take the world by storm." This claim combinded with the television advertising were the prime motivators behind the Spanish government's concerns with the XXL sandwich line. The government claimed that campaign violated an agreement with the government to comply with an initiative on curbing obesity by promoting such a large and unhealthy sandwich. In response to the government's claims, Burger King replied in a statement: "In this campaign, we are simply promoting a line of burgers that has formed part of our menu in recent years. Our philosophy can be summed up with the motto 'As you like it,' in which our customers' taste trumps all." The company went on to say the it offers other healthier items such as salads and that customers are free to choose their own foods and modify them as they desire.

Naming and trademarks

The name Big King is a common law mark of Burger King Holdings and is displayed with the raised "TM" (™) symbol in the US

United States trademark law

Trademarks were traditionally protected in the United States only under State common law, growing out of the tort of unfair competition. As early as 1791, Thomas Jefferson proposed that the marks of sailcloth makers could be protected under the Commerce Clause, but it was not until 1870 that United States Congress first attempted to establish a fed...
and Canada

Canadian trademark law

Canadian trade-mark law provides protection to marks statutorily under the Canadian Trade-mark Act and also at common law. Trade-mark law provides protection for distinctive marks, certification marks, distinguishing guises, and proposed marks against those who appropriate the goodwill of the mark or create confusion between different vendors...
. In Brazil it is a registered trademark of Burger King Corporation and is displayed with the ® symbol. Burger King currently does not have any trademarks on the Big King line of sandwiches in Europe

European trade mark law

European trade mark law is governed by national law in the countries which make up Europe, together with European Law within those European countries which are also EU member states....
.

Big King

Product description

Variants

History

Advertising

Naming and trademarks

See also