Baseline (magazine)
Encyclopedia
Baseline magazine is a magazine devoted to typography
, book arts and graphic design
.
Before issue 19, publishers, editors, magazine dimensions and quality varied as the magazine evolved from a small format booklet that first appeared in 1979. Early editors included Mike Daines (Baselines 1–3), Tony Bisley (Baseline 4), Geoffrey Lawrence (Baseline 5) and Erik Spiekermann
(Baselines 6, 7). The first full-color Baseline appeared as issue 8. Baseline 10 expanded the dimensions of the magazine from 8¼ x 11¾ to 10½ x 14¼. Baseline assumed its current size of 9¾ x 13¾ with Baseline 14.
The first four issues of Baseline were published by TSI (Typographic Systems International Ltd.) a member of the Letraset Group of Companies. Following TSI, issues 5–18 had been published by Letraset
, a graphics product company, but as the magazine flourished Letraset faced difficult times. Mike Daines, Jenny Daines and Hans Dieter Reichert, Veronika Reichert formed Bradbourne Publishing Ltd. and bought the magazine from Letraset in 1994. The magazine varies in frequency but is typically published three times a year.
Further information on Hans Dieter Reichert, Graphic Designer and Art Director of Baseline see HDR Visual Communication. http://www.hdr-online.com
For a list of Baseline magazine issues along with content, see List of Baseline magazine issues.
Typography
Typography is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading , adjusting the spaces between groups of letters and adjusting the space between pairs of letters...
, book arts and graphic design
Graphic design
Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form – undertaken in order to convey a specific message to a targeted audience...
.
History
Since Baseline 19, which appeared in 1995, Baseline has been published by Bradbourne Publishing, co-edited by Mike Daines and Hans Dieter Reichert and art-directed by HDR Visual Communication.http://www.hdr-online.com It is characterized by its large format, sumptuous art and double cover. It has won several major international design awards in the USA, Europe and Japan. The magazine is featured in several academic publications (i.e. Philip Megg's History of Graphic design and Idea magazine).Before issue 19, publishers, editors, magazine dimensions and quality varied as the magazine evolved from a small format booklet that first appeared in 1979. Early editors included Mike Daines (Baselines 1–3), Tony Bisley (Baseline 4), Geoffrey Lawrence (Baseline 5) and Erik Spiekermann
Erik Spiekermann
Erik Spiekermann is a German typographer and designer. He is a professor at the University of the Arts Bremen....
(Baselines 6, 7). The first full-color Baseline appeared as issue 8. Baseline 10 expanded the dimensions of the magazine from 8¼ x 11¾ to 10½ x 14¼. Baseline assumed its current size of 9¾ x 13¾ with Baseline 14.
The first four issues of Baseline were published by TSI (Typographic Systems International Ltd.) a member of the Letraset Group of Companies. Following TSI, issues 5–18 had been published by Letraset
Letraset
Letraset is a company based in the Kingsnorth Industrial Estate in Ashford, Kent, UK.It is known mainly for manufacturing sheets of artwork elements which can be transferred to artwork being prepared. The name Letraset was often used to refer generically to sheets of dry transferrable lettering of...
, a graphics product company, but as the magazine flourished Letraset faced difficult times. Mike Daines, Jenny Daines and Hans Dieter Reichert, Veronika Reichert formed Bradbourne Publishing Ltd. and bought the magazine from Letraset in 1994. The magazine varies in frequency but is typically published three times a year.
Recent management changes
In January 2007, Mike Daines resigned as Co-Editor of Baseline. Following his departure he and his wife also resigned as Co-Directors of Bradbourne Publishing Ltd. As from Baseline 51, 2007, Hans Dieter Reichert (AGI, FISTD, RSA) is Editor in Chief and Art Director of the magazine. He and his wife, Veronika Reichert, are Co-Directors in Bradbourne Publishing Ltd. and heading the company which publishes and distributes the magazine and other Baseline related art products.Further information
Further information about the magazine and related Baseline products can be found on Baseline's website. http://www.baselinemagazine.com/Further information on Hans Dieter Reichert, Graphic Designer and Art Director of Baseline see HDR Visual Communication. http://www.hdr-online.com
For a list of Baseline magazine issues along with content, see List of Baseline magazine issues.
See also
- List of Baseline magazine issues
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- Graphis Inc.
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- Visible LanguageVisible LanguageVisible Language is an American journal presenting research and experimentation on the properties of writing systems, particularly typography...