Badacsonytomaj
Encyclopedia
Badacsonytomaj, with 2,300 inhabitants, is located at the eastern foot of the vulcanic Badacsony
hill along the Lake Balaton
in Hungary
.
The greatest sight in the village is that of the hill itself, with its spectacular 60-70m high basalt
organs. The region around the town is well-known for its high quality Hungarian wines.
The town's name was recently used in a viral promotion by Sony
to promote a new feature in their Playstation 3 Home Service
. The viral campaign consisted of billboard
s being placed around Europe
with various letters on them. Players had to piece together the letters and use the resulting word as a code.
Badacsony
Badacsony is the name of a region on the north shore of Lake Balaton in western Hungary, and a town in that region. The entire area is recognized for its wine, with vineyards dating back to Roman times....
hill along the Lake Balaton
Lake Balaton
Lake Balaton is a freshwater lake in the Transdanubian region of Hungary. It is the largest lake in Central Europe, and one of its foremost tourist destinations. As Hungary is landlocked , Lake Balaton is often affectionately called the "Hungarian Sea"...
in Hungary
Hungary
Hungary , officially the Republic of Hungary , is a landlocked country in Central Europe. It is situated in the Carpathian Basin and is bordered by Slovakia to the north, Ukraine and Romania to the east, Serbia and Croatia to the south, Slovenia to the southwest and Austria to the west. The...
.
The greatest sight in the village is that of the hill itself, with its spectacular 60-70m high basalt
Basalt
Basalt is a common extrusive volcanic rock. It is usually grey to black and fine-grained due to rapid cooling of lava at the surface of a planet. It may be porphyritic containing larger crystals in a fine matrix, or vesicular, or frothy scoria. Unweathered basalt is black or grey...
organs. The region around the town is well-known for its high quality Hungarian wines.
The town's name was recently used in a viral promotion by Sony
Sony
, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....
to promote a new feature in their Playstation 3 Home Service
PlayStation Home
PlayStation Home is a virtual 3D social gaming network developed by Sony Computer Entertainment's London Studio for the PlayStation 3 on the PlayStation Network . It is available directly from the PlayStation 3 XrossMediaBar under PlayStation Network. Membership is free, and only requires a PSN...
. The viral campaign consisted of billboard
Billboard
Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...
s being placed around Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
with various letters on them. Players had to piece together the letters and use the resulting word as a code.