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Baby On Board

 

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Baby On Board


 
 

Baby On Board refers to a five-inch sign intended to be placed in the back window of an automobileAutomobile

An automobile is a wheeled passenger vehicle that carries its own motor....
 to deter tailgatingTailgating Summary

Tailgating is the practice of driving closely behind another vehicle on a roadway....
. First marketed in September 1984 by Safety 1st Corporation, the sign became a ubiquitous fadFAD

In biochemistry, flavin adenine dinucleotide is the precursor molecule to FADH2....
, flourishing in 1985. Its use in the USUnited States

The United States of America, also known as the United States, the U.S., the U.S.A., and America, is...
 rapidly declined by 1986 as parody imitations with lines like "Baby I'm Bored", "Pit Bull on Board", and "Mother-In-Law in Trunk" became popular, although its popularity continues in the United KingdomUnited Kingdom

The United Kingdom of Great Britain and Northern Ireland is a country and sovereign state that lies off the northwest coast...
 (along with other versions such as "Princess on Board" and "Little Person on Board") and in JapanJapan

is an island country in East Asia. Located in the Pacific Ocean, it lies to the east of China, Korea, and Russia, stretching from...
 (usually saying Baby In Car) well into the 21st century, with the sign written in either English or Japanese script. The parent company diversified into infant and child care products.

Nevertheless, the signs have entered the American lexicon. In 1993, The SimpsonsThe Simpsons Overview

The Simpsons is an Emmy and Peabody-winning American animated sitcom created by Matt Groening for the Fox Network, becom...
episode "Homer's Barbershop QuartetHomer's Barbershop Quartet

"Homer's Barbershop Quartet" is the first episode of The Simpsons fifth season....
" featured a barbershop quartet tune called "Baby On Board". The song crooned about how "each trip's a trip to paradise, with my baby on board", thanks to "the sign in my car's windowpane".

An urban legendUrban legend Overview

Urban legends are a kind of folklore consisting of stories often thought to be factual by those circulating them ....
 claims that the death of a baby led to the creation of the signs. According to snopes.com, there is no truth to this claim. The founder of Safety 1st, Michael Lerner, claimed to have heard about similar signs in EuropeFacts About Europe

Europe is one of the seven traditional continents of the Earth....
, when in fact, he entered into a partnership with Patricia and Helen Bradley of Medford, MassachusettsMedford, Massachusetts

* Gravity Research Foundation monument at Tufts University...
, to market the signs. The Bradleys had been trying to market the signs since Patricia brought them back from GermanyGermany

Germany , officially the Federal Republic of Germany , is a country in central Europe....
, where her husband was stationed. Lerner eventually bought PHOB, the company set up by the Bradleys, (for approximately US$150,000) and changed the name to Safety 1st.

Comedian George CarlinGeorge Carlin

George Denis Carlin is a Grammy-winning American stand-up comedian, actor, and author....
 considers Baby On Board to be "the three most puke-inducing words that man has yet come up with".