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BROCCOLI

BROCCOLI

Overview
is a Japanese media company that publishes manga
Manga
Manga consist of comics and print cartoons , in the Japanese language and conforming to the style developed in Japan in the late 20th century...

, anime
Anime
is animation originating in Japan. The world outside Japan regards anime as "Japanese animation". Anime originated about 1917.Anime, like manga , has a large audience in Japan and high recognition throughout the world...

, and video games through its various subsidiaries. Broccoli is the parent company of Broccoli Music Publishing, Broccoli International USA, and Anime Gamers USA Inc. Broccoli also published manga
Manga
Manga consist of comics and print cartoons , in the Japanese language and conforming to the style developed in Japan in the late 20th century...

 under Broccoli Books.
Broccoli is well-known for the Di Gi Charat
Di Gi Charat
is a Japanese anime and manga series created by Koge-Donbo. The series follows a catgirl named Di Gi Charat who was adopted as the mascot of Broccoli's retail chain store, Gamers. The original anime series and its original video animations are set in a Gamers store. There are twenty stores...

 fanchise and series.

Satsuki Yamashita, the editor of Broccoli Books, explained that the company derived its president's desire to create a memorable name similar to the memorability of Apple Inc. While trying to imagine of another fruit or vegetable, he arrived at broccoli
Broccoli
Broccoli is a plant of the cabbage family Brassicaceae .It is classified as a cultivar group of the species Brassica oleracea...

.
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Encyclopedia
is a Japanese media company that publishes manga
Manga
Manga consist of comics and print cartoons , in the Japanese language and conforming to the style developed in Japan in the late 20th century...

, anime
Anime
is animation originating in Japan. The world outside Japan regards anime as "Japanese animation". Anime originated about 1917.Anime, like manga , has a large audience in Japan and high recognition throughout the world...

, and video games through its various subsidiaries. Broccoli is the parent company of Broccoli Music Publishing, Broccoli International USA, and Anime Gamers USA Inc. Broccoli also published manga
Manga
Manga consist of comics and print cartoons , in the Japanese language and conforming to the style developed in Japan in the late 20th century...

 under Broccoli Books.
Broccoli is well-known for the Di Gi Charat
Di Gi Charat
is a Japanese anime and manga series created by Koge-Donbo. The series follows a catgirl named Di Gi Charat who was adopted as the mascot of Broccoli's retail chain store, Gamers. The original anime series and its original video animations are set in a Gamers store. There are twenty stores...

 fanchise and series.

History


Satsuki Yamashita, the editor of Broccoli Books, explained that the company derived its president's desire to create a memorable name similar to the memorability of Apple Inc. While trying to imagine of another fruit or vegetable, he arrived at broccoli
Broccoli
Broccoli is a plant of the cabbage family Brassicaceae .It is classified as a cultivar group of the species Brassica oleracea...

. Incidentally, this coincidentally has the same name in every language.

On January 23, 2008, Broccoli announced it would be collaborating with rival Animate
Animate
is the retailing arm of MOVIC and is the largest retailer of anime, games, and manga in Japan. The first and headquarters store of Animate opened in 1983 and is located in Ikebukuro, a district in Tokyo, Japan. Currently, there are 38 Animate stores in Japan, and one in Taipei, Taiwan...

 to form a new company called "AniBro". Broccoli holds 30% ownership of the company, which is managed by the CEO of Animate.

Gamers


Broccoli owns a chain of retail stores, Gamers, which are used for distributing anime, manga, anime music CDs, figurine
Figurine
A figurine is a statuette that represents a human, deity, or animal. Figurines may be realistic or iconic, depending on the skill and intention of the creator. The earliest were made of stone or clay...

s, snacks, stationery
Stationery
Stationery has historically meant a wide gamut of materials: paper and office supplies, writing implements, greeting cards, glue, pencil case etc.-History of stationery:...

, apparel, poster
Poster
A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly textual. Posters are designed to be both eye-catching and convey information...

s, calendar
Calendar
A calendar is a system of organizing days for social, religious, commercial, or administrative purposes. This is done by giving names to periods of time, typically days, weeks, months, and years. The name given to each day is known as a date. Periods in a calendar are usually, though not...

s, trading cards and accessories such as cell phone strap
Phone strap
A phone strap, cell phone strap, or mobile phone strap, was originally a string or loop to help the user hold their cell phone, which was invented and became popular in Japan which is called a in Japanese...

s and keychain
Keychain
A keychain or key chain is a small chain, usually made from metal or plastic, that connects a small item to a keyring. The length of a keychain allows an item to be used more easily than if connected directly to a keyring...

s. Headquartered at the Akihabara
Akihabara
, also known as , is an area of Tokyo, Japan. It is located less than five minutes by rail from Tokyo Station. Its name is frequently shortened to Akiba in Japan...

, Japan location, the stores has locations throughout Japan. The first Gamers opened in Ikebukuro
Ikebukuro
, a part of Toshima ward, is a large commercial and entertainment district of Tokyo, Japan. It is the location of the Toshima ward offices, Ikebukuro station and several extremely large department stores....

, a district of Tokyo, Japan, but closed its doors on January 15, 2006. Broccoli opened a store in Los Angeles, California
California
California is the most populous state in the United States, and the third largest by area. California is the second most populous sub-national entity in the Americas, behind only São Paulo, Brazil...

, Anime Gamers USA, that also acted as the main distributor of Broccoli Book's releases in the United States. On November 20, 2008, Broccoli announced that they would be withdrawing from the US market and closed down shop, shortly afterward.

Broccoli Books


Broccoli Books was a subsidiary
Subsidiary
A subsidiary, in business matters, is an entity that is controlled by a separate entity. The controlled entity is called a company, corporation, or limited liability company and in some cases can be a government or state-owned enterprise, and the controlling entity is called its parent...

 that published manga
Manga
Manga consist of comics and print cartoons , in the Japanese language and conforming to the style developed in Japan in the late 20th century...

 in North America. It had a boys love imprint, Boysenberry Books, that launched in 2007. It ceased operations in December 2008 and all the titles reverted back to the Japanese holders.

Synch-Point


The Synch-Point division produces English-language versions of anime
Anime
is animation originating in Japan. The world outside Japan regards anime as "Japanese animation". Anime originated about 1917.Anime, like manga , has a large audience in Japan and high recognition throughout the world...

 and manga
Manga
Manga consist of comics and print cartoons , in the Japanese language and conforming to the style developed in Japan in the late 20th century...

for North American distribution. As of March 2005, this company, its productions, and acquisitions appeared to be on an indefinite hiatus.