AutoLatina was the name of a
joint ventureA joint venture is an entity formed between two or more parties to undertake economic activity together. The parties agree to create a new entity by both contributing equity, and they then share in the revenues, expenses, and control of the enterprise...
between
Volkswagen GroupVolkswagen Group is a German automobile manufacturing group, currently the third largest automobile maker in the world, and the largest in Europe...
subsidiary
Volkswagen do BrasilVolkswagen do Brasil Ltda. is a subsidiary arm of Volkswagen Group, established in 1953.-Brazilian developed Volkswagens:Many of its models were designed especially for Brazil:*Brasilia*SP1 & SP2*1500/Variant/Variant II*Karmann Ghia TC...
and
Ford Motor CompanyThe Ford Motor Company is an American multinational corporation based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford, Lincoln, and Mercury brands, Ford also owns Volvo Cars of Sweden, and a small stake...
subsidiary
Ford do BrasilFord do Brasil is a subsidiary of American automaker Ford Motor Company, founded on April 24, 1919. The operation started out importing the Ford Model T cars and the Ford Model TT trucks in kit form from the US for assembly in Brazil...
in
South AmericaSouth America is the southern continent of the Americas, situated entirely in the Western Hemisphere and mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere...
.
Four divisions -
Ford of ArgentinaFord Motor Argentina is a subsidiary of Ford Motor Company and was founded in Buenos Aires in 1913.Its first products were Model Ts assembled from Complete Knock Down kits provided by Ford Motor Company in 1917...
, Ford do Brasil (Ford of Brasil), Volkswagen Argentina, and Volkswagen do Brasil - formed AutoLatina in 1987.
Volkswagen had 51% of the company and Ford 49%; Volkswagen managed the Car Division, and Ford the Truck Division.
This resulted in the two companies sharing
badge engineeredBadge engineering is a term that describes the rebadging of one product as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand , it is often more cost-effective to rebadge a single product multiple times.The term derives from the trademark...
models.
AutoLatina was the name of a
joint ventureA joint venture is an entity formed between two or more parties to undertake economic activity together. The parties agree to create a new entity by both contributing equity, and they then share in the revenues, expenses, and control of the enterprise...
between
Volkswagen GroupVolkswagen Group is a German automobile manufacturing group, currently the third largest automobile maker in the world, and the largest in Europe...
subsidiary
Volkswagen do BrasilVolkswagen do Brasil Ltda. is a subsidiary arm of Volkswagen Group, established in 1953.-Brazilian developed Volkswagens:Many of its models were designed especially for Brazil:*Brasilia*SP1 & SP2*1500/Variant/Variant II*Karmann Ghia TC...
and
Ford Motor CompanyThe Ford Motor Company is an American multinational corporation based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford, Lincoln, and Mercury brands, Ford also owns Volvo Cars of Sweden, and a small stake...
subsidiary
Ford do BrasilFord do Brasil is a subsidiary of American automaker Ford Motor Company, founded on April 24, 1919. The operation started out importing the Ford Model T cars and the Ford Model TT trucks in kit form from the US for assembly in Brazil...
in
South AmericaSouth America is the southern continent of the Americas, situated entirely in the Western Hemisphere and mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere...
.
Four divisions -
Ford of ArgentinaFord Motor Argentina is a subsidiary of Ford Motor Company and was founded in Buenos Aires in 1913.Its first products were Model Ts assembled from Complete Knock Down kits provided by Ford Motor Company in 1917...
, Ford do Brasil (Ford of Brasil), Volkswagen Argentina, and Volkswagen do Brasil - formed AutoLatina in 1987.
Volkswagen had 51% of the company and Ford 49%; Volkswagen managed the Car Division, and Ford the Truck Division.
This resulted in the two companies sharing
badge engineeredBadge engineering is a term that describes the rebadging of one product as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand , it is often more cost-effective to rebadge a single product multiple times.The term derives from the trademark...
models. These included:
- Ford Verona
The Ford Verona was a car sold in Brazil in the 1990s. It was a locally designed two-door saloon version of the European Ford Orion Mk 1, intended to cater to Brazilian demand for two-door sedans...
/ Volkswagen ApolloThe Volkswagen Apollo is an automobile which was sold in Brazil between 1990 and 1992, when Volkswagen Group and Ford Motor Company shared models in South America in a joint venture known as AutoLatina....
- Ford Escort
Over the years, the name 'Ford Escort' has been used for several models.For more information, see:* Ford Escort Estate Car* Ford Escort * Ford Escort...
/ Volkswagen PointerThe Volkswagen Pointer was a small family car sold by Volkswagen do Brasil in South America from 1994 to 1997. The Pointer was available as a five-door hatchback, and the two-door saloon/sedan version, called the Volkswagen Logus, was sold from 1993 till 1996.It was based on the European version...
- Ford Orion
The Ford Orion is a saloon car built by the automaker Ford for the European market from 22 July 1983 until 19 September 1993. A total of 534,239 Orions were sold throughout the car's 10-year life....
/ Volkswagen Logus
- Volkswagen Santana / Ford Galaxy/Versailles
The Ford Versailles is an automobile. Two different vehicles have been sold as the Ford Versailles:* 1954-1957 in France* 1992-1996 in Brazil-France:...
- Volkswagen Quantum / Ford Royale
The Ford Royale is a model of car, manufactured by Ford. It is a 2/4 door wagon. It is a rebadged Volkswagen Quantum, though it was available in 2 door form, while the Quantum was only available as a 3-door hatchback. It was one of the ventures of Autolatina by Ford and VW in the early 1990s....
The AutoLatina venture was dissolved in 1995, with the respective companies resuming their activities separately.
Truck Division
Volkswagen Commercial VehiclesVolkswagen Commercial Vehicles , or Volkswagen Nutzfahrzeuge , is a German manufacturer of commercial vehicles. Originally part of the Volkswagen Passenger Cars company, it is now a separate brand, and marque of the Volkswagen Group.In 1995, Dr Bernd Wiedemann, former Chairman of the management...
and Ford Trucks were built alongside each other in
IpirangaIpiranga is a historical borough located in the state of São Paulo, Brazil, composed by the districts of Ipiranga, Cursino and Sacomã. The name Ipiranga comes from the river of the same name located in the region, which means "red river" in Tupí-Guaraní...
complex, both shared parts and platforms.
The Truck Division also exported to
United StatesThe United States of America is a federal constitutional republic comprising fifty states and a federal district...
rebadged trucks to the
PACCARPaccar Inc is the third largest manufacturer of heavy-duty trucks in the world , and has substantial manufacture in light and medium vehicles through its various subsidiaries.-History:...
Group, which were sold under the
KenworthKenworth is a manufacturer of medium and heavy-duty Class 8 trucks based in Kirkland, Washington, United States, a suburb in Seattle. It is a subsidiary of PACCAR, and is also a former manufacturer of transit buses and school buses.-History:...
and
PeterbiltPeterbilt Motors Company is a manufacturer of medium- and heavy-duty Class 5 through Class 8 trucks headquartered in Denton, Texas. The company is a subsidiary of PACCAR....
labels.
External links