August Scherl
Encyclopedia
August Scherl, a German
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

 newspaper
Newspaper
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...

 magnate
Magnate
Magnate, from the Late Latin magnas, a great man, itself from Latin magnus 'great', designates a noble or other man in a high social position, by birth, wealth or other qualities...

, was born on 24 July 1849 in Düsseldorf
Düsseldorf
Düsseldorf is the capital city of the German state of North Rhine-Westphalia and centre of the Rhine-Ruhr metropolitan region.Düsseldorf is an important international business and financial centre and renowned for its fashion and trade fairs. Located centrally within the European Megalopolis, the...

, and died on 18 April 1921 in Berlin
Berlin
Berlin is the capital city of Germany and is one of the 16 states of Germany. With a population of 3.45 million people, Berlin is Germany's largest city. It is the second most populous city proper and the seventh most populous urban area in the European Union...

.

August Hugo Friedrich Scherl founded a newspaper and publishing concern on 1 October 1883, which from 1900 carried the name August Scherl Verlag.

He was editor of the Berlin Local Advertiser (Berliner Lokal-Anzeiger) since 3rd November 1883, and his publishing house started the weekly magazine 'Die Woche' (The Week) in 1899. His newspapers had the largest circulation of any in Germany at the time.

Scherl was also active with theatre projects, with lottery systems and a Gyro Monorail
Gyro Monorail
The gyro monorail, gyroscopic monorail, gyro-stabilized monorail, or gyrocar are terms for a single rail land vehicle that uses the gyroscopic action of a spinning wheel, to overcome the inherent instability of balancing on top of a single rail....

. These costly projects were not commercially successful, so he sold his interests in the German Publishers Association (Deutscher Verlagsverein) and left it in 1914. His nation-wide newspaper empire was taken over by Alfred Hugenberg
Alfred Hugenberg
Alfred Ernst Christian Alexander Hugenberg was an influential German businessman and politician. Hugenberg, a leading figure within nationalist politics in Germany for the first few decades of the twentieth century, became the country's leading media proprietor within the inter-war period...

 in 1916, and later by Max Amann
Max Amann
Max Aman was a German Nazi official with the honorary rank of SS-Obergruppenführer, politician and journalist.-Biography:Amann was born in Munich on November 24, 1891...

 (Franz-Eher-Verlag).

When young Scherl lived with his parents in Naunynstrasse, in later life he remained in the central district of Berlin and he is buried at the Luisenstadt cemetery. He had a villa constructed in Dahlem in secret, in order to surprise his wife. When she made a derogatory comment about the building, when driving past it, Scherl had the house demolished, without informing his wife. The secret of his success was his readiness to take risks, understanding of economics, foresight, innovation and unwillingness to take anything on trust.

The Generalanzeiger-Presse (General Advertiser Press) in Germany was founded by Scherl.
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