Audience response
Encyclopedia

Audience response is a type of interaction associated with the use of audience response systems, to create interactivity between a presenter and his/her audience
Audience
An audience is a group of people who participate in a show or encounter a work of art, literature , theatre, music or academics in any medium...

. Systems for co-located audiences combine wireless
Wireless
Wireless telecommunications is the transfer of information between two or more points that are not physically connected. Distances can be short, such as a few meters for television remote control, or as far as thousands or even millions of kilometers for deep-space radio communications...

 hardware with presentation software, and systems for remote audiences may use telephones or web polls for audiences watching through television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 or the Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

. In educational settings, such systems are often called "student response systems" or "personal response systems." The hand-held remote control
Remote control
A remote control is a component of an electronics device, most commonly a television set, used for operating the television device wirelessly from a short line-of-sight distance.The remote control is usually contracted to remote...

 that students use to convey their responses to questions is often called a "clicker."

The audience response process for co-located audiences

The presenter uses a computer
Computer
A computer is a programmable machine designed to sequentially and automatically carry out a sequence of arithmetic or logical operations. The particular sequence of operations can be changed readily, allowing the computer to solve more than one kind of problem...

 and a video projector
Video projector
A video projector is an image projector that receives a video signal and projects the corresponding image on a projection screen using a lens system. All video projectors use a very bright light to project the image, and most modern ones can correct any curves, blurriness, and other...

 to project a presentation for the audience to see. In the most common use of such audience response systems, presentation slides built with the audience response software display questions with several possible answers, more commonly referred to as multiple choice
Multiple choice
Multiple choice is a form of assessment in which respondents are asked to select the best possible answer out of the choices from a list. The multiple choice format is most frequently used in educational testing, in market research, and in elections-- when a person chooses between multiple...

 questions. The audience participates by selecting the answer they believe to be correct and pushing the corresponding key on their individual wireless
Wireless
Wireless telecommunications is the transfer of information between two or more points that are not physically connected. Distances can be short, such as a few meters for television remote control, or as far as thousands or even millions of kilometers for deep-space radio communications...

 keypad. Their answer is then sent to a base station – or receiver – that is also attached to the presenter's computer. The audience response software collects the results, and the aggregate data
Data
The term data refers to qualitative or quantitative attributes of a variable or set of variables. Data are typically the results of measurements and can be the basis of graphs, images, or observations of a set of variables. Data are often viewed as the lowest level of abstraction from which...

 is graphically displayed within the presentation for all to see. Some clickers also have additional keys, allowing the presenter to ask (and audience members to answer) True/False questions or even questions calling for particular numerical answers.

Depending on the presenter's requirements, the data can either be collected anonymously (e.g., in the case of voting) or it can be traced to individual participants in circumstances where tracking is required (e.g., classroom quizzes, homework, or questions that ultimately count towards a student's course grade). Incoming data may also be stored in a database
Database
A database is an organized collection of data for one or more purposes, usually in digital form. The data are typically organized to model relevant aspects of reality , in a way that supports processes requiring this information...

 that resides on the host computer, and data reports can be created after the presentation for further analysis.

The benefits of audience response

There are many reasons for the use of audience response systems (ARS). The tendency to answer based on crowd psychology
Crowd psychology
Crowd psychology is a branch of social psychology. Ordinary people can typically gain direct power by acting collectively. Historically, because large groups of people have been able to bring about dramatic and sudden social change in a manner that bypasses established due process, they have also...

 is reduced because, unlike hand raising, it is difficult to see which selection others are making. The ARS also allows for faster tabulation of answers for large groups than manual methods. Additionally, many college professors use ARS systems to take attendance or grade answers in large lecture halls, which would be highly time-consuming without the system.

Audience response offers many potential benefits to those who use it in group settings.
  • Improve attentiveness: In a study done at four University of Wisconsin campuses (University of Wisconsin–Milwaukee, University of Wisconsin–Eau Claire, University of Wisconsin–Oshkosh, and University of Wisconsin–Whitewater), faculty members and students in courses using clickers were given a survey that assessed their attitudes about clicker use in Fall 2005 and its effect on teaching and learning. Of the 27 faculty members who responded to the survey, 94 percent either agreed or strongly agreed with the claim "Clickers increased student engagement in the classroom," with the remaining six percent responding that they were neutral about that claim. (None of the faculty respondents disagreed or strongly disagreed with the claim.) Similarly, 69 percent of the 2,684 student respondents agreed or strongly agreed with the claim "Clickers led me to become engaged in class," with only 13 percent disagreeing or strongly disagreeing with that claim.

  • Increase knowledge retention: In the same University of Wisconsin study, 74 percent of the faculty respondents agreed or strongly agreed with the claim "Clickers have been beneficial to my students' learning," with the remaining 26 percent choosing a "neutral" response. (No faculty respondent disagreed or strongly disagreed with the claim.) Similarly, 53 percent of the student respondents agreed or strongly agreed with the claim "Clickers have been beneficial to my learning," with only 19 percent disagreeing or strongly disagreeing with that claim. In a different but related study, Catherine Crouch and Eric Mazur more directly measured the results of Peer Instruction and "ConcepTests" on student learning and retention of information at the end of a semester. Faculty members using this "Peer Instruction" pedagogical technique present information to students, then ask the students a question that tests their understanding of a key concept. Students indicate their answer to the instructor using an audience response system, and then they discuss with their fellow students why they chose a particular answer, trying to explain to one another their underlying thinking. The instructor then asks the question again to see the new student results. The study authors used scanned forms and hand-raising for audience response in the initial year of the study, and then they switched to a computer-based audience response system in the following years. The "clicker" use was only part of a multi-pronged attempt to introduce peer instruction, but overall they found that "the students taught with P[eer] I[instruction] (Spring 2000, N = 155) significantly outperformed the students taught traditionally (Spring 1999, N = 178)" on two standard tests – the "Force Concept Inventory and the Mechanics Baseline Test" – and on traditional course exams as well. A Johns Hopkins study on the use of audience response systems in Continuing Medical Education (CME) for physicians and other health personnel found no significant difference in knowledge scores between ARS and non-ARS participants in a clinical round table trial involving 42 programs across the United States.

  • Poll anonymously: Unlike a show of hands or a raising of cards with letters on them, sending responses by hand-held remotes is much more anonymous. Except perhaps for a student (our audience member) who watches what the person next to him/her submits, the other students (or audience members) can't really see what response his/her fellow audience members are giving, and the software that summarizes the results aggregates the responses, listing what percent of respondents chose a particular answer, but not what individual respondents said. With some audience response systems, the software allows you to ask questions in truly anonymous mode, so that the database (or "gradebook") is not even associating answers with individual respondents.

  • Track individual responses: The "clickers" that audience members use to send their responses to the receiver (and thus to the presenter's computer) are often registered to a particular user, with some kind of identifying number. When a user sends his/her response, the information is stored in a database
    Database
    A database is an organized collection of data for one or more purposes, usually in digital form. The data are typically organized to model relevant aspects of reality , in a way that supports processes requiring this information...

     (sometimes called the "Gradebook" in academic models of audience response systems) associated with each particular number, and presenters have access to that information after the end of the interactive session. Audience response systems can often be linked to a Learning management system
    Learning management system
    A learning management system is a software application for the administration, documentation, tracking, and reporting of training programs, classroom and online events, e-learning programs, and training content...

    , which increases the ability to keep track of individual student performance in an academic setting.

  • Display polling results immediately: The audience response system includes software that runs on the presenter's computer that records and tabulates the responses by audience members. Generally, once a question has ended (polling from the audience has ceased), the software displays a bar chart
    Bar chart
    A bar chart or bar graph is a chart with rectangular bars with lengths proportional to the values that they represent. The bars can be plotted vertically or horizontally....

     indicating what percent of audience members chose the various possible responses. For questions with right/wrong answers, audience members can get immediate feedback about whether they chose the correct answer, since it can be indicated on the bar chart. For survey-type polling questions, audience members can see from the summary how many other audience members chose the same response, along with how many audience members (or what percent of the audience) chose different responses.

  • Create an interactive and fun learning environment: Clickers are in many ways novel devices, so the novelty itself can add interest to the learning environment. More important, though, is the interactive nature of audience response systems. Having been asked a particular question about a concept or opinion, students are genuinely interested in seeing the results. They want to learn if they answered the question correctly, and they want to see how their response compares to the responses of their fellow audience members. The increased student engagement cited in the University of Wisconsin study (see footnote 1 below) attests to the ability of audience response systems to improve the learning environment.

  • Confirm audience understanding of key points immediately: In the University of Wisconsin study previously cited, faculty members were unanimous in their recognition of this key advantage of audience response systems. In other words, 100% of the faculty respondents either agreed or strongly agreed with the claim "Clickers allowed me to assess student knowledge on a particular concept.". Students also recognized this benefit for their own self-assessment. 75% of student respondents agreed or strongly agreed with the claim, "Clickers helped me get instant feedback on what I knew and didn't know." In a published article, a member of the University of Massachusetts at Amherst Physics Education Research Group (UMPERG)articulated this advantage in more detail, using the term "Classroom Communication System (CCS)" for what we have been calling an audience response system:
By providing feedback to an instructor about students' background knowledge and preconceptions, CCS-based pedagogy can help the instructor design learning and experiences appropriate to student's state of knowledge and explicitly confront and resolve misconceptions. By providing frequent feedback about students' ongoing learning and confusions, it can help an instructor dynamically adjust her teaching to students' real, immediate, changing needs.

  • Gather data for reporting and analysis: Unlike other forms of audience participation (such as a show of hands or holding up of response cards), audience response systems use software to record audience responses, and those responses are stored in a database
    Database
    A database is an organized collection of data for one or more purposes, usually in digital form. The data are typically organized to model relevant aspects of reality , in a way that supports processes requiring this information...

    . Database entries are linked to a particular user, based on some ID number entered into the handheld remote device or based on a registration between the user and the company that manufactures the handheld device. Answers can be analyzed over time, and the data can be used for educational research or other forms of analysis.

Challenges of audience response

Audience response systems may present some difficulties in both their deployment and use.
  • The per-unit purchase price of ARS devices
  • The maintenance and repair of devices when owned by a central unit or organization
  • The configuration, troubleshooting and support of the related presentation software (which may or may not work well with ARS devices)
  • The reliability and performance of the devices under non-optimal conditions of the room in which the devices are used

Applications

Audience response is utilized across a broad range of industries and organizations. A few examples include:
  • Education
    Education
    Education in its broadest, general sense is the means through which the aims and habits of a group of people lives on from one generation to the next. Generally, it occurs through any experience that has a formative effect on the way one thinks, feels, or acts...

  • Corporate training
  • Control self-assessment
  • Delegate voting
  • Public participation in municipal or environmental planning
  • Market research
    Market research
    Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...

  • Decision support
  • Game shows e.g. Ask the audience on Who Wants to be a Millionaire?
  • Conferences and events
  • Executive decision making
  • Continuing medical education
    Continuing medical education
    Continuing medical education refers to a specific form of continuing education that helps those in the medical field maintain competence and learn about new and developing areas of their field. These activities may take place as live events, written publications, online programs, audio, video, or...

  • ROI measurement and assessment

Audience response systems

An audience response system (ARS), or personal response system (PRS), allows large groups of people to vote on a topic or answer a question. Each person has a device with which selections can be made. Each remote communicates with a computer via receivers located around the room or via a single receiver connected to the presenter's computer using a USB
Universal Serial Bus
USB is an industry standard developed in the mid-1990s that defines the cables, connectors and protocols used in a bus for connection, communication and power supply between computers and electronic devices....

 connector. After a set time – or after all participants have answered – the system ends the polling for that particular question and tabulates the results. Typically, the results are instantly made available to the participants via a bar graph displayed on the projector.

In situations where tracking is required, the serial number
Serial number
A serial number is a unique number assigned for identification which varies from its successor or predecessor by a fixed discrete integer value...

 of each remote control or the students identity number is entered beforehand in the control computer's database. In this way the answer of each individual can later be identified.

In addition to the presenter's computer and projector, the typical audience response system has the following components:
  • base station (receiver)
  • wireless keypads (one for each participant)
  • audience response system software

History

Since the 1960s, a number of companies have offered Response Systems, several of whom are now defunct or changed their business model.

Circa 1966, Audience Studies Institute of Hollywood, California developed a proprietary analog ARS system for evaluating the response of a theater audience to unreleased motion pictures, television shows and commercials. This early ARS was used by ASI's clients – major motion picture and television studios and advertising agencies – to evaluate the effectiveness of whatever it was they wanted to accomplish: for example, selling more products, increasing movie ticket sales, and achieving a higher fee per commercial slot. Often, a client would show different versions to different audiences, e.g. different movie endings, to gauge their relative effectiveness. ASI would give out free tickets on the street to bring people into the theater, called the "Preview House," for particular showings where each attendee would fill out a questionnaire and then be placed in a seat with a "dial" handset outfitted with a single knob that each attendee would turn to a position to indicate his or her level of interest. Turning the knob all the way left for "dull" to turning all the way to the right for "great." In 1976, ASI upgraded their system to become fully digital, have Yes/No buttons and, in some cases, numeric keys for entering in numbers, choices and monetary amounts.

Another of the industry’s very earliest systems was the Consensor. In the late 1960s and early 1970s, William W. (Bill) Simmons, an IBM
IBM
International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...

 executive, reflected on how unproductive most meetings were. Simmons had become essentially a nonacademic futurist in building up IBM's long-range planning operations. He was one of the pioneers of applied future studies in the private sector, that is, future studies applied to corporate planning. Through this work he had met Theodore J. (Ted) Gordon of The Futures Group. Gordon had conceived and partially developed what would today be called an audience response system, and Simmons immediately saw practical applications for it in large corporate meetings, to allow people to air their true opinions in anonymous fashion, so that each individual's Likert scale
Likert scale
A Likert scale is a psychometric scale commonly involved in research that employs questionnaires. It is the most widely used approach to scaling responses in survey research, such that the term is often used interchangeably with rating scale, or more accurately the Likert-type scale, even though...

 answer value for a question would remain secret, but the group's average, weighted with weighting factors, would be instantly displayed. Thus (something approximating) the group's true consensus would be known, even though individual middle managers or aspiring junior executives would not have to jeopardize their conformity to effect this result. (IBM's organizational culture
Organizational culture
Organizational culture is defined as “A pattern of shared basic assumptions invented, discovered, or developed by a given group as it learns to cope with its problems of external adaptation and internal integration" that have worked well enough to be considered valid and therefore, to be taught to...

 was famous for its valuing of conformity; and this was common at other firms, too.) Simmons retired from IBM in January 1972, and soon after he formed a startup company with Gordon, called Applied Futures, Inc., to develop and market the system, which they called the Consensor [connoting consensus + sensor]. Applied Futures was one of the first audience response companies. In 1972, while Gordon and his assistant Harold S. (Hal) Becker were still working on development, Applied Futures filed for a patent , which was granted in 1973 with Gordon and Becker as inventors. Another patent, filed for in 1974 and granted in 1976 , lists Simmons and James A. Marquis. Sales began in 1974.

The Consensor was a system of dials, wires, and three lights; red, yellow, and green. A question was asked verbally and people would turn their dials anywhere from 0 to 10. If the majority agreed, the green lamp would light. If not, either the yellow or red lamp would light, depending on the level of disagreement.

Although business was strong for this fledgling company, the command-and-control management style of the day proved a formidable opponent to this new tool, which promoted consensus building. In his memoir Simmons describes how junior-executive sales prospects tended to like the idea, imagining themselves heroically speaking truth to power (but not paying any price for being a maverick), while their senior-executive bosses tended to see the Consensor as "a blatant attempt to impose democratic procedures into a corporate hierarchy that is anything but democratic." Simmons observed that "A majority of corporations are run as fiefdoms, with the CEO playing the role of Supreme Power; he may be a benevolent dictator, but nonetheless still a dictator." He described this type of senior executives, with ironic tone, as "secure in the knowledge of their own infallibility." Nonetheless, Applied Futures sold plenty of units to business firms and government agencies. In October 1984, it became a subsidiary of Brooks International Corporation, a management consulting firm.

One of the early educational uses of an audience response system occurred at Rice University. Students in a computer-equipped classroom were able to rate how well they understood portions of a lecture, answer multiple choice questions, and answer short essay questions. Results could be tallied and displayed to the class.

Audience response technology has evolved over time, moving away from hardware that required extensive wiring towards hand held wireless devices and small, portable receivers. In the 1980s, the Consensor product line evolved toward peripheral
Peripheral
A peripheral is a device attached to a host computer, but not part of it, and is more or less dependent on the host. It expands the host's capabilities, but does not form part of the core computer architecture....

s that could be plugged into a PC, and a software application to run thereon. Wireless LANs allow today's peripherals to be cordless. Another example of this is Microsoft's Mouse Mischief, a PowerPoint add-in, which has made it easier for teachers, professors, and office professionals to integrate audience response into their presentations. The advent of smartphones has made possible systems in which audience members download an app (or run it as SaaS
Saas
SAAS is an abbreviation for* Social Accountability Accreditation Services* Software as a service * Student Awards Agency for Scotland* Seattle Academy of Arts and Sciences* South Australian Ambulance Service...

 in their web browser
Web browser
A web browser is a software application for retrieving, presenting, and traversing information resources on the World Wide Web. An information resource is identified by a Uniform Resource Identifier and may be a web page, image, video, or other piece of content...

) which then communicates with the audience response system (which is itself just software running on someone's device, whether desktop, laptop, tablet, or phone) via the local wireless network, the cellular telephone network, or both. In this model, the entire audience response system is a software product; all of the hardware is what the users brought with them.

Hardware

The majority of current audience response systems use wireless hardware. Two primary technologies exist to transmit data from the keypads to the base stations: infrared
Infrared
Infrared light is electromagnetic radiation with a wavelength longer than that of visible light, measured from the nominal edge of visible red light at 0.74 micrometres , and extending conventionally to 300 µm...

 (IR) and radio frequency
Radio frequency
Radio frequency is a rate of oscillation in the range of about 3 kHz to 300 GHz, which corresponds to the frequency of radio waves, and the alternating currents which carry radio signals...

 (RF). A few companies also offer Web
World Wide Web
The World Wide Web is a system of interlinked hypertext documents accessed via the Internet...

-based software that routes the data over the Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

 (sometimes in a unified system with IR and RF equipment). Cell phone-based systems are also becoming available. The most popular keypad hardware is manufactured by the Fleetwood Group, an audience response hardware producer that partners with several top software producers.

Infrared (IR)

The oldest of these technologies, IR audience response systems are better suited for smaller groups. IR uses the same technology as a TV remote, and is therefore the only one of the four technologies that requires line-of-sight between the keypad and receiver. This works well for a single keypad but can fail due to interference when signals from multiple keypads arrive simultaneously at the receiver. IR systems are typically more affordable than RF systems, but do not provide information back to the keypad.

Classroom use

In schools, clickers can be used as a way of taking attendance, quizzing students, taking a quick survey, etc. They can be used effectively by 4th grade students and maybe younger, depending on their maturity level. A teacher is able to generate worksheets and let students enter their answer choices at their own pace. This setting is called "student directed". Another way for students to enter answers is "teacher directed". After each question, the teacher is able to instantly show a histogram
Histogram
In statistics, a histogram is a graphical representation showing a visual impression of the distribution of data. It is an estimate of the probability distribution of a continuous variable and was first introduced by Karl Pearson...

 of how many votes each question received.

Clickers in the classroom can be used as a tool to support active learning
Active learning
Active learning is an umbrella term that refers to several models of instruction that focus the responsibility of learning, on learners. Bonwell and Eison popularized this approach to instruction . This "buzz word" of the 1980s became their 1990s report to the Association for the Study of Higher...

 approach

Radio frequency (RF)

Ideal for large group environments, RF systems can accommodate hundreds of voters on a single base station. Using some systems, multiple base stations can be linked together in order to handle audiences that number in the thousands. Other systems allow over a thousand on just one base. Because the data travels via radio frequency, the participant merely needs to be within range of the base station (300 – 500 feet). Some advanced models can accommodate additional features, such as short word answers, user log-in capabilities, and even multi-site polling.

Internet

Web-based audience response systems work with the participants' existing computing devices. These include notebook computers and PDA
Personal digital assistant
A personal digital assistant , also known as a palmtop computer, or personal data assistant, is a mobile device that functions as a personal information manager. Current PDAs often have the ability to connect to the Internet...

s, which are typically connected to the Internet via Wi-Fi
Wi-Fi
Wi-Fi or Wifi, is a mechanism for wirelessly connecting electronic devices. A device enabled with Wi-Fi, such as a personal computer, video game console, smartphone, or digital audio player, can connect to the Internet via a wireless network access point. An access point has a range of about 20...

, as well as classroom desktop computers. If the facilitator's computer is also Wi-Fi-enabled, they can even create their own IP network, allowing a closed system that doesn't depend on a separate base station. The web server resides on or is accessible to the facilitator's computer, letting them control a set of web pages presenting questions. Participants log in to the server using web browsers and see the questions with forms to input their responses. The summarized responses are available on a different set of pages, which can be displayed through the projector and also on each participant's device.

Cell phone

The familiarity and widespread use of cell phones and text messaging has now given rise to systems that collect SMS
SMS
SMS is a form of text messaging communication on phones and mobile phones. The terms SMS or sms may also refer to:- Computer hardware :...

 responses and display them through a web page. These solutions don't require specialized voting hardware, but they do require telecom hardware (such as a mobile phone) and software, along with a web server, and therefore tend to be operated by dedicated vendors selling usage. They are typically favored by traveling speaking professionals and large conference halls that don't want to distribute, rent, or purchase proprietary ARS hardware. Computing devices with web browsers can also use these serviceLLs through SMS gateways
SMS gateways
An SMS gateway is a telecommunications network facility for sending or receiving Short Message Service transmissions to or from a telecommunications network that supports SMS. Most messages are eventually routed into the mobile phone networks...

, if a separate web interface isn't provided.

Cell Phone enabled response systems, such as SMS Response System, are able to take text inputs from the audience and receive multiple responses to questions per SMS. This allows a new pedagogical approach to teaching and learning, such as the work by Dr Derek Bruff and an initiative on SMSRS.

The advantage of using such SMS type of response system is not limited to the logistical advantage of the presenter keeping no device inventory, it comes with an associated range of pedagogical advantages, such as agile learning, peer instruction (as possible with all types of response systems), it affords additional educational features like MCQ-Reasoning – a feature developed in a SMSRS system in Singapore that allows respondents to tag a reason to their choice of options in an MCQ, thus eliminating potential case of "guessing-the-correct-answer" syndrome, and text mining of SMS responses (to provide the gist of the messages collectively in a visual map).

Interactive SMS Forum is another feature that is proprietary to SMS-type response systems where audiences not only post their questions, but can also answer the questions posted by others via SMS.

Smartphone / HTTP voting

With increasing penetration of smartphones with permanent internet connections, live audience response / voting can be achieved over the http protocol. SMS is still in favour because of it's penetration / stability, but won't easy allow multi voting support.
In classrooms / conferences with Wi-Fi
Wi-Fi
Wi-Fi or Wifi, is a mechanism for wirelessly connecting electronic devices. A device enabled with Wi-Fi, such as a personal computer, video game console, smartphone, or digital audio player, can connect to the Internet via a wireless network access point. An access point has a range of about 20...

 or 3G support, open systems like YEL - Your Emotion Live can be used for live audience feedback / mood measurement or live polling.

With browser enabled voting, there aren't any setup costs for 'hardware' devices, personal devices have a charged battery.
With a standard of HTML5 with Canvas as replacement for Flash, these are click and go solutions without additional installations. Therefore live audiences can be reached, and smartphone voting can be used in - same as SMS - on different locations. A physical appearance is not necessary as with Radio frequency, infrared or Bluetooth
Bluetooth
Bluetooth is a proprietary open wireless technology standard for exchanging data over short distances from fixed and mobile devices, creating personal area networks with high levels of security...

 based response systems.

Software

Audience response software enables the presenter to collect participant data, display graphical polling results, and export the data to be used in reporting and analysis. Usually the presenter can create and deliver her entire presentation with the ARS software, either as a stand-alone presentation platform or as a plug-in to PowerPoint
Microsoft PowerPoint
Microsoft PowerPoint, usually just called PowerPoint, is a non-free commercial presentation program developed by Microsoft. It is part of the Microsoft Office suite, and runs on Microsoft Windows and Apple's Mac OS X operating system...

 or Keynote. Because of this, in order to provide official plug-ins, many popular audience response companies are required to be direct partners of Microsoft or Apple.
For PowerPoint add-ins, the level of compatibility and Microsoft approval can be determined by the provider's Microsoft Certified Partner level. A Gold Certified Partner represents the highest level of distinction offered to Microsoft Partners, while a non-certified software provider cannot function as an official Microsoft add-in.

See also

  • Interactive whiteboard
    Interactive whiteboard
    An interactive whiteboard , is a large interactive display that connects to a computer and projector. A projector projects the computer's desktop onto the board's surface where users control the computer using a pen, finger, stylus, or other device...

  • Mouse Mischief
    Mouse Mischief
    Microsoft Mouse Mischief is an add-in to Microsoft Office PowerPoint 2010 and 2007, the presentation program by Microsoft that is part of the Microsoft Office system. It runs on the Microsoft Windows operating systems Windows XP SP3, Windows Vista and Windows 7...

  • Presentation software
  • Learning management system
    Learning management system
    A learning management system is a software application for the administration, documentation, tracking, and reporting of training programs, classroom and online events, e-learning programs, and training content...

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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