Argumentum ad populum
Encyclopedia
In logic
Logic
In philosophy, Logic is the formal systematic study of the principles of valid inference and correct reasoning. Logic is used in most intellectual activities, but is studied primarily in the disciplines of philosophy, mathematics, semantics, and computer science...

, an argumentum ad populum (Latin
Latin
Latin is an Italic language originally spoken in Latium and Ancient Rome. It, along with most European languages, is a descendant of the ancient Proto-Indo-European language. Although it is considered a dead language, a number of scholars and members of the Christian clergy speak it fluently, and...

 for "appeal to the people") is a fallacious argument
Fallacy
In logic and rhetoric, a fallacy is usually an incorrect argumentation in reasoning resulting in a misconception or presumption. By accident or design, fallacies may exploit emotional triggers in the listener or interlocutor , or take advantage of social relationships between people...

 that concludes a proposition
Proposition
In logic and philosophy, the term proposition refers to either the "content" or "meaning" of a meaningful declarative sentence or the pattern of symbols, marks, or sounds that make up a meaningful declarative sentence...

 to be true because many or most people believe it; which alleges: "If many believe so, it is so."

This type of argument is known by several names, including appeal to the masses, appeal to belief, appeal to the majority, argument by consensus, consensus fallacy, authority of the many, and bandwagon fallacy, and in Latin
Latin
Latin is an Italic language originally spoken in Latium and Ancient Rome. It, along with most European languages, is a descendant of the ancient Proto-Indo-European language. Although it is considered a dead language, a number of scholars and members of the Christian clergy speak it fluently, and...

 as argumentum ad numerum ("appeal to the number"), and consensus gentium ("agreement of the clans"). It is also the basis of a number of social phenomena, including communal reinforcement
Communal reinforcement
Communal reinforcement is a social phenomenon in which a concept or idea is repeatedly asserted in a community, regardless of whether sufficient empirical evidence has been presented to support it. Over time, the concept or idea is reinforced to become a strong belief in many people's minds, and...

 and the bandwagon effect
Bandwagon effect
The bandwagon effect is a well documented form of groupthink in behavioral science and has many applications. The general rule is that conduct or beliefs spread among people, as fads and trends clearly do, with "the probability of any individual adopting it increasing with the proportion who have...

. The Chinese proverb
Proverb
A proverb is a simple and concrete saying popularly known and repeated, which expresses a truth, based on common sense or the practical experience of humanity. They are often metaphorical. A proverb that describes a basic rule of conduct may also be known as a maxim...

 "three men make a tiger
Three men make a tiger
"Three men make a tiger" is a Chinese proverb or chengyu . Three men make a tiger refers to an individual's tendency to accept absurd information as long as it is repeated by enough people...

" concerns the same idea.

Examples

This fallacy is sometimes committed while trying to convince a person that a widely popular thought is true.
  • Nine out of ten of my constituents oppose the bill, therefore it is a bad idea.
  • Nine out of ten of my fellow congressmen favor the bill, therefore it is a good idea.


It is sometimes committed when trying to convince a person that unpopular theories are false.
  • It's silly for you to claim that Hitler
    Adolf Hitler
    Adolf Hitler was an Austrian-born German politician and the leader of the National Socialist German Workers Party , commonly referred to as the Nazi Party). He was Chancellor of Germany from 1933 to 1945, and head of state from 1934 to 1945...

     would not have attacked the United States if they hadn't entered World War II. Everyone knows that he planned to conquer the world.


The fallacy is also common in marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

:
  • Brand X vacuum cleaners are the country's leading brand; so buy Brand X vacuum cleaners.
  • Watch Show X - the #1 watched show on television!


Other examples:
  • Fifty million Elvis fans can't be wrong
    50,000,000 Elvis Fans Can't Be Wrong
    50,000,000 Elvis Fans Can't Be Wrong: Elvis' Gold Records - Volume 2 is the ninth album by Elvis Presley, issued on RCA Victor Records in November 1959. It is a compilation of hit singles released in 1958 and 1959 by Presley, from two recording sessions in June 1958 at RCA Studios in Nashville and...

    .
  • All of my friends are doing it.
  • In a court of law, the jury
    Jury
    A jury is a sworn body of people convened to render an impartial verdict officially submitted to them by a court, or to set a penalty or judgment. Modern juries tend to be found in courts to ascertain the guilt, or lack thereof, in a crime. In Anglophone jurisdictions, the verdict may be guilty,...

     vote by majority; therefore they will always make the correct decision.
  • Google
    Google
    Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

     gives more hits when this spelling is applied, therefore this has to be the correct spelling.
  • Most analysts consider Enron Corporation a well-run company with excellent management, so its common stock is a good investment.
  • Find me anyone who shares your preposterous notion that the Earth orbits the Sun
    Heliocentrism
    Heliocentrism, or heliocentricism, is the astronomical model in which the Earth and planets revolve around a stationary Sun at the center of the universe. The word comes from the Greek . Historically, heliocentrism was opposed to geocentrism, which placed the Earth at the center...

    !
  • Eleven million people play World of Warcraft
    World of Warcraft
    World of Warcraft is a massively multiplayer online role-playing game by Blizzard Entertainment. It is the fourth released game set in the fantasy Warcraft universe, which was first introduced by Warcraft: Orcs & Humans in 1994...

    , so it must be the best video game.
  • I like Ike, you like Ike, everybody likes Ike for President.

Explanation

The argumentum ad populum is a red herring and genetic fallacy
Genetic fallacy
The genetic fallacy is a fallacy of irrelevance where a conclusion is suggested based solely on something or someone's origin rather than its current meaning or context. This overlooks any difference to be found in the present situation, typically transferring the positive or negative esteem from...

. It appeals on probabilistic terms; given that 75% of a population answer A to a question where the answer is unknown, the argument states that it is reasonable to assume that the answer is indeed A. In cases where the answer can be known but is not known by a questioned entity, the appeal to majority provides a possible answer with a relatively high probability of correctness.

There is the problem of determining just how many are needed to have a majority or consensus. Is merely greater than 50% significant enough and why? Should the percentage be larger, such as 80 or 90 percent, and how does that make a real difference? Is there real consensus if there are one or even two people who have a different claim that is proven to be true?

It is logically fallacious because the mere fact that a belief is widely-held is not necessarily a guarantee that the belief is correct; if the belief of any individual can be wrong, then the belief held by multiple persons can also be wrong. The argument that because 75% of people polled think the answer is A implies that the answer is A, this argument fails, because if opinion did determine truth, then there be no way to deal with the discrepancy between the 75% of the sample population that believe the answer is A and 25% who are of the opinion that the answer is not A. However small the percentage of those polled is distributed among any remaining answers, this discrepancy by definition disproves any guarantee of the correctness of the majority. In addition, this would be true even if the answer given by those polled were unanimous, as the sample size may be insufficient, or some fact may be unknown to those polled that, if known, would result in a different distribution of answers.

This fallacy is similar in structure to certain other fallacies that involve a confusion between the justification of a belief and its widespread acceptance by a given group of people. When an argument uses the appeal to the beliefs of a group of supposed experts, it takes on the form of an appeal to authority; if the appeal is to the beliefs of a group of respected elders or the members of one's community over a long period of time, then it takes on the form of an appeal to tradition
Appeal to tradition
Appeal to tradition is a common fallacy in which a thesis is deemed correct on the basis that it correlates with some past or present tradition...

.

One who commits this fallacy may assume that individuals commonly analyze and edit their beliefs and behaviors. This is often not the case (see conformity).

The argumentum ad populum can be a valid argument in inductive logic; for example, a poll of a sizeable population may find that 90% prefer a certain brand of product over another. A cogent (strong) argument can then be made that the next person to be considered will also prefer that brand, and the poll is valid evidence of that claim. However, it is unsuitable as an argument for deductive reasoning as proof, for instance to say that the poll proves that the preferred brand is superior to the competition in its composition or that everyone prefers that brand to the other.

Evidence

  • One could claim that smoking is a healthy pastime, since millions of people do it. However, knowing the dangers of smoking, we instead say that smoking is not a healthy pastime despite the fact that millions do it.
  • One could claim Angelina Jolie
    Angelina Jolie
    Angelina Jolie is an American actress. She has received an Academy Award, two Screen Actors Guild Awards, and three Golden Globe Awards, and was named Hollywood's highest-paid actress by Forbes in 2009 and 2011. Jolie is noted for promoting humanitarian causes as a Goodwill Ambassador for the...

     is the best-looking woman in the world, because she is regularly voted as such, although the sample she is part of (celebrities) is insufficient.
  • One could claim that slavery
    Slavery
    Slavery is a system under which people are treated as property to be bought and sold, and are forced to work. Slaves can be held against their will from the time of their capture, purchase or birth, and deprived of the right to leave, to refuse to work, or to demand compensation...

     is morally justified if the majority of people within society support it, or at least do not oppose it.
  • One could claim that Avatar is the #1 film of all time, as it is the highest grossing film.

Exceptions

Appeal to belief is valid only when the question is whether the belief exists.
Appeal to popularity is therefore valid only when the questions are whether the belief is widespread and to what degree. I.e., ad populum only proves that a belief is popular, not that it is true. In some domains, however, it is popularity rather than other strengths that makes a choice the preferred one.

Democracy

The "correctness" of electoral processes lies in the prior acceptance by the electorate that the outcome of an election shall be enacted no matter what it is.
"Most of the voting members at the last Rotary Club meeting thought that the Club should hold a fund-raiser in October. Therefore, the Club shall hold a fund-raiser in October."


Democracy
Democracy
Democracy is generally defined as a form of government in which all adult citizens have an equal say in the decisions that affect their lives. Ideally, this includes equal participation in the proposal, development and passage of legislation into law...

 is based on appeal to popularity. As a means of determining the truth of beliefs, it is fallacious (see consensus reality
Consensus reality
Consensus reality is an approach to answering the philosophical question "What is real?" It gives a practical answer: reality is either what exists, or what we can agree seems to exist....

 and wikiality). Democracy does not obviate this; it merely makes the fallacy irrelevant as correctness is defined by popularity in its case (possibly subject to constitutional restrictions).

Argumentum ad populum explains how some democracies (e.g. Nazi Germany
Nazi Germany
Nazi Germany , also known as the Third Reich , but officially called German Reich from 1933 to 1943 and Greater German Reich from 26 June 1943 onward, is the name commonly used to refer to the state of Germany from 1933 to 1945, when it was a totalitarian dictatorship ruled by...

, Fascist Italy) have fallen victim to the tyranny of the majority
Tyranny of the majority
The phrase "tyranny of the majority" , used in discussing systems of democracy and majority rule, is a criticism of the scenario in which decisions made by a majority under that system would place that majority's interests so far above a dissenting individual's interest that the individual would be...

.

The following argument is an Appeal to consequences
Appeal to consequences
Appeal to consequences, also known as argumentum ad consequentiam , is an argument that concludes a premise to be either true or false based on whether the premise leads to desirable or undesirable consequences...

:
  1. Most people of the country "A" may have wrong wills.
  2. These wrong wills may have very bad consequences.
  3. Therefore governing the country "A" based on the wills of most of its people is wrong.


Similarly fallacious is the following argument:
  1. A human being may have wrong wills.
  2. These wrong wills may have very bad consequences.
  3. Therefore for human beings, having a free will is wrong.

In the statement 3, free will
Free will
"To make my own decisions whether I am successful or not due to uncontrollable forces" -Troy MorrisonA pragmatic definition of free willFree will is the ability of agents to make choices free from certain kinds of constraints. The existence of free will and its exact nature and definition have long...

 means the ability of a human being to act based on his/her right or wrong wills.

Social convention

Matters of social convention, such as etiquette
Etiquette
Etiquette is a code of behavior that delineates expectations for social behavior according to contemporary conventional norms within a society, social class, or group...

 or polite manners, depend upon the wide acceptance of the convention. As such, argumentum ad populum is not fallacious when referring to the popular belief about what is polite or proper:
"Most people in Russia think that it is polite for men to kiss each other in greeting. Therefore, it is polite for men to kiss each other in greeting in Russia."


Social conventions can change, however, and sometimes very quickly. Thus, the fact that everyone in Russia this year thinks that it is polite to kiss can not be used as evidence that everyone always believed that, or that they should always believe it.

The philosophical question of moral relativism
Moral relativism
Moral relativism may be any of several descriptive, meta-ethical, or normative positions. Each of them is concerned with the differences in moral judgments across different people and cultures:...

 asks whether such arguments apply to statements of morals.

Safety

Whether to follow a tenet decided by popularity rather than logical design may be a matter of safety
Safety
Safety is the state of being "safe" , the condition of being protected against physical, social, spiritual, financial, political, emotional, occupational, psychological, educational or other types or consequences of failure, damage, error, accidents, harm or any other event which could be...

 or convenience
Convenience
Convenience is anything that is intended to save resources or frustration. A convenience store at a petrol station, for example, sells items that have nothing to do with gasoline/petrol, but it saves the consumer from having to go to a grocery store."Convenience" is a very relative term and its...

:
"Nearly all Americans think that you should drive on the right side of the road. Therefore, you should drive on the right side of the road in the United States."


In this case, the choice of which side to drive on is basically arbitrary. However, to avoid head-on collisions, everyone on the road must agree on it. In many cases, what is safe to do depends on what others expect one will do, and thus on the "popularity" of that choice.

Language

Linguistic descriptivists argue that correct grammar, spelling, and expressions are defined by the language's speakers, especially in languages which do not have a central governing body. According to this viewpoint, if an incorrect expression is commonly used, it becomes correct. In contrast, linguistic prescriptivists believe that incorrect expressions are incorrect regardless of how many people use them.

Reversals

In some circumstances, a person may argue that the fact that the majority of a people believes X implies that X is false. This line of thought is closely related to the ad hominem
Ad hominem
An ad hominem , short for argumentum ad hominem, is an attempt to negate the truth of a claim by pointing out a negative characteristic or belief of the person supporting it...

, appeal to emotion
Appeal to emotion
Appeal to emotion is a potential fallacy which uses the manipulation of the recipient's emotions, rather than valid logic, to win an argument. The appeal to emotion fallacy uses emotions as the basis of an argument's position without factual evidence that logically supports the major ideas endorsed...

, poisoning the well
Poisoning the well
Poisoning the well is a rhetorical device where adverse information about a target is pre-emptively presented to an audience, with the intention of discrediting or ridiculing everything that the target person is about to say...

, and guilt by association
Guilt by Association
Guilt by Association can refer to:* Association fallacy - sometimes called "guilt by association".* Guilt by Association Vol. 1 - album by Engine Room Recordings.* Guilt by Association Vol. 2 - album by Engine Room Recordings....

 fallacies given that it invokes a person's contempt for the general populace or something about the general populace in order to persuade them that the majority is wrong about X. The ad populum reversal commits exactly the same logical flaw as the original fallacy given that the idea "X is true" is inherently separate from the idea that "Most people believe X".

For example, consider the arguments:
  • "Are you going to be a mindless conformist drone
    Conformity
    Conformity is the process by which an individual's attitudes, beliefs, and behaviors are influenced by other people.Conformity may also refer to:*Conformity: A Tale, a novel by Charlotte Elizabeth Tonna...

     drinking milk
    Milk
    Milk is a white liquid produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals before they are able to digest other types of food. Early-lactation milk contains colostrum, which carries the mother's antibodies to the baby and can reduce the risk of many...

     and water
    Water
    Water is a chemical substance with the chemical formula H2O. A water molecule contains one oxygen and two hydrogen atoms connected by covalent bonds. Water is a liquid at ambient conditions, but it often co-exists on Earth with its solid state, ice, and gaseous state . Water also exists in a...

     like everyone else, or will you wake up and drink my product?"
  • "Everyone likes The Beatles
    The Beatles
    The Beatles were an English rock band, active throughout the 1960s and one of the most commercially successful and critically acclaimed acts in the history of popular music. Formed in Liverpool, by 1962 the group consisted of John Lennon , Paul McCartney , George Harrison and Ringo Starr...

     and that probably means that they didn't have nearly as much talent as <Y band>, which didn't sell out
    Selling out
    "Selling out" is the compromising of integrity, morality, or principles in exchange for money or "success" . It is commonly associated with attempts to tailor material to a mainstream audience...

    ."
  • "The German people today consists of the Auschwitz generation
    Generation
    Generation , also known as procreation in biological sciences, is the act of producing offspring....

    , with every person in power being guilty in some way. How on earth can we buy the generally held propaganda that the Soviet Union
    Soviet Union
    The Soviet Union , officially the Union of Soviet Socialist Republics , was a constitutionally socialist state that existed in Eurasia between 1922 and 1991....

     is imperialistic and totalitarian? Clearly, it must not be."
  • "Most people still either hate gays or just barely tolerate their existence. How can you still buy their other line that claims that pederasty
    Pederasty
    Pederasty or paederasty is an intimate relationship between an adult and an adolescent boy outside his immediate family. The word pederasty derives from Greek "love of boys", a compound derived from "child, boy" and "lover".Historically, pederasty has existed as a variety of customs and...

     is wrong?"
  • "Everyone loves <A actor>. <A actor> must be nowhere near as talented as the devoted and serious method actor
    Method Actor
    Method Actor is an eponymous album released in 1988 featuring American singer Eva Cassidy. It was re-released on CD in 2002, six years after her death.- Track listing :# "Getting Out" – 4:19# "Look in to My Eyes" – 4:16...

    s that aren't so popular like <B actor>."


In general, the reversal usually goes: Most people believe A and B are both true. B is false. Thus, A is false. The similar fallacy of chronological snobbery
Chronological snobbery
Chronological snobbery, a term coined by friends C. S. Lewis and Owen Barfield, is a logical argument describing the erroneous argument that the thinking, art, or science of an earlier time is inherently inferior when compared to that of the present...

 is not to be confused with the ad populum reversal. Chronological snobbery
Chronological snobbery
Chronological snobbery, a term coined by friends C. S. Lewis and Owen Barfield, is a logical argument describing the erroneous argument that the thinking, art, or science of an earlier time is inherently inferior when compared to that of the present...

 is the claim that if belief in both X and Y was popularly held in the past and if Y was recently proved to be untrue then X must also be untrue. That line of argument is based on a belief in historical progress and not—like the ad populum reversal is—on whether or not X and/or Y is currently popular.

See also

  • Cognitive dissonance
    Cognitive dissonance
    Cognitive dissonance is a discomfort caused by holding conflicting ideas simultaneously. The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance. They do this by changing their attitudes, beliefs, and actions. Dissonance is also reduced by justifying,...

  • Communal reinforcement
    Communal reinforcement
    Communal reinforcement is a social phenomenon in which a concept or idea is repeatedly asserted in a community, regardless of whether sufficient empirical evidence has been presented to support it. Over time, the concept or idea is reinforced to become a strong belief in many people's minds, and...

  • Consensus reality
    Consensus reality
    Consensus reality is an approach to answering the philosophical question "What is real?" It gives a practical answer: reality is either what exists, or what we can agree seems to exist....

  • Conventional wisdom
    Conventional wisdom
    Conventional wisdom is a term used to describe ideas or explanations that are generally accepted as true by the public or by experts in a field. Such ideas or explanations, though widely held, are unexamined. Unqualified societal discourse preserves the status quo. It codifies existing social...

  • Fallacies
  • Fundamental attribution bias


  • Groupthink
    Groupthink
    Groupthink is a psychological phenomenon that occurs within groups of people. It is the mode of thinking that happens when the desire for harmony in a decision-making group overrides a realistic appraisal of alternatives. Group members try to minimize conflict and reach a consensus decision without...

  • Reductio ad Hitlerum
    Reductio ad Hitlerum
    Reductio ad Hitlerum, also argumentum ad Hitlerum, is an ad hominem or ad misericordiam argument whereby an opponent's view is compared to a view that would be held by Adolf Hitler or the Nazi Party...

  • Scientific consensus
    Scientific consensus
    Scientific consensus is the collective judgment, position, and opinion of the community of scientists in a particular field of study. Consensus implies general agreement, though not necessarily unanimity. Scientific consensus is not by itself a scientific argument, and it is not part of the...

  • The Wisdom of Crowds
    The Wisdom of Crowds
    The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations, published in 2004, is a book written by James Surowiecki about the aggregation of information in groups, resulting in decisions that, he argues, are often better...

  • Three men make a tiger
    Three men make a tiger
    "Three men make a tiger" is a Chinese proverb or chengyu . Three men make a tiger refers to an individual's tendency to accept absurd information as long as it is repeated by enough people...

  • Truth by consensus
    Truth by consensus
    In philosophy, truth by consensus is the process of taking statements to be true simply because people generally agree upon them. Lakatos characterizes it as a "watered down" form of provable truth propounded by some sociologists of knowledge, particularly Thomas Kuhn and Michael...


External links

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