All Topics  
Arena (swimwear)

 
Arena (swimwear)

 
   Email Print
   Bookmark   Link
 

 

Arena (swimwear)
 
 
  Topics Arena (swimwear) Topic Home

Arena is a brand
Brand

A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity....
 of competitive swimwear
Competitive swimwear

Competitive swimwear generally refers to the apparel, equipment and accessories used in the aquatic sports of swimming, diving, synchronized swimming, triathlon and water polo....
 created in 1973 at Adidas
Adidas

Adidas Aktiengesellschaft is a Germany sports apparel manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, TaylorMade-adidas golf company, and Rockport ....
 France, by its president Horst Dassler
Horst Dassler

Horst Dassler was the son of Adi Dassler, who founded adidas. Horst Dassler started adidas France in Landersheim, France, competing against his father's adidas Germany and his uncle's Puma AG....
. Sold by Adidas in 1990, the brand now represents two unrelated product lines.

Arena in Europe
After Adidas and Sarragan in France, the brand has changed hands among 3 German and Italian investment houses. The holding's products are most popular in Europe
Europe

Europe is, conventionally, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally divided from Asia to its east by the water divide of the Ural Mountains, the Ural , the Caspian Sea, and by the Caucasus Mountains to the southeast....
, though offered internationally, except the Far East.

The company markets a high-technology line of swimwear using their Powerskin fabric, which is said to be less absorbent of moisture and reduce drag due to its second-skin compression fit.

Alexander Popov, Frédérick Bousquet
Frédérick Bousquet

Fr?d?rick Bousquet is a freestyle swimming and butterfly swimming swimmer from France. He previously held the world record in the 50 m freestyle in a time of 21.10 in short course , set in 2004 at the Men's NCAA Division One Swimming and Diving Championships, for over two years....
, Laure Manaudou
Laure Manaudou

Laure Manaudou is a French Olympic, world and European champion swimmer. She is the daughter of a French father and a Netherlands mother....
 and Gary Hall Jr.






Discussion
Ask a question about 'Arena (swimwear)'
Start a new discussion about 'Arena (swimwear)'
Answer questions from other users
Full Discussion Forum



Encyclopedia


Arena is a brand
Brand

A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity....
 of competitive swimwear
Competitive swimwear

Competitive swimwear generally refers to the apparel, equipment and accessories used in the aquatic sports of swimming, diving, synchronized swimming, triathlon and water polo....
 created in 1973 at Adidas
Adidas

Adidas Aktiengesellschaft is a Germany sports apparel manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, TaylorMade-adidas golf company, and Rockport ....
 France, by its president Horst Dassler
Horst Dassler

Horst Dassler was the son of Adi Dassler, who founded adidas. Horst Dassler started adidas France in Landersheim, France, competing against his father's adidas Germany and his uncle's Puma AG....
. Sold by Adidas in 1990, the brand now represents two unrelated product lines.

Arena in Europe


After Adidas and Sarragan in France, the brand has changed hands among 3 German and Italian investment houses. The holding's products are most popular in Europe
Europe

Europe is, conventionally, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally divided from Asia to its east by the water divide of the Ural Mountains, the Ural , the Caspian Sea, and by the Caucasus Mountains to the southeast....
, though offered internationally, except the Far East.

The company markets a high-technology line of swimwear using their Powerskin fabric, which is said to be less absorbent of moisture and reduce drag due to its second-skin compression fit.

Alexander Popov, Frédérick Bousquet
Frédérick Bousquet

Fr?d?rick Bousquet is a freestyle swimming and butterfly swimming swimmer from France. He previously held the world record in the 50 m freestyle in a time of 21.10 in short course , set in 2004 at the Men's NCAA Division One Swimming and Diving Championships, for over two years....
, Laure Manaudou
Laure Manaudou

Laure Manaudou is a French Olympic, world and European champion swimmer. She is the daughter of a French father and a Netherlands mother....
 and Gary Hall Jr. are among well-known swimmers seen competing in Arena swim suits.

Arena also makes specialty swimwear for triathlon
Triathlon

A triathlon is an endurance sports event consisting of running, biking, and swimming over various distances. As a result, proficiency in swimming, cycling, or running alone is not sufficient to guarantee a triathlon athlete a competitive time, trained triathletes have learned to race each stage in a way that preserves their energy and endur...
 and water polo
Water polo

Water polo is a team water sport. It is the oldest continuous Olympic team sport. The playing team consists of six field players and one goalkeeper with a maximum of six substitutes....
.

Arena by Descente


Descente, a Japanese maker of sporting apparel, owns the Arena trademark in Southeast Asia and has been putting it on its swimwear since 1976. Today, Arena is a top domestic brand of performance swimwear in Japan.

Arena by Descente shares no design or technological heritage with the products of (European) Arena. Hence there are essentially two distinct brands using the Arena name and logo, and they have existed almost equally long.

Production offshoring


Arena's swimwear was made in France until April 2007, when its factory at Libourne
Libourne

Libourne is a Communes of France in the Gironde Departments of France in Aquitaine in southwestern France. It is a sub-prefecture of the department....
 (near Bordeaux
Bordeaux

is a Port city on the Garonne in southwest France, with one million inhabitants in its aire urbaine at a 2008 estimate. It is the Capital of the Aquitaine regions of France, as well as the Prefectures in France of the Gironde Departments of France....
) closed, with over 160 lay-offs. Arena is now made in China.

Arena by Descente is also largely made in China, although, as of 2008, some models are still labeled as made in Japan.

External links