Aquafresh (originally spelled "
Aqua-Fresh") is a brand of
toothpasteToothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it can aid in the removal of dental plaque and food from the teeth, aid in the elimination and/or masking of halitosis and deliver...
that has been on sale since 1973. It is manufactured by consumer healthcare product maker
GlaxoSmithKline GlaxoSmithKline plc is a United Kingdom-based pharmaceutical, biological, and healthcare company. GSK is the world's second largest pharmaceutical company and a research-based company with a wide portfolio of pharmaceutical products covering anti-infectives, central nervous system, respiratory,...
. One of its distinguishing features is its striped pattern; currently the stripes are red, white, and blue (aqua), although initially there were only blue and white stripes.
The slogan for Aquafresh is "three in one protection for your family".
- Aquafresh Triple Protection - Aquafresh introduced this type of toothpaste in 2005, which, as they said, "gives good breath, strengthens teeth with fluoride, and fights cavities".
- Aquafresh White & Shine - This toothpaste was introduced as a product that not only protected against cavities, but significantly whitened teeth.
- Aquafresh Extreme Clean - This brand is marketed specifically to kill bad breath.
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Aquafresh (originally spelled "
Aqua-Fresh") is a brand of
toothpasteToothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it can aid in the removal of dental plaque and food from the teeth, aid in the elimination and/or masking of halitosis and deliver...
that has been on sale since 1973. It is manufactured by consumer healthcare product maker
GlaxoSmithKline GlaxoSmithKline plc is a United Kingdom-based pharmaceutical, biological, and healthcare company. GSK is the world's second largest pharmaceutical company and a research-based company with a wide portfolio of pharmaceutical products covering anti-infectives, central nervous system, respiratory,...
. One of its distinguishing features is its striped pattern; currently the stripes are red, white, and blue (aqua), although initially there were only blue and white stripes.
The slogan for Aquafresh is "three in one protection for your family".
Varieties
- Aquafresh Triple Protection - Aquafresh introduced this type of toothpaste in 2005, which, as they said, "gives good breath, strengthens teeth with fluoride, and fights cavities".
- Aquafresh White & Shine - This toothpaste was introduced as a product that not only protected against cavities, but significantly whitened teeth.
- Aquafresh Extreme Clean - This brand is marketed specifically to kill bad breath. Aquafresh says that this brand works because of "micro-active foam." This is available in mint and cold flavors.
- Aquafresh also offers a sensitive teeth toothpaste, marketed to those with "touchy" teeth.
- Aquafresh Bubblemint - This toothpaste is available for children. It is advertised as having a "unique nozzle action".
- Aquafresh Isoactive, a "foaming gel" claimed to remove 25% more bacteria, introduced in 2008.
Other products
Aquafresh has also started a line of toothbrushes for children and adults. In 2004, they introduced the
Max-Active brand, which was promoted as the first to fit the size of any tooth. There are also
Dragon TalesDragon Tales is an American animated children's television series chronicling the adventures of two siblings, Max and Emmy, with their later friend Enrique, and their dragon friends Cassie, Ord, Zak, and Wheezie. The television series was created by Jim Coane, an Emmy-award-winning creator and...
toothbrushes for children.
Aquafresh's
DentiChew, a chewing gum to have a short substitute for brushing, flossing, and mouthwashing to an extent, was one almost unrecognized product. Citing unnoticability on market shelves, and poor dentist demands, the product was only on the market for a few weeks.
Aquafresh also launched a tooth-whitening product,
Aquafresh White Trays, in February 2007.
Sponsorships
- Aquafresh was the sponsor of former NASCAR
The National Association for Stock Car Auto Racing is a family-owned and operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947-48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...
driver Buckshot JonesRoy "Buckshot" Jones , is an auto racing driver who has competed in NASCAR and sprint cars. He currently runs in the USAR Hooters Pro Cup Series....
from 1996—1999.
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