Anta Sports
Encyclopedia
Anta Sports Products Limited is a branded sportswear
Sportswear
Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons....

 company in China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

. It involves the business of designing, developing, manufacture and marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 sportswear
Sportswear
Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons....

, including sports footwear
Footwear
Footwear consists of garments worn on the feet, for fashion, protection against the environment, and adornment. Being barefoot is commonly associated with poverty, but some cultures chose not to wear footwear at least in some situations....

, apparel and accessory
Fashion accessory
Fashion accessories are decorative items that supplement and complement clothes, such as jewelery, gloves, handbags, hats, belts, scarves, wigs, watches, sunglasses, pins, stockings, bow ties, hand fans, leg warmers, leggings, neckties, suspenders, and tights....

 under its own brand name, ANTA. It was established in 1994 and it is headquartered in Jinjiang, Fujian
Fujian
' , formerly romanised as Fukien or Huguing or Foukien, is a province on the southeast coast of mainland China. Fujian is bordered by Zhejiang to the north, Jiangxi to the west, and Guangdong to the south. Taiwan lies to the east, across the Taiwan Strait...

.

Anta Sports was listed on the Hong Kong Stock Exchange
Hong Kong Stock Exchange
The Hong Kong Stock Exchange is a stock exchange located in Hong Kong. It is Asia's third largest stock exchange in terms of market capitalization behind the Tokyo Stock Exchange and the Shanghai Stock Exchange and fifth largest in the world...

 in 2007 with its IPO price at HK$5.28 per share
Share (finance)
A joint stock company divides its capital into units of equal denomination. Each unit is called a share. These units are offered for sale to raise capital. This is termed as issuing shares. A person who buys share/shares of the company is called a shareholder, and by acquiring share or shares in...

, while Leslie Lee Alexander, boss of the Houston Rockets
Houston Rockets
The Houston Rockets are an American professional basketball team based in Houston, Texas. The team plays in the Southwest Division of the Western Conference in the National Basketball Association . The team was established in 1967, and played in San Diego, California for four years, before being...

, acted as its cornerstone investor
Investor
An investor is a party that makes an investment into one or more categories of assets --- equity, debt securities, real estate, currency, commodity, derivatives such as put and call options, etc...

. In October 2010, the company acquired the Fila trademark in mainland China, Hong Kong and Macao from Belle International
Belle International
Belle International Holdings Limited is the No. 1 woman's shoe retailer in the People's Republic of China, with 22% domestic market share. It is engaged in the manufacturing, distribution and retail sales of footwear products...

. Since then, the company operates the Fila
Fila (company)
Fila is one of the world's largest sportswear manufacturing companies. Founded in 1911 in Italy, Fila has been owned and operated from South Korea since a takeover in 2007. Headed by chairman and CEO Yoon-Soo Yoon, Fila now has offices in 11 countries worldwide....

 business in these three areas. Boston Celtics
Boston Celtics
The Boston Celtics are a National Basketball Association team based in Boston, Massachusetts. They play in the Atlantic Division of the Eastern Conference. Founded in 1946, the team is currently owned by Boston Basketball Partners LLC. The Celtics play their home games at the TD Garden, which...

' Kevin Garnett
Kevin Garnett
Kevin Maurice Garnett is an American professional basketball player who currently plays power forward for the Boston Celtics of the National Basketball Association . After a high school basketball career at Farragut Career Academy which included winning a national player of the year award, he...

 left his former shoe sponsor Adidas
Adidas
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company , and Rockport...

and sponsored by Anta since August 2010.

External links

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