Angus Reid Public Opinion

Angus Reid Public Opinion

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Angus Reid Public Opinion is an international public affairs practice. It was established in 2006 under the name Angus Reid Strategies by Dr Angus Reid
Angus Reid (market research)
Angus Reid is the CEO of Vision Critical and the company’s public affairs division, Angus Reid Public Opinion. He has been the recipient of a Canada Council Doctoral Fellowship, the Entrepreneur of the Year award for the Pacific Region in the ""services" Category, and was inducted into the...

, a Canadian sociologist who founded his first research company in 1979. Reid sold the Angus Reid Group to Paris-based Ipsos
Ipsos S.A. is a global market research company headquartered in Paris, France. The Company was founded in 1975 and has been publicly traded on the Paris Stock Exchange since 1 July 1999...

 SA in 2000. Angus Reid Public Opinion conducts regional, national and multi-country research.

Angus Reid's headquarters are in Vancouver
Vancouver is a coastal seaport city on the mainland of British Columbia, Canada. It is the hub of Greater Vancouver, which, with over 2.3 million residents, is the third most populous metropolitan area in the country,...

, Canada, and the company has offices in Calgary
Calgary is a city in the Province of Alberta, Canada. It is located in the south of the province, in an area of foothills and prairie, approximately east of the front ranges of the Canadian Rockies...

, Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...

 and Ottawa
Ottawa is the capital of Canada, the second largest city in the Province of Ontario, and the fourth largest city in the country. The city is located on the south bank of the Ottawa River in the eastern portion of Southern Ontario...

. The firm also has offices in San Francisco, Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...

, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

, London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...

 and Sydney
Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...


Angus Reid Public Opinion is a component of Vision Critical
Vision Critical
Vision Critical is a strategic global market research and technology firm that creates software and services solutions for a diverse roster of international clients. The company was founded by Andrew Reid in 2000 amid the collapse of the dot com era and now has offices across North America, Europe...

, a specialized software-development company that creates online research tools.

Angus Reid polls are conducted using the Angus Reid Forum (, Sprinbgboard America ( and Springboard UK ( online panels.

Since 2006, Angus Reid has covered eight provincial elections in Canada—more than any other pollster in the country—and the results have accurately predicted the outcome of each of these democratic processes.
The firm also provided the most accurate forecast of the 2008 Canadian federal election.

In October 2009, Angus Reid entered the UK market, with the first of a series of voting intention surveys on behalf of is one of Britain's political blogs. Run by Mike Smithson, a former BBC journalist, Liberal Democrat councillor and general election candidate, the site began in March 2004....

. They are members of the British Polling Council
British Polling Council
The British Polling Council is an association of market research companies whose opinion polls are regularly published or broadcast in media in the United Kingdom...


In November 2010, Angus Reid Public Opinion covered a U.S. election for the first time, offering accurate predictions of the contests in California, New York and Ohio.

In May 2011, Angus Reid Public Opinion once again offered the most accurate prediction of a Canadian federal election.

Also in 2011, Angus Reid Public Opinion predicted a victory for the "No" side in the alternative vote system referendum in Grean Britain, and a victory for the "Yes" side in the referendum on the harmonized sales tax in British Columbia..