American Legacy Foundation
Encyclopedia
The American Legacy Foundation (ALF) is a 501(c)(3) not-for-profit organization dedicated to preventing teen smoking and encouraging smokers to quit. It was established in March 1998 as a result of the Master Settlement Agreement
(MSA) between a coalition of attorneys general
in 46 states and five United States
territories and the tobacco industry. It is funded primarily by payments designated by the settlement.
The organization is responsible for the truth
anti-youth smoking ad campaign, which won an Effie Award in 2005, and the creation and continued funding of the Legacy Tobacco Documents Library
(LTDL), a digital library hosted by the University of California, San Francisco. The LTDL contains more than 7 million internal documents (40+ million pages) created by major tobacco companies related to their advertising, manufacturing, marketing, sales, and scientific research activities.
Master Settlement Agreement
The Tobacco Master Settlement Agreement was entered in November 1998, originally between the four largest US tobacco companies and the attorneys general of 46 states...
(MSA) between a coalition of attorneys general
Attorney General
In most common law jurisdictions, the attorney general, or attorney-general, is the main legal advisor to the government, and in some jurisdictions he or she may also have executive responsibility for law enforcement or responsibility for public prosecutions.The term is used to refer to any person...
in 46 states and five United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
territories and the tobacco industry. It is funded primarily by payments designated by the settlement.
The organization is responsible for the truth
TheTruth.com
TheTruth.com is an anti-smoking campaign in the United States. The campaign is run by the American Legacy Foundation, which was founded under the terms of the Master Settlement Agreement, between the US tobacco companies and 46 US states and 5 territories...
anti-youth smoking ad campaign, which won an Effie Award in 2005, and the creation and continued funding of the Legacy Tobacco Documents Library
Legacy Tobacco Documents Library
The Legacy Tobacco Documents Library is a digital archive of tobacco industry documents, funded by the American Legacy Foundation and created and maintained by the University of California, San Francisco...
(LTDL), a digital library hosted by the University of California, San Francisco. The LTDL contains more than 7 million internal documents (40+ million pages) created by major tobacco companies related to their advertising, manufacturing, marketing, sales, and scientific research activities.
External links
- American Legacy Foundation
- truth
- Become An Ex
- UCSF Tobacco Industry Videos Collection
- UCSF Tobacco Industry Audio Recordings Collection
- Rob Walker, "Ad Report Card: Tobacco, Smoked", Slate magazine, October 2, 2000
- Seth Stevenson, "How To Get Teens Not To Smoke: Prey on their insecurity", Slate magazine, March 7, 2005
- Libby Lewis, "Judge, Citing Reservations, Backs Anti-Tobacco Ads", All Things Considered, National Public Radio, August 23, 2005
- MyLegacyStory.org
- NATC