American Express
Encyclopedia
American Express Company or AmEx, is an American multinational
Multinational corporation
A multi national corporation or enterprise , is a corporation or an enterprise that manages production or delivers services in more than one country. It can also be referred to as an international corporation...

 financial services
Financial services
Financial services refer to services provided by the finance industry. The finance industry encompasses a broad range of organizations that deal with the management of money. Among these organizations are credit unions, banks, credit card companies, insurance companies, consumer finance companies,...

 corporation headquartered in Three World Financial Center
Three World Financial Center
Three World Financial Center also known as American Express Tower, is one of the thirty tallest skyscrapers in New York City. Located on West Street between Liberty Street and Vesey Street in Lower Manhattan the building is the tallest, 739 feet , of the four buildings in the World Financial...

, Manhattan
Manhattan
Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...

, New York City, New York, United States. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average
Dow Jones Industrial Average
The Dow Jones Industrial Average , also called the Industrial Average, the Dow Jones, the Dow 30, or simply the Dow, is a stock market index, and one of several indices created by Wall Street Journal editor and Dow Jones & Company co-founder Charles Dow...

. The company is best known for its credit card
Credit card
A credit card is a small plastic card issued to users as a system of payment. It allows its holder to buy goods and services based on the holder's promise to pay for these goods and services...

, charge card
Charge card
A charge card is a card that provides an alternative payment to cash when making purchases in which the issuer and the cardholder enter into an agreement that the debt incurred on the charge account will be paid in full and by due date or be subject to severe late fees and restrictions on card...

, and traveler's cheque
Traveler's cheque
A traveler's cheque is a preprinted, fixed-amount cheque designed to allow the person signing it to make an unconditional payment to someone else as a result of having paid the issuer for that privilege.- Usage :As traveler's cheques can usually be replaced if lost or stolen A traveler's cheque...

 businesses. Amex cards account for approximately 24% of the total dollar volume of credit card transactions in the US, the highest of any card issuer.

BusinessWeek
BusinessWeek
Bloomberg Businessweek, commonly and formerly known as BusinessWeek, is a weekly business magazine published by Bloomberg L.P. It is currently headquartered in New York City.- History :...

and Interbrand
Interbrand
Interbrand, a division of Omnicom, is a global branding consultancy, specializing in vast brand services, including brand analytics, brand strategy, brand valuation, corporate design, digital brand management, and naming...

 ranked American Express as the 22nd most valuable brand in the world, estimating the brand to be worth US$14.97 billion. Fortune
Fortune (magazine)
Fortune is a global business magazine published by Time Inc. Founded by Henry Luce in 1930, the publishing business, consisting of Time, Life, Fortune, and Sports Illustrated, grew to become Time Warner. In turn, AOL grew as it acquired Time Warner in 2000 when Time Warner was the world's largest...

listed Amex as one of the top 20 Most Admired Companies in the World.

The company's mascot
Mascot
The term mascot – defined as a term for any person, animal, or object thought to bring luck – colloquially includes anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name...

, adopted in 1958, is a Roman gladiator or Centurion
Centurion
A centurion was a professional officer of the Roman army .Centurion may also refer to:-Military:* Centurion tank, British battle tank* HMS Centurion, name of several ships and a shore base of the British Royal Navy...

 whose image appears on the company's travelers' cheques and charge card
Charge card
A charge card is a card that provides an alternative payment to cash when making purchases in which the issuer and the cardholder enter into an agreement that the debt incurred on the charge account will be paid in full and by due date or be subject to severe late fees and restrictions on card...

s.

Early history

American Express was started as an express mail
Express mail
In most postal systems express mail refers to an accelerated delivery service for which the customer pays a surcharge and receives faster delivery. Express mail is a service for domestic mail and is governed by a country's own postal administration...

 business in Albany, New York
Albany, New York
Albany is the capital city of the U.S. state of New York, the seat of Albany County, and the central city of New York's Capital District. Roughly north of New York City, Albany sits on the west bank of the Hudson River, about south of its confluence with the Mohawk River...

, in 1850. It was founded as a joint stock corporation by the merger of the express companies owned by Henry Wells
Henry Wells
Henry Wells was an American businessman important in the history of both the American Express Company and Wells Fargo & Company.-Early life:...

 (Wells & Company), William Fargo
William Fargo
William George Fargo , pioneer American expressman, was born in Pompey, New York. From the age of thirteen he had to support himself, obtaining little schooling, and for several years he was a clerk in grocery stores in Syracuse....

 (Livingston, Fargo & Company), and John Warren Butterfield
John Warren Butterfield
John Warren Butterfield was an operator of stagecoach and freight lines in the mid-19th century in the American Northeast and Southwest. He founded companies that became American Express and Wells Fargo. Butterfield also founded the Butterfield Overland Express and from 1858 to 1861 operated a...

 (Wells, Butterfield & Company, the successor earlier in 1850 of Butterfield, Wasson & Company). The same founders also started Wells Fargo & Co. in 1852 when Butterfield and other directors objected to the proposal that American Express extend its operations to California.

American Express first established its headquarters in a building at the intersection of Jay Street and Hudson Street
Hudson Street (Manhattan)
Hudson Street is a north/south oriented street in the New York City borough of Manhattan. Running from TriBeCa to Greenwich Village and through Hudson Square, Hudson Street has two distinct one-way traffic patterns that meet at Abingdon Square, at the street's intersection with Eighth Avenue and...

 in what was later called the TriBeCa
TriBeCa
Tribeca is a neighborhood in Lower Manhattan, New York in the United States. Its name is an acronym based on the words "Triangle below Canal Street", and is properly bounded by Canal Street, West Street, Broadway, and Vesey Street...

 section of Manhattan. For years it enjoyed a virtual monopoly on the movement of express shipments (goods, securities, currency, etc.) throughout New York State. In 1874, American Express moved its headquarters to 65 Broadway in what was becoming the Financial District
Financial District, Manhattan
The Financial District of New York City is a neighborhood on the southernmost section of the borough of Manhattan which comprises the offices and headquarters of many of the city's major financial institutions, including the New York Stock Exchange and the Federal Reserve Bank of New York...

 of Manhattan, a location it was to retain through two buildings.

American Express buildings

In 1854, the American Express Co. purchased a lot on Vesey Street in New York City as the site for its stables. The company's first New York headquarters were in an impressive marble Italianate palazzo at 55–61 Hudson Street
Hudson Street (Manhattan)
Hudson Street is a north/south oriented street in the New York City borough of Manhattan. Running from TriBeCa to Greenwich Village and through Hudson Square, Hudson Street has two distinct one-way traffic patterns that meet at Abingdon Square, at the street's intersection with Eighth Avenue and...

 between Thomas Street
Thomas Street
Thomas Street was an English astronomer. In 1661, he published Astronomia Carolina, a new theorie of Coelestial Motions. An Appendix to Astronomia Carolina followed in 1664....

 and Jay Street (1857–58, John Warren Ritch), which had a busy freight depot on the ground story with a spur line from the Hudson River Railroad. A stable was constructed nearby at 4–8 Hubert Street, between Hudson Street and Collister Street (1866–67, Ritch & Griffiths), five blocks north of the Hudson Street building.

The company prospered sufficiently that headquarters were moved in 1874 from the wholesale shipping district to the budding Financial District, and into rented offices in two five-story brownstone commercial buildings at 63 and 65 Broadway, between Exchange Alley and Rector Street, and between Broadway
Broadway (New York City)
Broadway is a prominent avenue in New York City, United States, which runs through the full length of the borough of Manhattan and continues northward through the Bronx borough before terminating in Westchester County, New York. It is the oldest north–south main thoroughfare in the city, dating to...

 and Trinity Place
Trinity Place
Trinity Place is a north-south thoroughfare in Lower Manhattan in New York City. It passes the rear of Trinity Church, a historic gothic-style cathedral on Broadway at Wall Street...

 that were owned by the Harmony family.

In 1880, American Express built a new warehouse behind the Broadway Building at 46 Trinity Place, between Exchange Alley and Rector Street. The designer is unknown, but it has a façade of brick arches that are redolent of pre-skyscraper New York. American Express has long been out of this building, but it still bears a terracotta seal with the American Express Eagle. In 1890–91 the company constructed a new ten-story building by Edward H. Kendall
Edward H. Kendall
Edward Hale Kendall was an American architect with a practice in New York City.Born in Boston, Massachusetts, Kendall was one of the first generation of Americans to study in Paris; he apprenticed in the office of the construction engineer Gridley James Fox Bryant, Boston...

 on the site of its former headquarters on Hudson Street
Hudson Street (Manhattan)
Hudson Street is a north/south oriented street in the New York City borough of Manhattan. Running from TriBeCa to Greenwich Village and through Hudson Square, Hudson Street has two distinct one-way traffic patterns that meet at Abingdon Square, at the street's intersection with Eighth Avenue and...

.

By 1903, the company had assets of some $28 million, second only to the National City Bank of New York
Citibank
Citibank, a major international bank, is the consumer banking arm of financial services giant Citigroup. Citibank was founded in 1812 as the City Bank of New York, later First National City Bank of New York...

 among financial institution
Financial institution
In financial economics, a financial institution is an institution that provides financial services for its clients or members. Probably the most important financial service provided by financial institutions is acting as financial intermediaries...

s in the city. To reflect this, the company purchased the Broadway buildings and site.

At the end of the Wells-Fargo reign in 1914, an aggressive new president, George Chadbourne Taylor (1868–1923), who had worked his way up through the company over the previous thirty years, decided to build a new headquarters. The old buildings, dubbed by the New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...

 as "among the ancient landmarks" of lower Broadway, were inadequate for such a rapidly expanding concern. In March 1914, Renwick, Aspinwall & Tucker filed for the construction of a 32-story concrete-and steel-framed office tower
Skyscraper
A skyscraper is a tall, continuously habitable building of many stories, often designed for office and commercial use. There is no official definition or height above which a building may be classified as a skyscraper...

 in which all of the company's operations, then in four separate buildings, were to be consolidated. The building proposal of 1914 was abandoned, probably due to the war in Europe, but was resurrected two years later in a reduced form, at an estimated cost of $1 million.

The 21-story (plus basement), neo-classical
Neoclassicism
Neoclassicism is the name given to Western movements in the decorative and visual arts, literature, theatre, music, and architecture that draw inspiration from the "classical" art and culture of Ancient Greece or Ancient Rome...

, American Express Co. Building
65 Broadway
The American Express Building at 65 Broadway in New York City's Financial District is a 21-story office building constructed in 1916-17 in the neoclassical style as the headquarters of American Express...

, was constructed in 1916–17 to the design of James L. Aspinwall, of the firm of Renwick, Aspinwall & Tucker, the successor to the architectural practice of the eminent James Renwick, Jr.
James Renwick, Jr.
James Renwick, Jr. , was a prominent American architect in the 19th-century. The Encyclopedia of American Architecture calls him "one of the most successful American architects of his time".-Life and work:Renwick was born into a wealthy and well-educated family...

. The building consolidated the two lots of the former buildings with a single address: 65 Broadway
65 Broadway
The American Express Building at 65 Broadway in New York City's Financial District is a 21-story office building constructed in 1916-17 in the neoclassical style as the headquarters of American Express...

. This building was part of the "Express Row" section of lower Broadway at the time. The concrete-and-steel-framed building has an H-shaped plan with tall slender wings arranged around central light courts, a type of plan employed from the 1880s through the 1910s to provide offices with maximum light and air. Faced in white brick and terra cotta above a granite base, both facades employ the tripartite composition of base-shaft-capital then popular for the articulation of skyscrapers, with a colonnaded base and upper portion. The famous American Express Eagle adorns the building twice: there is an asymmetric eagle on the lower arch, while a symmetric eagle adorns the arch atop the building. The Broadway entrance features a double-story Corinthian colonnade with large arched windows. The building completed the continuous masonry wall of its block-front poda nae and assisted in transforming Broadway into the "canyon" of neo-classical masonry office towers familiar to this day

American Express sold this building in 1975, but retained travel services here. The building was also the headquarters over the years of other prominent firms, including investment bankers J.& W. Seligman & Co. (1940–74), the American Bureau of Shipping
American Bureau of Shipping
The American Bureau of Shipping is a classification society, with a mission to promote the security of life, property and the natural environment, primarily through the development and verification of standards for the design, construction and operational maintenance of marine-related facilities...

, a maritime concern (1977–86), and currently J.J. Kenny, and Standard & Poor's
Standard & Poor's
Standard & Poor's is a United States-based financial services company. It is a division of The McGraw-Hill Companies that publishes financial research and analysis on stocks and bonds. It is well known for its stock-market indices, the US-based S&P 500, the Australian S&P/ASX 200, the Canadian...

, who has renamed the building for itself

Nationwide expansion

American Express extended its reach nationwide by arranging affiliations with other express companies (including Wells Fargo
Wells Fargo
Wells Fargo & Company is an American multinational diversified financial services company with operations around the world. Wells Fargo is the fourth largest bank in the U.S. by assets and the largest bank by market capitalization. Wells Fargo is the second largest bank in deposits, home...

 – the replacement for the two former companies that merged to form American Express), railroads, and steamship companies.

Financial services

In 1882, American Express started its expansion in the area of financial services by launching a money order
Money order
A money order is a payment order for a pre-specified amount of money. Because it is required that the funds be prepaid for the amount shown on it, it is a more trusted method of payment than a cheque.-History of money orders:...

 business to compete with the United States Post Office's money orders.

Sometime between 1888 and 1890, J. C. Fargo
J. C. Fargo
James Congdell Fargo is a former president of American Express.He was the younger brother of William Fargo, co-founder of American Express and Wells, Fargo & Co., and became the third president of American Express after William's death in 1881.James was also a co-founder along with William Fargo...

 took a trip to Europe and returned frustrated and infuriated. Despite the fact that he was president of American Express and that he carried with him traditional letters of credit
Letter of credit
A standard, commercial letter of credit is a document issued mostly by a financial institution, used primarily in trade finance, which usually provides an irrevocable payment undertaking....

, he found it difficult to obtain cash anywhere except in major cities. Fargo went to Marcellus Flemming Berry
Marcellus Flemming Berry
Marcellus Flemming Berry invented the Traveller's cheque when working for American Express. -References:...

 and asked him to create a better solution than the traditional letter of credit. Berry introduced the American Express Traveler's Cheque
Traveler's cheque
A traveler's cheque is a preprinted, fixed-amount cheque designed to allow the person signing it to make an unconditional payment to someone else as a result of having paid the issuer for that privilege.- Usage :As traveler's cheques can usually be replaced if lost or stolen A traveler's cheque...

 which was launched in 1891 in denominations of $10, $20, $50, and $100.

Traveler's cheques established American Express as a truly international company. In 1914, at the outbreak of World War I
World War I
World War I , which was predominantly called the World War or the Great War from its occurrence until 1939, and the First World War or World War I thereafter, was a major war centred in Europe that began on 28 July 1914 and lasted until 11 November 1918...

, American Express offices in Europe were among the few companies to honor the letters of credit (issued by various banks) held by Americans in Europe, despite other financial institutions having refused to assist these stranded travelers.

Loss of railroad express business

American Express became one of the monopolies that President Theodore Roosevelt
Theodore Roosevelt
Theodore "Teddy" Roosevelt was the 26th President of the United States . He is noted for his exuberant personality, range of interests and achievements, and his leadership of the Progressive Movement, as well as his "cowboy" persona and robust masculinity...

 had the Interstate Commerce Commission
Interstate Commerce Commission
The Interstate Commerce Commission was a regulatory body in the United States created by the Interstate Commerce Act of 1887. The agency's original purpose was to regulate railroads to ensure fair rates, to eliminate rate discrimination, and to regulate other aspects of common carriers, including...

 investigate during his administration. The interest of the ICC was drawn to its strict control of the railroad express business. However, the solution did not come immediately to hand. The solution to this problem came as a coincidence to other problems during World War I
World War I
World War I , which was predominantly called the World War or the Great War from its occurrence until 1939, and the First World War or World War I thereafter, was a major war centred in Europe that began on 28 July 1914 and lasted until 11 November 1918...

.

During the winter of 1917, the US suffered a severe coal shortage and on December 26 President
President of the United States
The President of the United States of America is the head of state and head of government of the United States. The president leads the executive branch of the federal government and is the commander-in-chief of the United States Armed Forces....

 Woodrow Wilson
Woodrow Wilson
Thomas Woodrow Wilson was the 28th President of the United States, from 1913 to 1921. A leader of the Progressive Movement, he served as President of Princeton University from 1902 to 1910, and then as the Governor of New Jersey from 1911 to 1913...

 commandeered the railroads on behalf of the US government to move US troops
United States armed forces
The United States Armed Forces are the military forces of the United States. They consist of the Army, Navy, Marine Corps, Air Force, and Coast Guard.The United States has a strong tradition of civilian control of the military...

, their supplies, and coal. Treasury Secretary William Gibbs McAdoo
William Gibbs McAdoo
William Gibbs McAdoo, Jr. was an American lawyer and political leader who served as a U.S. Senator, United States Secretary of the Treasury and director of the United States Railroad Administration...

 was assigned the task of consolidating the railway lines for the war effort
War effort
In politics and military planning, a war effort refers to a coordinated mobilization of society's resources—both industrial and human—towards the support of a military force...

. All contracts between express companies and railroads were nullified and McAdoo proposed that all existing express companies be consolidated into a single company to serve the country's needs. This ended American Express's express business, and removed them from the ICC’s interest. The result was that a new company called the American Railway Express Agency
Railway Express Agency
The Railway Express Agency was a the national monopoly set up by the Untied States federal government in 1917. Rail express services provided small package and parcel transportation using the extant railroad infrastructure much as UPS functions today using the road system...

 formed in July 1918. The new entity took custody of all the pooled equipment and property of existing express companies (the largest share of which, 40%, came from American Express, who had owned the rights to the express business over 71280 miles (114,713.8 km) of railroad lines, and had 10,000 offices, with over 30,000 employees).

Recent history

Current CEO Ken I. Chenault took over leadership of American Express in 2001 from Harvey Golub
Harvey Golub
Harvey Golub is a business executive, most recently the Chairman of the Board at American International Group . His resignation as AIG chair was announced on July 16, 2010...

, CEO from 1993 to 2001. Prior to that, the company was headed by James D. Robinson III
James D. Robinson III
James Dixon Robinson III was the chief executive officer of American Express Co. from 1977 until his retirement in 1993.-Education:...

 from 1977 to 1993.

Charge card services

American Express executives discussed the possibility of launching a travel charge card
Charge card
A charge card is a card that provides an alternative payment to cash when making purchases in which the issuer and the cardholder enter into an agreement that the debt incurred on the charge account will be paid in full and by due date or be subject to severe late fees and restrictions on card...

 as early as 1946, but it was not until Diners Club
Diners Club
Diners Club International, founded as Diners Club, is a charge card company formed in 1950 by Frank X. McNamara, Ralph Schneider and Matty Simmons...

 launched their card in March 1950 that American Express began to seriously consider the possibility. At the end of 1957, American Express CEO Ralph Reed
Ralph Reed (American Express)
Ralph Thomas Reed was the CEO of American Express in 1957. He was the person who made the decision to create the American Express charge card, first issued in 1958.-References:...

 decided to get into the card business, and by the launch date of October 1, 1958 public interest had become so significant that they issued 250,000 cards prior to the official launch date. The card was launched with an annual fee of $6, $1 higher than Diners Club, to be seen as a premium product. The first cards were paper, with the account number and cardmember's name typed. It was not until 1959 that American Express began issuing embossed ISO/IEC 7810 plastic cards, an industry first.

In 1966, American Express introduced the Gold Card and in 1984 the Platinum Card, clearly defining different market segment
Market segment
Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function...

s within its own business, a practice that has proliferated across a broad array of industries. The Platinum Card was billed as super-exclusive and had a $250 annual fee (it is currently $450). It was offered by invitation only to American Express customers with at least 2 years of tenure, significant spending, and excellent payment history; it is now open to applications on request.

In 1987, American Express introduced the Optima card, their first credit card
Credit card
A credit card is a small plastic card issued to users as a system of payment. It allows its holder to buy goods and services based on the holder's promise to pay for these goods and services...

 product. Previously, all American Express cards had to be paid in full each month, but Optima allowed customers to carry a balance (the charge cards also now allow extended payment options on qualifying charges based on credit availability). Although American Express no longer accepts applications for the Optima brand of cards, since July 13, 2009, Optima cards are still listed on the American Express website, as a reference to existing members only. According to American Express, Optima accounts were not converted or closed. However, Blue from American Express has prevailed as the replacement for the original Optima style of credit card. Blue includes multiple benefits free of charge, unlike Optima, including the Membership Rewards program.

In April 1992, American Express spun off its subsidiary, First Data Corp., in an IPO. Then, in October 1996, the company distributed the remaining majority of its holdings in First Data Corp., reducing its ownership to less than 5%.

In 1994, the Optima True Grace card was introduced. The card was unique in that it offered a grace period
Grace period
A grace period is a time past the deadline for an obligation during which a late penalty that would have been imposed is waived. Grace periods, which can range from a number of minutes to a number of days or longer, depending on the context, can apply in various situations, including arrival at a...

 on all purchases whether a balance was carried on the card or not (as opposed to traditional revolving credit cards which charge interest on new purchases if so much as $1 was carried over). The card was discontinued a few years later; the now discontinued One from American Express card offered a similar feature called "Interest Protection....."

"Boston Fee Party"

From early 1980s until the early 1990s, American Express was known for cutting its merchant fees
Interchange fee
Interchange fee is a term used in the payment card industry to describe a fee paid between banks for the acceptance of card based transactions. Usually it is a fee that a merchant's bank pays a customer's bank however there are instances where the interchange fee is paid from the issuer to...

 (also known as a "discount rate") to merchants and restaurants if they accepted only American Express and no other credit or charge cards. This prompted competitors such as Visa and MasterCard to cry foul for a while as the tactics "locked" restaurants into American Express.

However, in 1991, several restaurants in Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...

 started accepting and encouraging the use of Visa and MasterCard because of their far lower fees as compared to American Express' fees at the time (which were about 4% for each transaction versus around 1.2% at the time for Visa and MasterCard). A few even stopped accepting American Express credit and charge cards. The revolt, known as the "Boston Fee Party" in reference to the Boston Tea Party
Boston Tea Party
The Boston Tea Party was a direct action by colonists in Boston, a town in the British colony of Massachusetts, against the British government and the monopolistic East India Company that controlled all the tea imported into the colonies...

, quickly spread nationwide to over 250 restaurants across the United States, including restaurants in other cities such as New York City, Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...

, and Los Angeles. In response, American Express decided to reduce its discount rate gradually to compete more effectively and add new merchants to its network such as supermarkets and drugstores. Many elements of the exclusive acceptance program were also phased out so American Express could effectively encourage businesses to add American Express cards to their existing list of payment options.

Currently, American Express' average US merchant rate is about 2.89%, while the average Discover, Mastercard, and Visa U.S. merchant rate is about 2% (Visa/MasterCard signature debit card
Debit card
A debit card is a plastic card that provides the cardholder electronic access to his or her bank account/s at a financial institution...

s are at 1.7%.) Some merchant sectors, such as quick-service restaurants including McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

, have special reduced rates to accommodate business needs and profit.

Cable TV

American Express formed a joint venture with Warner Communications
Warner Communications
Warner Communications or Warner Communications, Inc. was established in 1971 when Kinney National Company spun off its non-entertainment assets, due to a financial scandal over its parking operations and changed its name....

 in 1979 called Warner-Amex Satellite Entertainment
Warner-Amex Satellite Entertainment
Warner-Amex Satellite Entertainment Company was a joint venture owned and operated by Warner Communications and American Express that developed and worked on interactive television systems in the late 1970s and initiated several successful cable...

, which created MTV, Nickelodeon
Nickelodeon (TV channel)
Nickelodeon, often simply called Nick and originally named Pinwheel, is an American children's channel owned by MTV Networks, a subsidiary of Viacom International. The channel is primarily aimed at children ages 7–17, with the exception of their weekday morning program block aimed at preschoolers...

, and The Movie Channel
The Movie Channel
The Movie Channel is an American premium channel owned by Showtime Networks, Inc., a subsidiary of CBS Corporation, which shows mostly movies, as well as special behind-the-scenes features, softcore adult erotica and movie trivia....

. The partnership only lasted until 1984. The properties were sold to Viacom
Viacom (1971–2005)
Viacom , stylized as VIACOM in its current logo, was an American media conglomerate. It was the owner of CBS, Nickelodeon & MTV, among others. Effective December 31, 2005, this corporate entity changed its name to CBS Corporation...

 soon after.

Conversion to bank holding company

On November 10, 2008, during the financial crisis of 2008, the company won Federal Reserve System
Federal Reserve System
The Federal Reserve System is the central banking system of the United States. It was created on December 23, 1913 with the enactment of the Federal Reserve Act, largely in response to a series of financial panics, particularly a severe panic in 1907...

 approval to convert to a bank holding company, making it eligible for government help under the Troubled Asset Relief Program. At that time, American Express had total consolidated assets of about $127 billion. In June 2009, $3.39 billion in TARP funds were repaid plus $74.4 million in dividend payments, and in July 2009 they ended their obligations under TARP by buying back $340 million in Treasury warrants.

Controversy in the UK

In November 2010 the UK division of American Express was cautioned by the Office of Fair Trading
Office of Fair Trading
The Office of Fair Trading is a not-for-profit and non-ministerial government department of the United Kingdom, established by the Fair Trading Act 1973, which enforces both consumer protection and competition law, acting as the UK's economic regulator...

 for the use of controversial charging order
Charging order
A charging order, in English law, is an order obtained from a court or judge by a judgment creditor, by which the property of the judgment debtor in any stocks or funds or land stands charged with the payment of the amount for which judgment shall have been recovered, with interest and...

s against those in debt. The regulator said that the company was one of four companies who were encouraging customers to turn their unsecured credit card debts into a form of secured debt.

Loyalty acquisition

In March 2011, American Express completed a $685m purchase of Loyalty Partner, which operates the Payback loyalty program in Germany and Poland, and the i-Mint loyalty program in India.

Typical credit card business model

When a consumer makes a purchase using a credit or charge card, a small portion of the price is paid as a fee (known as the merchant discount), with the merchant keeping the remainder. There are typically three parties who split this fee amongst themselves:
  1. Acquiring bank
    Acquiring bank
    An acquiring bank is the bank or financial institution that processes credit and or debit card payments for products or services for a merchant. The term acquirer indicates that the bank accepts or acquires credit card transactions from the card-issuing banks within an association...

    : the bank which processes credit card transactions for a merchant, including crediting the merchant's account
    Merchant account
    A merchant account is a type of bank account that allows businesses to accept payments by debit or credit cards. A merchant account is established under an agreement between an acceptor and a merchant acquiring bank for the settlement of credit card and/or debit card transactions...

     for the value charged to a credit card less all fees.
  2. Issuing bank: the bank which issues the consumer's credit card. This is the bank a consumer is responsible for repaying after making a credit card purchase. The issuer's share of the merchant discount is known as the interchange fee
    Interchange fee
    Interchange fee is a term used in the payment card industry to describe a fee paid between banks for the acceptance of card based transactions. Usually it is a fee that a merchant's bank pays a customer's bank however there are instances where the interchange fee is paid from the issuer to...

    .
  3. Network: the link between acquiring banks and issuing banks. These banks have relationships with a network, rather than with each other, for fulfilling card purchases. This allows a card issued by a community bank in Peru
    Peru
    Peru , officially the Republic of Peru , is a country in western South America. It is bordered on the north by Ecuador and Colombia, on the east by Brazil, on the southeast by Bolivia, on the south by Chile, and on the west by the Pacific Ocean....

     to be used at a shop in South Africa
    South Africa
    The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

    , for instance, without requiring the banks to have a direct relationship with each other. The two largest networks in the world are Visa and MasterCard
    MasterCard
    Mastercard Incorporated or MasterCard Worldwide is an American multinational financial services corporation with its headquarters in the MasterCard International Global Headquarters, Purchase, Harrison, New York, United States...

    .


The average merchant discount in the United States is 1.9%. Of this, approximately 0.1% goes to the acquirer, 1.7% to the issuer, and 0.09% to the network.

Most Prime and Superprime card issuers use the majority of their interchange revenue to fund loyalty program
Loyalty program
Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior which is potentially beneficial to the firm....

s like frequent flyer points and cash back
Credit card cashback
When accepting payment by credit card, merchants typically pay a percentage of the transaction amount in commission to their bank or merchant services provider. Many credit card issuers, particularly those in the United Kingdom and United States, share the commission with the card holder by giving...

, and hence their profit from card spending is small relative to the interest they earn from card lending.

How American Express differs

American Express typically plays the role of all three parties above, keeping the entire merchant discount. In recent years Amex has begun authorizing other banks to either acquire or issue on Amex's behalf, primarily in countries where Amex would otherwise have little or no presence.

Amex also has historically charged a higher merchant discount than Visa or MasterCard. The size of the premium can differ significantly: in the US, Amex charges 66 basis point
Basis point
A basis point is a unit equal to 1/100 of a percentage point or one part per ten thousand...

s more (2.56% vs 1.9%) than rivals Visa and MasterCard, while in Australia Amex charges more than twice as much as Visa or MasterCard due to Australian interchange regulations.

Amex uses this higher discount revenue to invest in rewards programs that provide a higher payout than competing programs. These more substantial rewards programs, in addition to a premium brand and a reputation for superior customer service
Customer service
Customer service is the provision of service to customers before, during and after a purchase.According to Turban et al. , “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer...

, allows Amex to attract a disproportionate share of affluent consumers. Amex then uses its strength with affluent consumers to justify charging a higher merchant discount rate, implying that if a merchant does not accept Amex cards he or she will lose affluent customers. This business model creates a self-reinforcing loop.

Due to what Amex calls its "spend-centric strategy", card spending and fees are responsible for 70% of Amex's card profit, vs. 10–40% for other issuers. Amex also tends to make more money from annual fees than other issuers do.

One tension in Amex's business model
Business model
A business model describes the rationale of how an organization creates, delivers, and captures value...

 is acceptance, a volume
Quantity
Quantity is a property that can exist as a magnitude or multitude. Quantities can be compared in terms of "more" or "less" or "equal", or by assigning a numerical value in terms of a unit of measurement. Quantity is among the basic classes of things along with quality, substance, change, and relation...

 vs. margin
Profit margin
Profit margin, net margin, net profit margin or net profit ratio all refer to a measure of profitability. It is calculated by finding the net profit as a percentage of the revenue.Net profit Margin = x100...

 trade-off
Trade-off
A trade-off is a situation that involves losing one quality or aspect of something in return for gaining another quality or aspect...

. Because Amex charges a higher merchant discount fee, it is not as widely accepted as Visa or MasterCard. Amex's business model depends on having a higher discount fee, however, making it difficult to lower it. The company has to strike a balance, keeping its fee low enough to attract sufficient merchants, but high enough to fund rich rewards and drive its business model. In countries where Amex charges a small premium, like the US, it has near-parity acceptance, but its card rewards are not significantly more substantial than those of its competitors. In countries where it charges a large premium, its cards often have a much higher rewards payout than competing cards.

Many banks fund their lending, both card and otherwise, through deposit
Deposit account
A deposit account is a current account, savings account, or other type of bank account, at a banking institution that allows money to be deposited and withdrawn by the account holder. These transactions are recorded on the bank's books, and the resulting balance is recorded as a liability for the...

s. Without deposits, however, Amex has historically funded its lending through outstanding travelers cheques (which function like non-interest
Interest
Interest is a fee paid by a borrower of assets to the owner as a form of compensation for the use of the assets. It is most commonly the price paid for the use of borrowed money, or money earned by deposited funds....

-bearing deposits), the wholesale funding markets
Wholesale funding
Wholesale funding is a method that banks use in addition to core demand deposits to finance operations and manage risk. Wholesale funding sources include, but are not limited to, Federal funds, public funds , U.S. Federal Home Loan Bank advances, the U.S...

, and securitization
Securitization
Securitization is the financial practice of pooling various types of contractual debt such as residential mortgages, commercial mortgages, auto loans or credit card debt obligations and selling said consolidated debt as bonds, pass-through securities, or Collateralized mortgage obligation , to...

. As travelers cheques have declined in popularity since the rise of ATMs
Automated teller machine
An automated teller machine or automatic teller machine, also known as a Cashpoint , cash machine or sometimes a hole in the wall in British English, is a computerised telecommunications device that provides the clients of a financial institution with access to financial transactions in a public...

, Amex has begun seeking traditional deposits through online high-yield
Yield (finance)
In finance, the term yield describes the amount in cash that returns to the owners of a security. Normally it does not include the price variations, at the difference of the total return...

 savings account
Savings account
Savings accounts are accounts maintained by retail financial institutions that pay interest but cannot be used directly as money . These accounts let customers set aside a portion of their liquid assets while earning a monetary return...

s. The freeze in wholesale funding markets and securitization during the financial crisis of 2007–2010 caused Amex to accelerate these deposit-raising efforts, and also caused them to decrease growth in lending.

Due to its focus on affluent customers, Amex has historically had lower levels of credit losses than other issuers. The gap has almost disappeared for Q3'08 to Q1'09, however, as card issuers of all types experienced heightened credit losses.

Consumer cards

American Express is best known for its iconic Green, Gold, and Platinum charge cards, and offers credit cards of similar color levels in most countries.

In 1999, American Express introduced the Centurion Card
Centurion Card
The Centurion Card, known informally as the black card, is a charge card issued by American Express.The card is available in select markets, mainly the United States, Canada, Mexico, Europe, Taiwan, Korea, areas of China, Hong Kong, Japan, Australia and the Middle East...

, often referred to as the "black card," which caters to an even more affluent and elite customer segment. The card was initially only available to select users of the Platinum card. The annual fee for the card is $2,500 (up from $1,000 at introduction) with an additional one-time initiation fee of $5,000. In addition to a variety of exclusive benefits, the card itself is made of titanium. American Express created the card line amid rumors and urban legend
Urban legend
An urban legend, urban myth, urban tale, or contemporary legend, is a form of modern folklore consisting of stories that may or may not have been believed by their tellers to be true...

s in the 1980s that it produced an ultra-exclusive black card for elite users who could purchase anything with it.

American Express cards range between no annual fee (for Blue and many other consumer and business cards) and a $450 annual fee (for the Platinum card). Annual fees for the Green card start at $95 (first year free), while Gold card annual fees start at $125.

American Express has several co-branded credit cards, with most falling into one of two categories:
  • Airlines and hotels: e.g. Delta Air Lines
    Delta Air Lines
    Delta Air Lines, Inc. is a major airline based in the United States and headquartered in Atlanta, Georgia. The airline operates an extensive domestic and international network serving all continents except Antarctica. Delta and its subsidiaries operate over 4,000 flights every day...

    , Virgin Atlantic, British Airways
    British Airways
    British Airways is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. British Airways is the largest airline in the UK based on fleet size, international flights and international destinations...

    , Singapore Airlines
    Singapore Airlines
    Singapore Airlines Limited is the flag carrier airline of Singapore. Singapore Airlines operates a hub at Changi Airport and has a strong presence in the Southeast Asia, East Asia, South Asia, and "Kangaroo Route" markets...

    , Qantas
    Qantas
    Qantas Airways Limited is the flag carrier of Australia. The name was originally "QANTAS", an initialism for "Queensland and Northern Territory Aerial Services". Nicknamed "The Flying Kangaroo", the airline is based in Sydney, with its main hub at Sydney Airport...

    , JetBlue Airways
    JetBlue Airways
    JetBlue Airways Corporation is an American low-cost airline. The company is headquartered in the Forest Hills neighborhood of the New York City borough of Queens. Its main base is John F. Kennedy International Airport, also in Queens....

    , Starwood Hotels & Resorts Worldwide
    Starwood Hotels & Resorts Worldwide
    Starwood Hotels and Resorts Worldwide, Inc. is a hospitality ownership and management organization, headquartered in White Plains, New York. One of the world's largest hotel companies, it owns, operates, franchises and manages hotels, resorts, spas, residences, and vacation ownership properties...

    , Hilton Hotels
    Hilton Hotels
    Hilton Hotels & Resorts is an international chain of full-service hotels and resorts founded by Conrad Hilton and now owned by Hilton Worldwide. Hilton hotels are either owned by, managed by, or franchised to independent operators by Hilton Worldwide. Hilton Hotels became the first coast-to-coast...

    , Air France
    Air France
    Air France , stylised as AIRFRANCE, is the French flag carrier headquartered in Tremblay-en-France, , and is one of the world's largest airlines. It is a subsidiary of the Air France-KLM Group and a founding member of the SkyTeam global airline alliance...

     and Alitalia
    Alitalia
    Alitalia - Linee Aeree Italiane S.p.A. , in its later stages known as Alitalia - Linee Aeree Italiane S.p.A. in Extraordinary Administration, was the former Italian flag carrier...

     among others.
  • Retailers: e.g. Costco
    Costco
    Costco Wholesale Corporation is the largest membership warehouse club chain in the United States. it is the third largest retailer in the United States, where it originated, and the ninth largest in the world...

    , David Jones
    David Jones Limited
    David Jones Limited , colloquially known as DJs, is a high-end Australian department store chain.David Jones was founded in 1838 by David Jones, a Welsh immigrant, and is claimed to be the oldest continuously operating department store in the world still trading under its original name. It...

    , Holt Renfrew
    Holt Renfrew
    Holt Renfrew is a chain of high-end Canadian department stores. It is comparable to Barneys New York and Saks Fifth Avenue in the United States, and to two other upmarket chains owned by the same family, Britain's Selfridges and Ireland's Brown Thomas...

    , Harrods
    Harrods
    Harrods is an upmarket department store located in Brompton Road in Brompton, in the Royal Borough of Kensington and Chelsea, London. The Harrods brand also applies to other enterprises undertaken by the Harrods group of companies including Harrods Bank, Harrods Estates, Harrods Aviation and Air...

    , Macys, Bloomingdales and others


Their card aimed at young adults is called Blue from American Express. A television media campaign for Blue adopted the 1979 UK Synthpop
Synthpop
Synthpop is a genre of popular music that first became prominent in the 1980s, in which the synthesizer is the dominant musical instrument. It was prefigured in the 1960s and early 1970s by the use of synthesizers in progressive rock, electronic art rock, disco and particularly the "Kraut rock" of...

 hit "Cars
Cars (song)
Fear Factory, an American industrial metal band, recorded a version of "Cars" and released it as the second single from their third studio album, Obsolete. The song was only included as a bonus track on the limited edition digipak re-release of Obsolete and would be instrumental in breaking Fear...

" by Gary Numan
Gary Numan
Gary Numan is an English singer, composer, and musician, most widely known for his chart-topping 1979 hits "Are 'Friends' Electric?" and "Cars". His signature sound consisted of heavy synthesizer hooks fed through guitar effects pedals.Numan is considered a pioneer of commercial electronic music...

 as its theme song
Theme music
Theme music is a piece that is often written specifically for a radio program, television program, video game or movie, and usually played during the title sequence and/or end credits...

. Based on a successful product for the European market, Blue had no annual fee, a rewards program
Loyalty program
Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior which is potentially beneficial to the firm....

, and a multi-functional onboard smart chip. A cashback
Credit card cashback
When accepting payment by credit card, merchants typically pay a percentage of the transaction amount in commission to their bank or merchant services provider. Many credit card issuers, particularly those in the United Kingdom and United States, share the commission with the card holder by giving...

 version, "Blue Cash", quickly followed. Amex also targeted young adults with City Reward Cards that earn INSIDE Rewards points to eat, drink, and play at New York, Chicago and LA hot spots. American Express began phasing out the INSIDE cards in mid-2008, with no new applications being taken as of July 2008.

In 2005, American Express introduced Clear, advertised as the first credit card with no fees of any kind. Also in 2005, American Express introduced One, a credit card with a "Savings Accelerator Plan" that contributes 1% of eligible purchases into an High-Yield Savings Account
Savings account
Savings accounts are accounts maintained by retail financial institutions that pay interest but cannot be used directly as money . These accounts let customers set aside a portion of their liquid assets while earning a monetary return...

 insured by the Federal Deposit Insurance Corporation
Federal Deposit Insurance Corporation
The Federal Deposit Insurance Corporation is a United States government corporation created by the Glass–Steagall Act of 1933. It provides deposit insurance, which guarantees the safety of deposits in member banks, currently up to $250,000 per depositor per bank. , the FDIC insures deposits at...

. Other cards introduced in 2005 included "The Knot" and "The Nest" Credit Cards from American Express, co-branded cards developed with the wedding planning website theknot.com.

In 2006, the UK division of American Express joined the Product Red
Product Red
Product Red, styled as RED, is a brand licensed to partner companies such as Nike, American Express , Apple Inc., Starbucks, Converse, Bugaboo, Penguin Classics , Gap, Emporio Armani, Hallmark and Dell...

 coalition and began to issue a Red Card
American Express Red
The American Express Red is an American Express credit card which has been launched for the first time in the United Kingdom in March 2006. Applicants must be UK residents...

. With each card member purchase the company contributes to good causes through The Global Fund to Fight AIDS, Tuberculosis and Malaria
The Global Fund to Fight AIDS, Tuberculosis and Malaria
The Global Fund to Fight AIDS, Tuberculosis and Malaria is an international financing organization that aims to "[a]ttract and disburse additional resources to prevent and treat HIV and AIDS, tuberculosis and malaria." A public–private partnership, the organization has its secretariat in Geneva,...

 to help African women and children suffering from HIV/AIDS, malaria, and other diseases.

In 2009, American Express introduced the ZYNC charge card. White in color, this card was created for people in their 20s and 30s. The card is currently in open beta testing and anyone can apply for it.

ExpressPay

In 2005, American Express introduced ExpressPay, similar to MasterCard PayPass and Visa payWave. It is a contactless payment system based on wireless RFID, where transactions are completed by holding the credit card near a receiver at which point the debt is immediately added to the account. The card is not swiped and no PIN is entered. Many U.S. merchant and restaurant partners now offer ExpressPay, including Starbuck's, Meijer
Meijer
Meijer, Inc. is a regional American hypermarket chain based in Grand Rapids, Michigan. Founded in 1934 as a supermarket chain, Meijer is credited with pioneering the modern supercenter concept in 1962. About half of the company's 196 stores are located in Michigan, with additional locations in...

, CVS/Pharmacy, Best Buy
Best Buy
Best Buy Co., Inc. is an American specialty retailer of consumer electronics in the United States, accounting for 19% of the market. It also operates in Mexico, Canada & China. The company's subsidiaries include Geek Squad, CinemaNow, Magnolia Audio Video, Pacific Sales, and, in Canada operates...

, Chevron Corporation
Chevron Corporation
Chevron Corporation is an American multinational energy corporation headquartered in San Ramon, California, United States and active in more than 180 countries. It is engaged in every aspect of the oil, gas, and geothermal energy industries, including exploration and production; refining,...

, Noah's Bagels, and some McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

 locations. Office Depot
Office Depot
Office Depot is a supplier of office products and provides many services. The company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, printing, document reproduction, shipping,...

 has implemented ExpressPay in all 1200 of its stores.

Small business services (also known as American Express OPEN)

American offers various types of charge cards for small businesses to manage their expenses, and the company is also the largest provider of corporate cards.

In late 2007, the company announced the new Plum Card as the latest addition to their card line for small business
Small business
A small business is a business that is privately owned and operated, with a small number of employees and relatively low volume of sales. Small businesses are normally privately owned corporations, partnerships, or sole proprietorships...

 owners. The card provides a 1.5% early pay discount or up to two months to defer payment on purchases. The 1.5% discount is available for billing periods where the cardmember spends at least $5,000. The first 10,000 cards were issued to members on December 16, 2007.

In 2008, American Express made a decision to close all Business Line of Credit accounts. This decision was reached in tandem with the Federal Reserve's approval of American Express's request to become a Commercial Bank
Commercial bank
After the implementation of the Glass–Steagall Act, the U.S. Congress required that banks engage only in banking activities, whereas investment banks were limited to capital market activities. As the two no longer have to be under separate ownership under U.S...

.

Commercial cards and services

American Express also offers a comprehensive range of cards designed to support mid-size and large business manage their travel and day-to-day operational expenses. The core product, the American Express Corporate Card is offered in over 40 countries, and a number of complementary products for specific types of spend are offered for special needs. Examples of these products include the Corporate Meeting Card, the Corporate Purchasing Card, and the Business Travel Account. Commercial Cards differ from Business Cards as they enable company liability (business cards are issued as extensions of credit to the company's owner). In addition, Commercial Cards offer a comprehensive suite of data and reporting solutions that help clients gain visibility and control over employee spend.

As part of supporting Corporate clients, American Express offers a number of online solutions delivered through the American Express @ Work website. From American Express @ Work, clients have access to program management capabilities, online statements, reporting and data integration products. Information @ Work, a reporting tool targeted at mid-size companies to give them quick and easy access to their employees' spend data; Customized Reporting is provided to larger clients who require more advanced analytics and data consolidation capabilities. American Express also provides data files to clients to power expense reporting and reconciliation tools.

In 2008, American Express acquired the Corporate Payment Services business of GE, which primarily focused on providing Purchasing Card solutions for large global clients. As part of the $1b+ transaction, American Express also added a new product, called V-Payment, to its product portfolio. V-Payment is unique in that it enables a tightly controlled, single-use card number for increased control.

In December 2010, the Commercial Card division launched American Express Business4Business – a network of business-centric products and services. Initially launched with telecommunications solutions, the organization also launched commercial insurance and foreign exchange payment products in March 2011.

Non-proprietary cards

In December 2000, American Express agreed to acquire the credit card portfolio of Bank of Hawaii
Bank of Hawaii
The Bank of Hawaii Corporation is a regional commercial bank headquartered in Honolulu, Hawaii. It is Hawaii's second oldest bank and its largest locally owned bank in that majority of the voting stockholders reside within the state...

, then a division of Pacific Century Financial Corp. In January 2006, American Express sold its Bank of Hawaii card portfolio to Bank of America
Bank of America
Bank of America Corporation, an American multinational banking and financial services corporation, is the second largest bank holding company in the United States by assets, and the fourth largest bank in the U.S. by market capitalization. The bank is headquartered in Charlotte, North Carolina...

 (MBNA
MBNA
MBNA Corporation was a bank holding company and parent company of wholly owned subsidiary MBNA America Bank, N.A., headquartered in Wilmington, Delaware, prior to being acquired by Bank of America in 2006...

). Bank of America will issue Visa and American Express cards under the Bank of Hawaii name.

Until 2004, Visa and MasterCard rules prohibited issuers of their cards from issuing American Express cards in the United States. This meant, as a practical matter, that U.S. banks could not issue American Express cards. These rules were struck down as a result of antitrust litigation brought by the U.S. Department of Justice
United States Department of Justice
The United States Department of Justice , is the United States federal executive department responsible for the enforcement of the law and administration of justice, equivalent to the justice or interior ministries of other countries.The Department is led by the Attorney General, who is nominated...

, and are no longer in effect. In January 2004, American Express reached a deal to have its cards issued by a U.S. bank, MBNA
MBNA
MBNA Corporation was a bank holding company and parent company of wholly owned subsidiary MBNA America Bank, N.A., headquartered in Wilmington, Delaware, prior to being acquired by Bank of America in 2006...

 America. Initially decried by MasterCard
MasterCard
Mastercard Incorporated or MasterCard Worldwide is an American multinational financial services corporation with its headquarters in the MasterCard International Global Headquarters, Purchase, Harrison, New York, United States...

 executives as nothing but an "experiment", these cards were released in October 2004. Some said that the relationship was going to be threatened by MBNA's merger with Bank of America, a major Visa issuer and original developer of Visa. However, an agreement was reached between American Express and Bank of America on December 21, 2005. Under the terms of the agreement, Bank of America will own the customer loans and American Express will process the transactions. Also, American Express will dismiss Bank of America from its antitrust litigation against Visa, MasterCard, and a number of U.S. banks. Finally, both Bank of America and American Express also said an existing card-issuing partnership between MBNA and American Express will continue after the Bank of America-MBNA merger. The first card from the partnership, the no-annual-fee Bank of America Rewards American Express card, was released on June 30, 2006.

Since then, Citibank
Citibank
Citibank, a major international bank, is the consumer banking arm of financial services giant Citigroup. Citibank was founded in 1812 as the City Bank of New York, later First National City Bank of New York...

, GE Money, and USAA
USAA
United Services Automobile Association is a Fortune 500 financial services company offering banking, investing, and insurance to people and families that serve, or served, in the United States military. In 2011, there were 8.4 million members. The company reported a net worth of $19.3 billion in...

 have also started issuing American Express cards. Citibank currently issues several American Express cards including an American Airlines
American Airlines
American Airlines, Inc. is the world's fourth-largest airline in passenger miles transported and operating revenues. American Airlines is a subsidiary of the AMR Corporation and is headquartered in Fort Worth, Texas adjacent to its largest hub at Dallas/Fort Worth International Airport...

 AAdvantage
AAdvantage
AAdvantage is the frequent flyer program of American Airlines. Launched May 1, 1981, it was the second such loyalty program in the world , and remains the largest with more than 67 million members as of October 2011.Miles accumulated in the program allow members to redeem tickets, upgrade service...

 co-branded card. In early 2006 Amex issued Dillard's American Express card in joint cooperation with GE Money, however, in Mar 2008 GE sold its card unit to Amex for $1.1bn in cash only deal.
HSBC Bank USA
HSBC Bank USA
HSBC Bank USA, National Association, the American subsidiary of UK-based HSBC Holdings plc, is a bank with its operational head office in New York City and its nominal head office in McLean, Virginia . HSBC Bank USA, N.A...

 is currently testing both HSBC-branded and Neiman Marcus
Neiman Marcus
Neiman Marcus, formerly Neiman-Marcus, is a luxury specialty retail department store operated by the Neiman Marcus Group in the United States. The company is headquartered in the One Marcus Square building in Downtown Dallas, Texas, and competes with other department stores such as Saks Fifth...

 co-branded American Express rewards credit cards, with a full rollout scheduled for late 2007 or early 2008. Also, UBS launched its Resource Card program for US Wealth Management
Wealth management
Wealth management is an investment advisory discipline that incorporates financial planning, investment portfolio management and a number of aggregated financial services...

 clients issuing Visa Signature credit cards and American Express charge cards linked to their customers accounts and employing a single rewards program for the two cards. Fidelity
Fidelity
"Fidelity" is the quality of being faithful or loyal. Its original meaning regarded duty to a lord or a king, in a broader sense than the related concept of fealty. Both derive from the Latin word fidēlis, meaning "faithful or loyal"....

 operates a similar program, issuing both American Express and Visa Signature cards through FIA Card Services.

Traveler's cheques

Amex is the largest provider of traveler's cheque
Traveler's cheque
A traveler's cheque is a preprinted, fixed-amount cheque designed to allow the person signing it to make an unconditional payment to someone else as a result of having paid the issuer for that privilege.- Usage :As traveler's cheques can usually be replaced if lost or stolen A traveler's cheque...

s in the world.

In 2005, American Express released the American Express Travelers Cheque Card, a stored-value card
Stored-value card
A stored-value card refers to monetary value on a card not in an externally recorded account and differs from prepaid cards where money is on deposit with the issuer similar to a debit card...

 that serves the same purposes as a traveler's cheque, but can be used in stores like a credit card. The card has since been discontinued as of October 31, 2007, due to "changing market conditions". All cardholders were issued refund checks for the remaining balances.

Shearson/American Express

During the 1980s, American Express embarked on its dream to become a financial services supercompany. In mid-1981 it purchased Sanford I. Weill
Sanford I. Weill
Sanford I. "Sandy" Weill is an American banker, financier and philanthropist. He is a former chief executive officer and chairman of Citigroup. He served in those positions until October 1, 2003, and April 18, 2006, respectively....

's Shearson Loeb Rhoades, the second largest securities firm in the United States to form Shearson/American Express. Shearson Loeb Rhoades, itself was the culmination of several mergers in the 1970s as Weill's Hayden, Stone & Co.
Hayden, Stone & Co.
Hayden, Stone & Co. was a major securities firm founded in 1892 by Charles Hayden and Galen L. Stone. The firm was acquired by Cogan, Berlind, Weill & Levitt in 1972 and was part of what ultimately would become Shearson/American Express in 1981.-History:...

 merged with Shearson, Hammill & Co.
Shearson, Hammill & Co.
Shearson, Hammill & Co. was a Wall Street brokerage and investment banking firm founded in 1902 by Edward Shearson and Caleb Wild Hammill. The firm originally built its business as a stock broker as well as a broker of various commodities, particularly grain and cotton...

 in 1974 to form Shearson Hayden Stone. Shearson Hayden Stone then merged with Loeb, Rhoades, Hornblower & Co. (formerly Loeb, Rhoades & Co.
Loeb, Rhoades & Co.
Loeb, Rhoades & Co. was a Wall Street brokerage firm founded in 1931 and acquired in 1979 by Sanford I. Weill's Shearson Hayden Stone. Although the firm would operate as Shearson Loeb Rhoades for two years, the firm would ultimately be acquired in 1981 by American Express to form Shearson/American...

 to form Shearson Loeb Rhoades in 1979. With capital totalling $250 million at the time of its acquisition, Shearson Loeb Rhoades trailed only Merrill Lynch
Merrill Lynch
Merrill Lynch is the wealth management division of Bank of America. With over 15,000 financial advisors and $2.2 trillion in client assets it is the world's largest brokerage. Formerly known as Merrill Lynch & Co., Inc., prior to 2009 the firm was publicly owned and traded on the New York...

 as the securities brokerage
Stock broker
A stock broker or stockbroker is a regulated professional broker who buys and sells shares and other securities through market makers or Agency Only Firms on behalf of investors...

 industry's largest firm. After its acquisition by American Express, the firm was renamed Shearson/American Express.

In 1984 Shearson/American Express purchased the 90-year-old Investors Diversified Services, bringing with it a fleet of financial advisors and investment products. Also in 1984, American Express acquired the investment banking
Investment banking
An investment bank is a financial institution that assists individuals, corporations and governments in raising capital by underwriting and/or acting as the client's agent in the issuance of securities...

 and trading firm, Lehman Brothers Kuhn Loeb
Lehman Brothers
Lehman Brothers Holdings Inc. was a global financial services firm. Before declaring bankruptcy in 2008, Lehman was the fourth largest investment bank in the USA , doing business in investment banking, equity and fixed-income sales and trading Lehman Brothers Holdings Inc. (former NYSE ticker...

, and added it to the Shearson family, creating Shearson Lehman/American Express. In 1988, the Firm acquired E. F. Hutton & Co.
E. F. Hutton & Co.
E. F. Hutton & Co. was an American stock brokerage firm founded in 1904 by Edward Francis Hutton, his brother Franklyn Laws Hutton, and later led by well known Wall Street trader Gerald M. Loeb. Under their leadership, Hutton became one of the most respected financial firms in the United States...

, forming Shearson Lehman Hutton until 1990, when the Firm's name became Shearson Lehman Brothers. When Harvey Golub took the reins in 1993 he negotiated the sale of Shearson's retail brokerage and asset management
Investment management
Investment management is the professional management of various securities and assets in order to meet specified investment goals for the benefit of the investors...

 business to Primerica and in following year, spun off of the remaining investment banking and institutional businesses as Lehman Brothers Holdings Inc
Lehman Brothers
Lehman Brothers Holdings Inc. was a global financial services firm. Before declaring bankruptcy in 2008, Lehman was the fourth largest investment bank in the USA , doing business in investment banking, equity and fixed-income sales and trading Lehman Brothers Holdings Inc. (former NYSE ticker...

.

The following is an illustration of American Express' consolidation of the brokerage and investment banking
Investment banking
An investment bank is a financial institution that assists individuals, corporations and governments in raising capital by underwriting and/or acting as the client's agent in the issuance of securities...

 industries in the 1980s and early 1990s through the creation of Shearson Lehman Brothers, later Shearson Lehman Hutton (this is not a comprehensive list):

Financial Advisors

On September 30, 2005, American Express spun off its American Express Financial Advisors unit as a publicly traded company, Ameriprise Financial, Inc.
Ameriprise Financial
Ameriprise Financial, Inc. is one of the leading diversified financial services companies in the U.S. Ameriprise Financial engages in business through its...

. Due to this, American Express revenues for 2005 are down around $5 billion, however, like-for-like they are up 10.5% in 2005. Also, on September 30, 2005, RSM McGladrey
RSM McGladrey
McGladrey is the 5th largest accounting firm in the United States by revenue and a member of the global accounting network RSM International.The firm has more than 8,000 employees across 85 offices nationwide providing assurance, tax, and consulting services...

 acquired American Express Tax & Business Services (TBS).

On September 18, 2007, it was announced that Standard Chartered Bank
Standard Chartered Bank
Standard Chartered PLC is a multinational financial services company headquartered in London, United Kingdom with operations in more than seventy countries...

 agreed to acquire American Express Bank Ltd, a commercial bank, from American Express Co, for an estimated $1.1 billion, through a friendly divestiture process. The transaction is currently subject to regulatory approvals. Lehman Brothers
Lehman Brothers
Lehman Brothers Holdings Inc. was a global financial services firm. Before declaring bankruptcy in 2008, Lehman was the fourth largest investment bank in the USA , doing business in investment banking, equity and fixed-income sales and trading Lehman Brothers Holdings Inc. (former NYSE ticker...

 had advised American Express in this deal.

Travel

American Express established a Travel Division in 1915 that tied together all of the earlier efforts at making travel easier, and soon established its first travel agencies
Travel agency
A travel agency is a retail business that sells travel related products and services to customers on behalf of suppliers such as airlines, car rentals, cruise lines, hotels, railways, sightseeing tours and package holidays that combine several products...

. In the 1930s, the Travel Division had grown widely. Albert K. Dawson
Albert K. Dawson
Albert Knox Dawson was born in Vincennes, Indiana, on 20 September 1885. He was the oldest son of Thomas A. Dawson and Lida T. Knox. His father was a local bank officer and real estate manager....

 was instrumental in expanding business operations overseas, even investing in tourist relations with the Soviet Union. Dawson during World War I had been a photographer and film correspondent with the German army. Today the focus of The Travel Division is on business customers and business travel.

Publishing

Amex publishes the Travel + Leisure
Travel + Leisure
Travel + Leisure is a travel magazine based in New York City, New York. Published 12 times a year, it has 4.8 million readers, according to its corporate media kit. It is put out by American Express Publishing Corporation, which is a wholly owned subsidiary of American Express Company led by...

, Food & Wine, Executive Travel
Executive Travel magazine
Executive Travel magazine is an American bimonthly magazine published in New York City by American Express Publishing. The magazine, launched in May 2002, is published 6 times a year. Geared toward upscale executives, the magazine covers relevant topics on business, travel and affluent lifestyle....

, and Departures
Departures Magazine
Departures is an American lifestyle magazine published by American Express Publishing.Magazine subscription is available only to holders of American Express' Platinum and Centurion charge cards, free of charge....

 magazines.

Advertising

In 1975, David Ogilvy of Ogilvy & Mather
Ogilvy & Mather
Ogilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees.-History:...

 developed the highly successful Don't Leave Home Without Them ad campaign
Advertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication...

 for American Express Traveler's Cheques, featuring Oscar-award-winning actor Karl Malden
Karl Malden
Karl Malden was an American actor. In a career that spanned more than seven decades, he performed in such classic films as A Streetcar Named Desire, for which he won the Academy Award for Best Supporting Actor, On the Waterfront and One-Eyed Jacks...

. Karl Malden served as the public face of American Express Travelers Cheques for 25 years. In the UK the spokesman was instead the television personality
Celebrity
A celebrity, also referred to as a celeb in popular culture, is a person who has a prominent profile and commands a great degree of public fascination and influence in day-to-day media...

 Alan Whicker
Alan Whicker
Alan Donald Whicker, CBE is a British journalist and broadcaster. His career has spanned over 50 years.-Background:Whicker was born to British parents in Cairo, Egypt...

.

After Karl Malden's departure and as the card was promoted over the traveller's cheques, American Express continued to use celebrities, such as Mel Blanc
Mel Blanc
Melvin Jerome "Mel" Blanc was an American voice actor and comedian. Although he began his nearly six-decade-long career performing in radio commercials, Blanc is best remembered for his work with Warner Bros...

 and ballerina Cynthia Gregory
Cynthia Gregory
Cynthia Kathleen Gregory is an American ballerina.-Career:Born in Los Angeles, Gregory’s parents encouraged her to take up dancing when she was five, hoping exercise would stem a history of childhood illnesses. By age six, she was en pointe...

. A typical ad for the American Express Card began with a celebrity asking viewers: "Do you know me?" Although he/she gave hints to his/her identity, the star's name was never mentioned except as imprinted on an American Express Card, after which announcer Peter Thomas
Peter Thomas (television narrator)
Peter Thomas is an American announcer narrator of television programs, including shows such as Nova and more recently Forensic Files and Medical Detectives. Thomas is known for his crystal clear voice and precise diction, and his unique narrative tone of urgency, concern, and empathy...

 told viewers how to apply for it. Each ad concluded with the celebrity reminding viewers: "Don't Leave Home Without It." The "Don't Leave Home Without It" slogan was revived in 2005 for the prepaid American Express Travelers Cheque Card.

These slogans have been parodied
Parody
A parody , in current usage, is an imitative work created to mock, comment on, or trivialise an original work, its subject, author, style, or some other target, by means of humorous, satiric or ironic imitation...

 numerous times:
  • The long-running PBS children's TV series Sesame Street
    Sesame Street
    Sesame Street has undergone significant changes in its history. According to writer Michael Davis, by the mid-1970s the show had become "an American institution". The cast and crew expanded during this time, including the hiring of women in the crew and additional minorities in the cast. The...

    parodied the "Do you know me?/Don't Leave Home Without It" ad campaigns with three skits involving a Muppet character holding a Grown-Up
    Adult
    An adult is a human being or living organism that is of relatively mature age, typically associated with sexual maturity and the attainment of reproductive age....

     Friend's hand while crossing the street. One skit featured Forgetful Jones (performed by Richard Hunt
    Richard Hunt (puppeteer)
    Richard Hunt was an American puppeteer best known as a Muppet performer. Hunt's Muppet roles included Scooter, Beaker, Janice, Statler, and Sweetums.-Early years:...

    ) with Olivia (Alaina Reed Hall
    Alaina Reed Hall
    Alaina Reed Hall was an American actress best known for her roles as Olivia, Gordon's younger sister, on the long-running children's television series Sesame Street, and Rose Lee Holloway on the NBC sitcom 227.-Early life and career:Born Bernice Ruth Reed in Springfield, Ohio, she began her career...

    ) as his Grown-Up Friend, a second featured Bert and Ernie
    Ernie
    Ernie is a fictional character, a Muppet on the Public Broadcasting Service's long-running children's television show, Sesame Street. He and his roommate Bert form a comic duo that is one of the program's centerpieces, with Ernie acting the role of the naïve troublemaker and Bert the world-weary foil...

     (Frank Oz
    Frank Oz
    Frank Oz is a British-born American film director, actor, voice actor and puppeteer who is known for creating and performing the characters Miss Piggy and Fozzie Bear in The Muppet Show, Cookie Monster, Bert and Grover in Sesame Street, and for directing films, including the 1986 Little Shop of...

     and Jim Henson
    Jim Henson
    James Maury "Jim" Henson was an American puppeteer best known as the creator of The Muppets. As a puppeteer, Henson performed in various television programs, such as Sesame Street and The Muppet Show, films such as The Muppet Movie and The Great Muppet Caper, and created advanced puppets for...

     respectively) with Gordon (Roscoe Orman
    Roscoe Orman
    Roscoe Hunter Orman is an American actor who plays Gordon Robinson on the television program Sesame Street. Orman joined the show in 1973, taking over as the third actor to play Gordon on the show...

    ) as their Grown-Up Friend, and the third featured Big Bird
    Big Bird
    Big Bird is a protagonist of the children's television show Sesame Street. Big Bird, like many of the other Sesame Street characters, is a Muppet character. He is sometimes referred to simply as "Bird" by his friends....

     (Caroll Spinney
    Caroll Spinney
    Caroll Edwin Spinney, sometimes credited as Carroll Spinney or Ed Spinney , is an American puppeteer most famous for playing Big Bird and Oscar the Grouch on the children's television show Sesame Street.-Life and career:...

    ) with Bob (Bob McGrath
    Bob McGrath
    Robert Emmet "Bob" McGrath is an American singer and actor best known for playing the human character Bob on Sesame Street. He was born in Ottawa, Illinois. McGrath was named for Irish patriot Robert Emmet....

    ) as his Grown-Up Friend. All three skits ended with their names being embossed at the bottom of a card looking like an American Express card that had a big human left hand in the middle with the words "Grown-Up Friend's Hand" above it, and a voiceover saying "A Grown-Up Friend's Hand. Don't cross the street without it."

  • Another parody was seen on an episode of the CBS
    CBS
    CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

     game show Press Your Luck
    Press Your Luck
    Press Your Luck is an American television daytime game show created by Bill Carruthers and Jan McCormack. It premiered on September 19, 1983 on CBS and ended on September 26, 1986. In the show, contestants collected "spins" by answering trivia questions and then used the spins on an 18-space game...

    , when the animated "Whammy Character" would give the "Do you know me?" tag line, followed by the display of an AmEx card-parody, which then had "WHAMMY" typed in on the bottom line of the card.

  • In a campaign speech during the 1984 Election
    United States presidential election, 1984
    The United States presidential election of 1984 was a contest between the incumbent President Ronald Reagan, the Republican candidate, and former Vice President Walter Mondale, the Democratic candidate. Reagan was helped by a strong economic recovery from the deep recession of 1981–1982...

    , President Ronald Reagan
    Ronald Reagan
    Ronald Wilson Reagan was the 40th President of the United States , the 33rd Governor of California and, prior to that, a radio, film and television actor....

     said "If the big spenders get their way, they'll charge everything to your taxpayer's express card, and believe me, they never leave home without it."

  • On the 1997 film Hercules
    Hercules (1997 film)
    Hercules is a 1997 American animated film produced by Walt Disney Feature Animation and released by Walt Disney Pictures. The thirty-fifth animated feature in the Walt Disney Animated Classics series, the film was directed by Ron Clements and John Musker...

    during the song "Zero to Hero", the credit card is "Grecian Express".

  • The 1989 movie Major League
    Major League (film)
    Major League is a 1989 American satire comedy film written and directed by David S. Ward, starring Tom Berenger, Charlie Sheen, Wesley Snipes, James Gammon, and Corbin Bernsen. Made for US$11 million, Major League grossed nearly US$50 million in domestic release...

    also parodied the campaign. In one scene, in which every player is dressed in a tuxedo, the Cleveland Indians
    Cleveland Indians
    The Cleveland Indians are a professional baseball team based in Cleveland, Ohio. They are in the Central Division of Major League Baseball's American League. Since , they have played in Progressive Field. The team's spring training facility is in Goodyear, Arizona...

     tell viewers of the film why every player carries the American Express Card with much of the explanation done one line at a time by players Jake Taylor (Tom Berenger
    Tom Berenger
    Tom Berenger is an American actor known mainly for his roles in action films.-Early life:Berenger was born as Thomas Michael Moore in Chicago to an Irish Catholic family. Berenger's father was a printer for the Chicago Sun-Times. Berenger has a sister, Susan...

    ), Eddie Harris (Chelcie Ross
    Chelcie Ross
    Chelcie Claude Ross is an American character actor. He served in Vietnam as an officer in the United States Air Force, and earned an MFA from the Dallas Theater Center.-Filmography:*Skokie *On the Right Track...

    ), Rick "Wild Thing" Vaughn (Charlie Sheen
    Charlie Sheen
    Carlos Irwin Estevez , better known by his stage name Charlie Sheen, is an American film and television actor. He is the youngest son of actor Martin Sheen....

    ), Pedro Cerrano (Dennis Haysbert
    Dennis Haysbert
    Dennis Dexter Haysbert is an American film and television actor. He is known for portraying baseball player Pedro Cerrano in the Major League film trilogy, President David Palmer on the American television series 24, and Sergeant Major Jonas Blane on the drama series The Unit, as well as his work...

    ), and Roger Dorn (Corbin Bernsen
    Corbin Bernsen
    Corbin Dean Bernsen is an American actor and director, known for his work on television. He is best known for his roles as divorce attorney Arnold Becker on the NBC drama series L.A. Law, and as retired police detective Henry Spencer on the USA Network comedy-drama series Psych...

    ), and Manager Lou Brown (James Gammon
    James Gammon
    James Richard Gammon was an American actor, known for playing grizzled "good ol' boy" types in numerous films and television series.-Early life:...

    ). The scene ends with Willie "Mays" Hayes (a tuxedo-clad Wesley Snipes
    Wesley Snipes
    Wesley Trent Snipes is an American actor, film producer, and martial artist, who has starred in numerous action films, thrillers, and dramatic feature films. Snipes is known for playing the Marvel Comics character Blade in the Blade film trilogy, among various other high profile roles...

    ) sliding into home plate
    Baseball field
    A baseball field, also called a ball field or a baseball diamond, is the field upon which the game of baseball is played. The terms "baseball field" and "ball field" are also often used as synonyms for ballpark.-Specifications:...

     in front of the rest of the team, holding up his card and saying to the viewers: "The American Express Card. Don't steal home without it."

  • In Batman & Robin Batman pulls out a Bat-Credit card and says he never leaves the cave without it.

American Express continues to use celebrities in their ads. Some notable examples include a late 1990s ad campaign with comedian Jerry Seinfeld
Jerry Seinfeld
Jerome Allen "Jerry" Seinfeld is an American stand-up comedian, actor, writer, and television and film producer, known for playing a semi-fictional version of himself in the situation comedy Seinfeld , which he co-created and co-wrote with Larry David, and, in the show's final two seasons,...

, including the two 2004 webisode
Webisode
A webisode is a short episode which airs initially as Internet television, either download or stream as opposed to first airing on broadcast or cable television. The format can be used as a preview, a promotion, as part of a collection of shorts, or a commercial.A webisode can be an episode...

s in a series entitled "The Adventures of Seinfeld & Superman." In late 2004, American Express launched the "My life. My card." brand campaign (also by Ogilvy & Mather) featuring famous American Express cardmembers talking about their life. The ads have featured actors Kate Winslet
Kate Winslet
Kate Elizabeth Winslet is an English actress and occasional singer. She has received multiple awards and nominations. She was the youngest person to accrue six Academy Award nominations, and won the Academy Award for Best Actress for The Reader...

, Robert De Niro
Robert De Niro
Robert De Niro, Jr. is an American actor, director and producer. His first major film roles were in Bang the Drum Slowly and Mean Streets, both in 1973...

, Ken Watanabe
Ken Watanabe
is a Japanese stage, film, and television actor. To English-speaking audiences he is known for playing tragic hero characters, such as General Tadamichi Kuribayashi in Letters from Iwo Jima and Lord Katsumoto Moritsugu in The Last Samurai, for which he was nominated for the Academy Award for Best...

 and Tina Fey
Tina Fey
Elizabeth Stamatina "Tina" Fey is an American actress, comedian, writer and producer, known for her work on the NBC sketch comedy series Saturday Night Live , the NBC comedy series 30 Rock, and films such as Mean Girls and Baby Mama .Fey first broke into comedy as a featured player in the...

, Duke University
Duke University
Duke University is a private research university located in Durham, North Carolina, United States. Founded by Methodists and Quakers in the present day town of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco industrialist James B...

 basketball coach Mike Krzyzewski, fashion designer Collette Dinnigan
Collette Dinnigan
Collette Dinnigan is an Australian based fashion designer. Born in South Africa, Dinnigan moved to New Zealand, then Australia, where she obtained work with the Australian Broadcasting Corporation...

, comedian and talk show hostess Ellen DeGeneres
Ellen DeGeneres
Ellen Lee DeGeneres is an American stand-up comedienne, television host and actress. She hosts the syndicated talk show The Ellen DeGeneres Show, and was also a judge on American Idol for one year, having joined the show in its ninth season....

, golfer Tiger Woods
Tiger Woods
Eldrick Tont "Tiger" Woods is an American professional golfer whose achievements to date rank him among the most successful golfers of all time. Formerly the World No...

, professional snowboarder Shaun White
Shaun White
Shaun Roger White is an American professional snowboarder and skateboarder. He is a two-time Olympic gold medalist. He rides regular stance, twelve and negative three degrees on his board.-Early life:Shaun White is an Irish American...

, tennis pros Venus Williams
Venus Williams
Venus Ebony Starr Williams is an American professional tennis player who is a former World No. 1 and is ranked World No. 101 as of 10 October 2011 in singles and World No. 20 in doubles as of 2011. She has been ranked World No. 1 in singles by the Women's Tennis Association on three separate...

 and Andy Roddick
Andy Roddick
Andrew Stephen "Andy" Roddick is an American professional tennis player and a former World No. 1. He is currently the second highest-ranked American player, behind Mardy Fish....

, Real Madrid manager José Mourinho
José Mourinho
José Mário dos Santos Félix Mourinho is a Portuguese football manager and the current manager of Real Madrid. He is commonly known as "The Special One".Mourinho is regarded by some players, coaches and critics as the best ever coach in football....

, and film directors Martin Scorsese
Martin Scorsese
Martin Charles Scorsese is an American film director, screenwriter, producer, actor, and film historian. In 1990 he founded The Film Foundation, a nonprofit organization dedicated to film preservation, and in 2007 he founded the World Cinema Foundation...

, Wes Anderson
Wes Anderson
Wesley Wales Anderson is an American film director, screenwriter, actor, and producer of features, short films and commercials....

, M. Night Shyamalan
M. Night Shyamalan
Manoj Nelliyattu Shyamalan,known professionally as M. Night Shyamalan, is an Indian-born American screenwriter, film director, and producer known for making movies with contemporary supernatural plots that climax with a twist ending. He is also known for filming his movies in and around...

 and most recently singer Beyoncé Knowles
Beyoncé Knowles
Beyoncé Giselle Knowles , often known simply as Beyoncé, is an American singer, songwriter, record producer, and actress. Born and raised in Houston, Texas, she enrolled in various performing arts schools and was first exposed to singing and dancing competitions as a child...

. In 2007, a two-minute black-and-white ad entitled "Animals" starring Ellen DeGeneres
Ellen DeGeneres
Ellen Lee DeGeneres is an American stand-up comedienne, television host and actress. She hosts the syndicated talk show The Ellen DeGeneres Show, and was also a judge on American Idol for one year, having joined the show in its ninth season....

 won the Emmy Award
Emmy Award
An Emmy Award, often referred to simply as the Emmy, is a television production award, similar in nature to the Peabody Awards but more focused on entertainment, and is considered the television equivalent to the Academy Awards and the Grammy Awards .A majority of Emmys are presented in various...

 for Outstanding Commercial.

Many American Express credit card ads feature a sample American Express Card with the name "C F Frost" on the front. This is not a fabricated name, as Charles F. Frost was an advertising executive from Ogilvy & Mather.

In addition, American Express was one of the earliest users of cause marketing
Cause marketing
Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of marketing effort for social and...

, to great success. A 1983 promotion advertised that for each purchase made with an American Express Card, American Express would contribute one penny to the renovation of the Statue of Liberty
Statue of Liberty
The Statue of Liberty is a colossal neoclassical sculpture on Liberty Island in New York Harbor, designed by Frédéric Bartholdi and dedicated on October 28, 1886...

. The campaign generated contributions of $1.7 million to the Statue of Liberty restoration project. What would soon capture the attention of marketing departments of major corporations was that the promotion generated approximately a 28% increase in American Express card usage by consumers. Building on its earlier promotion, American Express later conducted a four-year Charge Against Hunger program, which generated approximately $22 million for a charity addressing poverty and hunger
Hunger
Hunger is the most commonly used term to describe the social condition of people who frequently experience the physical sensation of desiring food.-Malnutrition, famine, starvation:...

 relief. In 2006, as part of Bono's Product Red
Product Red
Product Red, styled as RED, is a brand licensed to partner companies such as Nike, American Express , Apple Inc., Starbucks, Converse, Bugaboo, Penguin Classics , Gap, Emporio Armani, Hallmark and Dell...

, American Express launched the American Express Red Card
American Express Red
The American Express Red is an American Express credit card which has been launched for the first time in the United Kingdom in March 2006. Applicants must be UK residents...

 with campaign starred by supermodel Gisele Bündchen
Gisele Bündchen
Gisele Caroline Bündchen is a Brazilian fashion model, occasional film actress and goodwill ambassador for the UN Environment Programme.In the late 1990s, Bündchen became one of the first in a wave of Brazilian models to find success...

. The card, currently available only in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, makes a donation to fight AIDS with every purchase made using the card. In May 2007, American Express launched an initiative called the "membersproject" http://www.membersproject.com. Cardholders were invited to submit ideas for projects and American Express is funding the winning (provide clean drinking water) project $2 million.

Offices

In April 1986 American Express moved its headquarters to the 51-story Three World Financial Center
Three World Financial Center
Three World Financial Center also known as American Express Tower, is one of the thirty tallest skyscrapers in New York City. Located on West Street between Liberty Street and Vesey Street in Lower Manhattan the building is the tallest, 739 feet , of the four buildings in the World Financial...

 in New York City. After the events of September 11, 2001, American Express had to leave its headquarters temporarily as it was located directly opposite to the World Trade Center
World Trade Center
The original World Trade Center was a complex with seven buildings featuring landmark twin towers in Lower Manhattan, New York City, United States. The complex opened on April 4, 1973, and was destroyed in 2001 during the September 11 attacks. The site is currently being rebuilt with five new...

 and was damaged during the fall of the towers. The company began gradually moving back into its rehabilitated building in 2002.

The company also has major offices in Fort Lauderdale, FL; Salt Lake City, UT; Greensboro, NC
Greensboro, North Carolina
Greensboro is a city in the U.S. state of North Carolina. It is the third-largest city by population in North Carolina and the largest city in Guilford County and the surrounding Piedmont Triad metropolitan region. According to the 2010 U.S...

 and Phoenix, AZ
Phoenix, Arizona
Phoenix is the capital, and largest city, of the U.S. state of Arizona, as well as the sixth most populated city in the United States. Phoenix is home to 1,445,632 people according to the official 2010 U.S. Census Bureau data...

. It has a technology center in Weston, FL. The main data center
Data center
A data center is a facility used to house computer systems and associated components, such as telecommunications and storage systems...

 is located in Phoenix
Phoenix, Arizona
Phoenix is the capital, and largest city, of the U.S. state of Arizona, as well as the sixth most populated city in the United States. Phoenix is home to 1,445,632 people according to the official 2010 U.S. Census Bureau data...

.

AMEX Bank of Canada was founded in 1853 in Toronto
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...

, however it currently has its headquarters of 3,000 employees in Markham, Ontario
Markham, Ontario
Markham is a town in the Regional Municipality of York, located within the Greater Toronto Area of Southern Ontario, Canada. The population was 261,573 at the 2006 Canadian census...

 (a northern suburb of Toronto), as well as an office in Hamilton, Ontario
Hamilton, Ontario
Hamilton is a port city in the Canadian province of Ontario. Conceived by George Hamilton when he purchased the Durand farm shortly after the War of 1812, Hamilton has become the centre of a densely populated and industrialized region at the west end of Lake Ontario known as the Golden Horseshoe...

. The company began operations as a bank on July 1, 1990 following an order-in-council
Order-in-Council
An Order in Council is a type of legislation in many countries, typically those in the Commonwealth of Nations. In the United Kingdom this legislation is formally made in the name of the Queen by the Privy Council , but in other countries the terminology may vary.-Assent:Although the Orders are...

 made by the Brian Mulroney
Brian Mulroney
Martin Brian Mulroney, was the 18th Prime Minister of Canada from September 17, 1984, to June 25, 1993 and was leader of the Progressive Conservative Party of Canada from 1983 to 1993. His tenure as Prime Minister was marked by the introduction of major economic reforms, such as the Canada-U.S...

 government on November 21, 1988. This decision was not without controversy as federal banking policy at the time would not ordinarily have permitted American Express to operate as a bank. It is also a member of the Canadian Bankers Association
Canadian Bankers Association
The Canadian Bankers Association is a financial lobbying group that works on behalf of 52 domestic banks, foreign bank subsidiaries and foreign bank branches operating in Canada and their 267,000 employees. The CBA was organized in Montreal in 1891, making it one of Canada’s oldest interest...

 (CBA) and is a registered member of the Canada Deposit Insurance Corporation
Canada Deposit Insurance Corporation
-External links:*** Official CDIC site*...

 (CDIC), a federal agency insuring deposits at all of Canada's chartered banks.

American Express has several offices in the UK, including a 9-story European Service Center, known as Amex House
Amex House
Amex House, popularly nicknamed The Wedding Cake, is the European headquarters of American Express, the multinational financial services company. It is located in the Carlton Hill area of Brighton, part of the English city of Brighton and Hove...

, in the Carlton Hill
Carlton Hill, Brighton
Carlton Hill is an inner-city area of Brighton, part of the English city and seaside resort of Brighton and Hove. First developed in the early and mid-19th century on steeply sloping farmland east of central Brighton, it grew rapidly as the town became a fashionable, high-class destination...

 area of Brighton
Brighton
Brighton is the major part of the city of Brighton and Hove in East Sussex, England on the south coast of Great Britain...

, England. It is a large white tower block, built in 1977 and surrounded by several other smaller offices around the city. Amex House deals with card servicing, sales, fraud and merchant servicing. The official Europe, Middle East, and Africa HQ is located in the Belgravia district of Westminster, in central London
Central London
Central London is the innermost part of London, England. There is no official or commonly accepted definition of its area, but its characteristics are understood to include a high density built environment, high land values, an elevated daytime population and a concentration of regionally,...

, at Belgrave House on Buckingham Palace Road, SW1; other UK offices are based in Sussex
Sussex
Sussex , from the Old English Sūþsēaxe , is an historic county in South East England corresponding roughly in area to the ancient Kingdom of Sussex. It is bounded on the north by Surrey, east by Kent, south by the English Channel, and west by Hampshire, and is divided for local government into West...

 at Burgess Hill
Burgess Hill
Burgess Hill is a civil parish and a town primarily located in the Mid Sussex district of West Sussex, England, close to the border with East Sussex, on the edge of the South Downs National Park...

. In November 2009, Brighton and Hove City Council granted planning permission for American Express to redevelop the Amex House site. It is anticipated, in line with the Council's plan for the Edward Street Quarter, that the existing Amex House will be demolished by 2016. More information on this development is available at edwardstreet.co.uk.

The Japan, Asia-Pacific, and Australian Headquarters is co-located in Singapore, at 16 Collyer Quay
Collyer Quay
Collyer Quay is a road in Downtown Core, Singapore that starts after Fullerton Road and ends at the junction of Raffles Quay, Finlayson Green and Marina Boulevard...

, and in Sydney's
Sydney
Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...

 King Street Wharf
King Street Wharf
King Street Wharf covering approximately five hectares, is a former maritime industrial area on the eastern shore of Darling Harbour, an inlet of Sydney Harbour, Australia, that has been redeveloped into a mixed use tourism, commercial, residential and maritime development as part of the extensive...

 area, with the new state-of-the-art building receiving greenhouse status due to the environmentally friendly
Environmentally friendly
Environmentally friendly are terms used to refer to goods and services, laws, guidelines and policies claimed to inflict minimal or no harm on the environment....

 workspace that it provides.

The headquarters of the Latin America and Caribbean
Caribbean
The Caribbean is a crescent-shaped group of islands more than 2,000 miles long separating the Gulf of Mexico and the Caribbean Sea, to the west and south, from the Atlantic Ocean, to the east and north...

 division is in Miami.

American Express also has a significant presence in India. Its two centres are located at Gurgaon, Haryana and one at Mathura Road, New Delhi. The Indian operations of American Express revolves around the back office
Back office
A back office is a part of most corporations where tasks dedicated to running the company itself takes place. The term "Back office" comes from the building layout of early companies where the front office would contain the sales and other customer-facing staff and the back office would be those...

 customer services operations apart from the credit card business for the domestic Indian Economy.

Job satisfaction

  • For 2008, American Express was named the 62nd best company to work for in the United States by Fortune
    Fortune (magazine)
    Fortune is a global business magazine published by Time Inc. Founded by Henry Luce in 1930, the publishing business, consisting of Time, Life, Fortune, and Sports Illustrated, grew to become Time Warner. In turn, AOL grew as it acquired Time Warner in 2000 when Time Warner was the world's largest...

    , ranking it number one for bank card companies. In October 2008, Amex Canada Inc. was named one of Greater Toronto's Top Employers
    Greater Toronto's Top Employers
    Greater Toronto's Top Employers is an annual competition that recognizes the best places to work in the Greater Toronto Area...

     by Mediacorp Canada Inc., which was announced by the Toronto Star
    Toronto Star
    The Toronto Star is Canada's highest-circulation newspaper, based in Toronto, Ontario, Canada. Its print edition is distributed almost entirely within the province of Ontario...

    newspaper.
  • American Express was named one of the 100 Best Companies for Working Mothers living in the United States in 2006 and 2007 by U.S.-based Working Mother
    Working Mother
    Working Mother Media is a subsidiary of Bonnier Corporation It is the largest multimedia company in US which focused on diversity and the advancement of women...

    s
    magazine.

Management and corporate governance

Key executives include:
  • Kenneth Chenault
    Kenneth Chenault
    Kenneth Irvine Chenault is an American business executive. He has been the CEO and Chairman of American Express since 2001. He is the third African-American CEO of a Fortune 500 company.-Early life, education, and legal career:...

    : Chairman and Chief Executive Officer
  • Daniel T. Henry : Executive Vice President and Chief Financial Officer
  • Edward Gilligan: Vice Chairman
  • L. Kevin Cox: Executive Vice President – Human Resources and Quality
  • Ashwini Gupta: Chief Risk Officer, President – Risk, Information Management & Banking Group
  • John D. Hayes: Executive Vice President Global Advertising & Brand Management
    Brand management
    Brand management is the application of marketing techniques to a specific product, product line, or brand.The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H...

    , and Chief Marketing Officer
    Chief marketing officer
    Chief Marketing Officer is a corporate title referring to an executive responsible for various marketing activities in an organization...

  • Judson C. Linville: President and Chief Executive Officer – Consumer Services
  • Louise Parent: Executive Vice President and General Counsel
    General Counsel
    A general counsel is the chief lawyer of a legal department, usually in a corporation or government department. The term is most used in the United States...

  • Thomas Schick: Executive Vice President – Corporate and External Affairs
  • Steve Squeri: Group President – Global Services
  • Douglas E. Buckminster: President – International Consumer and Small Business Services
  • William H. Glenn: President – Global Merchant Services
  • Toby Redshaw - Chief Information Officer
    Chief information officer
    Chief information officer , or information technology director, is a job title commonly given to the most senior executive in an enterprise responsible for the information technology and computer systems that support enterprise goals...

  • Dan Schulman - Enterprise Growth


Current members of the board of directors of American Express are:
  • Daniel F. Akerson
    Daniel Akerson
    Daniel Francis "Dan" Akerson, is the current Chairman and CEO of General Motors. Akerson succeeded Edward Whitacre as CEO on September 1, 2010, and became Chairman of the Board on January 1, 2011. Akerson was a Managing Director of The Carlyle Group and head of global buyout prior to joining...

    : Managing Director of the Carlyle Group
    Carlyle Group
    The Carlyle Group is an American-based global asset management firm, specializing in private equity, based in Washington, D.C. The Carlyle Group operates in four business areas: corporate private equity, real assets, market strategies and fund-of-funds, through its AlpInvest subsidiary...

  • Charlene Barshefsky
    Charlene Barshefsky
    Charlene Barshefsky served as United States Trade Representative, the country's top trade negotiator, from 1997 to 2001. Prior to that, she was the Deputy USTR from 1993 to 1997.- Life and career :...

    : Former United States Trade Representative
    Office of the United States Trade Representative
    The Office of the United States Trade Representative is the United States government agency responsible for developing and recommending United States trade policy to the president of the United States, conducting trade negotiations at bilateral and multilateral levels, and coordinating trade...

  • Ursula M. Burns
    Ursula Burns
    Ursula M. Burns serves as chairwoman and CEO of Xerox. She is the first African-American woman CEO to head a Fortune 500 company. She is also the first woman to succeed another woman as head of a Fortune 500 company...

    : President of Xerox Corporation
  • Kenneth I. Chenault: Chairman and CEO of American Express Co.
  • Peter Chernin
    Peter Chernin
    Peter Chernin currently owns and runs Chernin Entertainment and The Chernin Group, both of which he founded in 2009. He was formerly President and COO of News Corporation, and Chairman and CEO of Fox Entertainment Group. He is a Corporate Director for American Express and sits on the Board of...

    : Former President and COO, News Corporation
    News Corporation
    News Corporation or News Corp. is an American multinational media conglomerate. It is the world's second-largest media conglomerate as of 2011 in terms of revenue, and the world's third largest in entertainment as of 2009, although the BBC remains the world's largest broadcaster...

  • Vernon E. Jordan, Jr.: Senior Managing Director with Lazard Freres & Co. LLC
    Lazard
    Lazard Ltd is the parent company of Lazard Group LLC, a global, independent investment bank with approximately 2,300 employees in 42 cities across 27 countries throughout Europe, North America, Asia, Australia, Central and South America...

  • Jan Leschly
    Jan Leschly
    Jan Leschly, born Jutland, Denmark, 11 September 1940, has been the Chairman and Chief Executive Officer of Care Capital LLC, a private equity firm, since May 2000...

    : CEO of Care Capital LLC
  • Richard C. Levin: President, Yale University
    Yale University
    Yale University is a private, Ivy League university located in New Haven, Connecticut, United States. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States...

  • Richard A. McGinn: Former CEO of Lucent Technologies
    Lucent Technologies
    Alcatel-Lucent USA, Inc., originally Lucent Technologies, Inc. is a French-owned technology company composed of what was formerly AT&T Technologies, which included Western Electric and Bell Labs...

    , Partner, RRE Ventures
    RRE Ventures
    RRE Ventures is a venture capital firm focused on investments across several disciplines, including software, internet, mobile, financial services, environmental, and other related technologies, primarily within the United States, and especially in and around New York...

  • Edward D. Miller
    Edward D. Miller
    Edward D. Miller is the Frances Watt Baker, M.D. and Lenox D. Baker Jr., M.D. Dean of the Medical Faculty at Johns Hopkins University and the Chief Executive Officer of Johns Hopkins Medicine....

    : Former President and CEO of AXA
    AXA
    AXA S.A. is a French global insurance group headquartered in the 8th arrondissement of Paris. AXA is a conglomerate of independently run businesses, operated according to the laws and regulations of many different countries. The AXA group of companies engage in life, health and other forms of...

     SA
  • Frank P. Popoff
    Frank Popoff
    Frank Popoff or Frank Popov is the Chairman of Chemical Financial Corporation, a bank holding company, from April 2004 to present. He was the former Chairman and Chief Executive Officer of The Dow Chemical Company from December 2000 to April 2004, and Chairman of the Board from 1995 to November 2000...

    : Former Chairman Chemical Financial Corp.
  • Steven S. Reinemund: Former Chairman and CEO, PepsiCo
    PepsiCo
    PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...

     Inc.
  • Robert D. Walter
    Robert D. Walter
    Robert D. Walter is an American businessman. In 1971 he purchased Cardinal Foods, a small Ohio food wholesaler, in a leveraged buyout. Cardinal Health is now an $87 billion USD Fortune 100 company and one of the largest distributors of pharmaceuticals, health & beauty products, and hospital...

    : Chairman and CEO, Cardinal Health
    Cardinal Health
    Cardinal Health, Inc., is a Fortune 500 health care services company based in Dublin, Ohio. Cardinal Health specializes in health care supply chain services, providing pharmaceuticals and medical products to more than 40,000 locations each day. The company is also a manufacturer of medical and...

  • Ronald A. Williams: Chairman and CEO, Aetna
    Aetna
    Aetna, Inc. is an American health insurance company, providing a range of traditional and consumer directed health care insurance products and related services, including medical, pharmaceutical, dental, behavioral health, group life, long-term care, and disability plans, and medical management...

     Inc.

Sponsorship

On June 22, 2010, it was revealed that American Express would sponsor English
Football in England
Association football is a national sport in England, where the first modern set of rules for the code were established in 1863, which were a major influence on the development of the modern Laws of the Game...

 football (soccer) team Brighton & Hove Albion
Brighton & Hove Albion F.C.
Brighton & Hove Albion Football Club are an English association football club based in the coastal city of Brighton & Hove, East Sussex. They currently play in the Football League Championship, the second tier of the English football league system....

's new stadium at Falmer
Falmer Stadium
Falmer Stadium, known for sponsorship purposes as the American Express Community Stadium, or The Amex, is a football stadium near the village of Falmer in Brighton and Hove and is the home of Brighton & Hove Albion F.C.. The stadium was handed over from the developers to the club on 31 May 2011...

. Commercially, the stadium is known as The American Express Community Stadium.

See also

  • American Express Gold card dress of Lizzy Gardiner
    American Express Gold card dress of Lizzy Gardiner
    Costume designer Lizzy Gardiner wore a dress made of 171 American Express Gold cards to the 67th Academy Awards on March 27, 1995, where she won an Oscar for Best Costumer Designer. All of the cards were genuine, but had expired...

  • History of Wells Fargo
    History of Wells Fargo
    This article outlines the history of Wells Fargo & Company from its origins to its merger with Norwest and beyond. The new company chose to retain the name of "Wells Fargo" and so this article also includes the history after the merger.-Origins:...

  • Standard & Poors Building
    65 Broadway
    The American Express Building at 65 Broadway in New York City's Financial District is a 21-story office building constructed in 1916-17 in the neoclassical style as the headquarters of American Express...

  • Serve (payment system)
    Serve (payment system)
    Serve is an online payment system similar to PayPal introduced on March 28, 2011. The service is provided by American Express and available at . The service allows users to transfer money to other users, shop online, and shop in stores with a card. The card is accepted at all AMEX locations. Card...

  • Business4Business
    Business4Business
    Business4Business is a division of American Express that was created in December 2010. The group, which provides a broad range of business products and services, currently provides business telecommunications, foreign exchange payments, and commercial insurance....

  • American Express Community Stadium


People
  • Franklin P. Buyer, Los Angeles City Council member, 1933–39, managed American Express office

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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