Alpine Electronics
Overview
 
is traditionally known as an aftermarket car audio
Car audio
Car audio/video , auto radio, mobile audio, 12-volt and other terms are used to describe the sound or video system fitted in an automobile. While 12-volt audio and video systems are also used, marketed, or manufactured for marine, aviation, and buses, this article focuses on cars as the most common...

 and navigation systems manufacturer, famed for their high quality, premium in-car audio units commonly known as headunits
Head unit
A head unit, sometimes referred to as a "deck", is a component of a stereo system either in a vehicle or home cinema system which provides a unified hardware interface for the various components of an electronic media system. An antiquated name for a head unit is a receiver; this article focuses...

. It is a subsidiary of Alps Electric Co.
Alps Electric Co.
produces electronic devices, including potentiometers and touchpads. Alps is a multinational corporation, headquartered in Tokyo, Japan. The company was established in 1948. As of August of 2010, the CEO is Masataka Kataoka...

 and its registered head office is in Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...

, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

. However its main offices, or the real headquarters, are in Iwaki, Fukushima
Iwaki, Fukushima
is a city located in the southern part of the Hamadōri coastal region of Fukushima Prefecture, Japan.A designated "core city", Iwaki is also one of the growing number of hiragana cities. Its area is 1,231.35 km², making it the 10th largest city in Japan...

 Prefecture, Japan. Next to Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

 the manufacturing facilities of Alpine are in China
People's Republic of China
China , officially the People's Republic of China , is the most populous country in the world, with over 1.3 billion citizens. Located in East Asia, the country covers approximately 9.6 million square kilometres...

, Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

 and Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

.

In 2006 76% of Alpine's sales came from OEM business, mainly to premium vehicle brands like Mercedes-Benz
Mercedes-Benz
Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG...

, BMW
BMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...

, Acura
Acura
Acura is the luxury vehicle division of Japanese automaker Honda Motor Company. The brand has been available in the United States and Canada since March 1986, marketing luxury, performance, and near-performance vehicles. It was introduced to Hong Kong in 1991, Mexico in 2004, and China in 2006...

, Volvo
Volvo
AB Volvo is a Swedish builder of commercial vehicles, including trucks, buses and construction equipment. Volvo also supplies marine and industrial drive systems, aerospace components and financial services...

, Aston Martin
Aston Martin
Aston Martin Lagonda Limited is a British manufacturer of luxury sports cars, based in Gaydon, Warwickshire. The company name is derived from the name of one of the company's founders, Lionel Martin, and from the Aston Hill speed hillclimb near Aston Clinton in Buckinghamshire...

, Jaguar
Jaguar (car)
Jaguar Cars Ltd, known simply as Jaguar , is a British luxury car manufacturer, headquartered in Whitley, Coventry, England. It is part of the Jaguar Land Rover business, a subsidiary of the Indian company Tata Motors....

 and Land Rover
Land Rover
Land Rover is a British car manufacturer with its headquarters in Gaydon, Warwickshire, United Kingdom which specialises in four-wheel-drive vehicles. It is owned by the Indian company Tata Motors, forming part of their Jaguar Land Rover group...

.

Established in 1967 as Alps-Motorola — a joint venture between Alps Electric and U.S.-based Motorola
Motorola
Motorola, Inc. was an American multinational telecommunications company based in Schaumburg, Illinois, which was eventually divided into two independent public companies, Motorola Mobility and Motorola Solutions on January 4, 2011, after losing $4.3 billion from 2007 to 2009...

 — it became Alpine Electronics, Inc.
 
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