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Alpen is the brand name of a muesli
Muesli

Muesli is a popular breakfast cereal based on uncooked rolled oats, fruit and nuts. It was developed around 1900 by Swiss physician Maximilian Bircher-Benner for patients in his hospital....
 cereal that includes wheat
Wheat

Wheat , is a worldwide cultivated Poaceae from the Levant region of the Middle East. Globally, after maize, wheat is the second most-produced food among the cereal just above rice....
, raisin
Raisin

Raisins are Dried fruit grapes. They are created in many regions of the world, such as the United States, Australia, Chile, Argentina, Republic of Macedonia, Mexico, Greece, Turkey, India, Iran, Pakistan, China, Afghanistan, Togo, and Jamaica, as well as South Africa and Southern Europe and Eastern Europe....
s, hazelnuts, almond
Almond

The Almond is a species of tree of the genus Prunus, belonging to the subfamily Prunoideae of the family Rosaceae and native to the Middle East....
s, and oat
Oat

The common oat is a species of Cereal Agriculture for its seed, which is known by the same name . While oats are suitable for human consumption as oatmeal and rolled oats, one of the most common uses is as livestock feed....
s, manufactured by the Weetabix cereal company of Kettering
Kettering

Kettering is a town in Northamptonshire, England. It is the main town within the Kettering .Kettering is on the River Ise, a tributary of the River Nene and is town twinning with Lahnstein, Germany and Kettering, Ohio, in the United States....
, Northamptonshire
Northamptonshire

Northamptonshire is a landlocked Counties of England in the England East Midlands, with a population of 629,676 as at the United Kingdom Census 2001....
, England
England

native_name =|conventional_long_name = England|common_name = England|image_flag = Flag of England.svg|image_coat = England COA.svg|symbol_type = Royal Coat of Arms...
.
he mid-1970s, Colgate-Palmolive imported Alpen cereal into the U.S. as the first 'natural' cereal. It quickly became one of the largest selling cereals and Quaker responded with Quaker 100% natural. Colgate misjudged supply and demand and because they imported it from England and because they weren't accustomed to marketing products with code dates, the supply chain became a problem and shelf stock ran out of date and they had to purchase it back from retailers and destroy it.






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Alpen is the brand name of a muesli
Muesli

Muesli is a popular breakfast cereal based on uncooked rolled oats, fruit and nuts. It was developed around 1900 by Swiss physician Maximilian Bircher-Benner for patients in his hospital....
 cereal that includes wheat
Wheat

Wheat , is a worldwide cultivated Poaceae from the Levant region of the Middle East. Globally, after maize, wheat is the second most-produced food among the cereal just above rice....
, raisin
Raisin

Raisins are Dried fruit grapes. They are created in many regions of the world, such as the United States, Australia, Chile, Argentina, Republic of Macedonia, Mexico, Greece, Turkey, India, Iran, Pakistan, China, Afghanistan, Togo, and Jamaica, as well as South Africa and Southern Europe and Eastern Europe....
s, hazelnuts, almond
Almond

The Almond is a species of tree of the genus Prunus, belonging to the subfamily Prunoideae of the family Rosaceae and native to the Middle East....
s, and oat
Oat

The common oat is a species of Cereal Agriculture for its seed, which is known by the same name . While oats are suitable for human consumption as oatmeal and rolled oats, one of the most common uses is as livestock feed....
s, manufactured by the Weetabix cereal company of Kettering
Kettering

Kettering is a town in Northamptonshire, England. It is the main town within the Kettering .Kettering is on the River Ise, a tributary of the River Nene and is town twinning with Lahnstein, Germany and Kettering, Ohio, in the United States....
, Northamptonshire
Northamptonshire

Northamptonshire is a landlocked Counties of England in the England East Midlands, with a population of 629,676 as at the United Kingdom Census 2001....
, England
England

native_name =|conventional_long_name = England|common_name = England|image_flag = Flag of England.svg|image_coat = England COA.svg|symbol_type = Royal Coat of Arms...
.

History

In the mid-1970s, Colgate-Palmolive imported Alpen cereal into the U.S. as the first 'natural' cereal. It quickly became one of the largest selling cereals and Quaker responded with Quaker 100% natural. Colgate misjudged supply and demand and because they imported it from England and because they weren't accustomed to marketing products with code dates, the supply chain became a problem and shelf stock ran out of date and they had to purchase it back from retailers and destroy it. That, combined with Quakers marketing effort ended the short reign of Alpen as the #1 natural brand in the U.S.

Related cereals and products

Alpen has spawned several varieties of the same brand, including:
  • Alpen Original
  • Alpen Original (No Added Sugar)
  • Alpen Original Blackberry & Apple
  • Alpen Original Strawberry
  • Alpen Caribbean Crunch
  • Alpen Nutty Crunch


Several non-Alpen cereals have been incorporated into the Alpen brand. While most of these cereals have undergone changes in name only, here is a list of cereals which have been folded into the Alpen division of Weetabix, along with date of name change.

  • Alpen Wheat Flakes (formerly Advantage cereal) — 2004
  • Alpen Crunchy Bran (formerly Crunchy Bran cereal) — 2004


Like many cereal companies, Weetabix has introduced recently into the Alpen division the new product of cereal bars. These include varieties of several fruit
Fruit

The term fruit has different meanings dependent on context, and the term is not synonymous in food preparation and biology. In botany, which is the scientific study of plants, fruits are the ripened Ovary of flowering plants....
 flavours, such as:
  • Apple & Blackberry with Yogurt
  • Strawberry & Yogurt
  • Fruit & Nut
  • Fruit & Nut with Chocolate


See also

  • Breakfast cereal
    Breakfast cereal

    A breakfast cereal is a Fast moving consumer goods food product intended to be consumed as part of a breakfast. It is usually eaten cold as a ready-to-eat meal and mixed with a liquid, such as milk or water, though occasionally Nut and fruit are also added....
  • List of breakfast cereals
    List of breakfast cereals

    This is a list of breakfast cereals. Many cereals are trademarked brands of large companies such as Kellogg Company, General Mills, Malt-O-Meal, Nestl?, The Quaker Oats Company, and Post Cereals, but similar equivalent products are often sold by other manufacturers and as store own brands....
  • Muesli
    Muesli

    Muesli is a popular breakfast cereal based on uncooked rolled oats, fruit and nuts. It was developed around 1900 by Swiss physician Maximilian Bircher-Benner for patients in his hospital....


Footnotes


External links