Alma Award
Encyclopedia
The American Latino Media Arts Award, or ALMA Award is a distinction awarded to Latino
Latino
The demonyms Latino and Latina , are defined in English language dictionaries as:* "a person of Latin-American descent."* "A Latin American."* "A person of Hispanic, especially Latin-American, descent, often one living in the United States."...

 performers (actor
Actor
An actor is a person who acts in a dramatic production and who works in film, television, theatre, or radio in that capacity...

s, film
Film director
A film director is a person who directs the actors and film crew in filmmaking. They control a film's artistic and dramatic nathan roach, while guiding the technical crew and actors.-Responsibilities:...

 and television director
Television director
A television director directs the activities involved in making a television program and is part of a television crew.-Duties:The duties of a television director vary depending on whether the production is live or recorded to video tape or video server .In both types of productions, the...

s, musicians, and designers) who promote positive portrayals of Latinos in the entertainment field. In Spanish
Spanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...

, the word alma means spirit or soul.

Created in 1995 by the National Council of La Raza
National Council of La Raza
The National Council of La Raza is a non-profit and non-partisan advocacy group in the United States, focused on improving opportunities for Hispanics. It is sometimes confused with La Raza Unida...

 (NCLR), it takes over from the previous Bravo Awards. The awards are part of NCLR's strategy to counter the alleged negative stereotyping of Latinos in U.S.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

entertainment. The awards are given during an annual ceremony generally held in the summer.

The awards festival is sometimes referred to as the "Latin American Oscars" in North America.

External links

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