Alexander Deichsel
Encyclopedia
Alexander Deichsel is a German sociologist and professor at the University of Hamburg
University of Hamburg
The University of Hamburg is a university in Hamburg, Germany. It was founded on 28 March 1919 by Wilhelm Stern and others. It grew out of the previous Allgemeines Vorlesungswesen and the Kolonialinstitut as well as the Akademisches Gymnasium. There are around 38,000 students as of the start of...

 (Germany).

Deischel completed his abitur
Abitur
Abitur is a designation used in Germany, Finland and Estonia for final exams that pupils take at the end of their secondary education, usually after 12 or 13 years of schooling, see also for Germany Abitur after twelve years.The Zeugnis der Allgemeinen Hochschulreife, often referred to as...

 at the Christianeum Hamburg
Christianeum Hamburg
The Christianeum in Hamburg is a famous former "Latin school" in Hamburg, northern Germany. Founded in 1738 by King Christian VI of Denmark, it is now housed in a building planned by Danish designer Arne Jacobsen.-History:...

.

He specialises in sociology of marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 and is co-editor of the Complete Works of Ferdinand Tönnies
Ferdinand Tönnies
Ferdinand Tönnies was a German sociologist. He was a major contributor to sociological theory and field studies, best known for his distinction between two types of social groups, Gemeinschaft and Gesellschaft...

.
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