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Alan Sugar
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Alan Michael Sugar, Baron Sugar (born 24 March 1947) is a British entrepreneur, media personality and political advisor. From humble origins in the East End of London
East End of London
The East End of London, also known simply as the East End, is the area of London, England, United Kingdom, east of the medieval walled City of London and north of the River Thames. Although not defined by universally accepted formal boundaries, the River Lea can be considered another boundary...

, Sugar now has an estimated fortune of £770m (US$1.14 billion), and was ranked 89th in the Sunday Times Rich List 2011
Sunday Times Rich List 2011
The Sunday Times Rich List 2011 is the 23rd annual survey of the wealthiest people in the United Kingdom, published by The Sunday Times on 8 May 2011...

. In 2007, he sold Amstrad
Amstrad
Amstrad is a British electronics company, now wholly owned by BSkyB. As of 2006, Amstrad's main business is manufacturing Sky Digital interactive boxes....

, one of his large business ventures.

Sugar is also notable for his time as chairman of Tottenham Hotspur
Tottenham Hotspur F.C.
Tottenham Hotspur Football Club , commonly referred to as Spurs, is an English Premier League football club based in Tottenham, north London. The club's home stadium is White Hart Lane....

 from 1991 to 2001. He starred in the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

 TV series The Apprentice, which has run to seven series.
Quotations

Pan Am takes good care of you. Marks & Spencer loves you. Securicor cares. I.B.M. says the customer is king. At Amstrad, we want your money!

Quoted in the New York Times, September 28, 1987, from an earlier public speech.

My history of lending money from banks is that they want to know the ins and outs of the backside of a duck.

In interview with Gordon Brown at No 10 Downing Street, as stated in The Sun (UK) newspaper, 11th December 2009

I don’t believe in God and all that. But I am Jewish, and very proud to be so, very proud of the culture.

From an interview with Sam Wollaston in The Guardian, 25th March 2009

I came from an environment where I needed to succeed. There was no wealth or anything like that in the family. Not that we were paupers, but we had to fend for ourselves. Kids today are not as hungry as I was. They don’t understand how tough my generation was.

From an interview with Jan Moir, Daily Mail, 25th March 2009

If you take care of your character, your reputation will take care of itself.

From, The Apprentice, BBC television, 3rd June 2009

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