Aftonbladet TV
Encyclopedia
TNT7 is a commercial television channel
Television channel
A television channel is a physical or virtual channel over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the broadcast or cable band of 54 to 60 MHz, with carrier frequencies of 55.25 MHz for NTSC analog video and...

 in Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

. The channel launched by the tabloid newspaper Aftonbladet
Aftonbladet
Aftonbladet is a Swedish tabloid founded by Lars Johan Hierta in 1830 during the modernization of Sweden. It is one of the larger daily newspapers in the Nordic countries. Aftonbladet is owned by the Swedish Trade Union Confederation and Norwegian media group Schibsted, and its editorial page...

 as Aftonbladet TV7 on 9 October 2006. Aftonbladet sold the channel in late 2007. In August 2008, it was sold once again and is since owned by NonStop Television
NonStop Television
NonStop Television is a Scandinavian television company, part of Turner Broadcasting System, packaging and distributing a number of specialty channels, mostly to the Nordic region. The company is a part of Millennium Media Group...

. On 22 March, NonStop Televisions TV channel 7 gets a new look and is filled with new content as the channel becomes a part of the world leading TNT channel portfolio.

History

The channel was based on the webcast
Webcast
A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand...

ing service that was launched on Aftonbladet.se a few years earlier.

Aftonbladet applied for a license to broadcast a channel with the working title "Storstads-tv" ("City TV") unencrypted in the Swedish digital terrestrial television network in the autumn of 2005. During the process of reviewing the licenses, Storstads-tv teamed up with Axess TV
Axess TV
Axess TV is a Swedish television channel belonging to the Axel and Margaret Ax:son Johnson Foundation. It is mainly devoted to cultural and science programmes....

 of the Ax:son Johnsson Foundation. In February 2006, Aftonbladet were granted a license to broadcast on Weekdays. Axess TV would broadcast in the Weekends.

Broadcasting trials started on 29 May 2006 with the name "Aftonbladet TV". During this period, the schedule consisted almost solely of content from the webcasts and reruns.

The full launch as TV7 occurred on 9 October 2006. Within a few weeks the channel launched on satellite from Canal Digital
Canal Digital
Canal Digital is a Scandinavian television distributor and internet service provider that was founded in March 1997 as a joint venture between the French pay-TV company Canal+ and the Norwegian telecommunications operator Telenor...

 and Viasat
Viasat
Viasat is a DBS distributor and TV broadcaster, owned by the Swedish media conglomerate Modern Times Group. Broadcasting from London, the target markets are in the Nordic and the Baltic Countries...

 and digital cable from Com Hem
Com Hem
Com Hem AB of Sweden, supplies triple play services that include cable tv, digital television, broadband, telephony and HDTV.Founded in 1983 as Televerket Kabel-TV as part of the former state-owned Televerket, the company has been successively named Svenska Kabel-TV AB and Telia InfoMedia...

. The schedule now started at 5 p.m. with continuous live news, weather and entertainment news to 9 p.m. when other programming took over. With the launch of TV7, Aftonbladet adjusted their TV guide by introducing TV7 next to the five largest channels. The evening schedule featured both programmes produced in-house at Aftonbladet and acquired programming, including many British lifestyle programmes.

In January 2007 the channel was changed slightly by introducing sports to its newscasts and adding some new programmes.

The CEO Stephen Mowbray decided to leave the channel in April 2007. He was replaced by Helena Westin. In August 2007 it was announced that Schibsted intended to sell TV7. The ratings had remained very low and advertising sales never caught up, meaning that Aftonbladet suffered heavy losses from both TV7 and the free newspaper Punkt SE. Aftonbladet would now concentrate on the web television
Web television
Web television, also commonly referred to as web TV, not to be confused with WebTV, Internet television or catch up TV, is an emerging genre of digital entertainment that is distinct from traditional broadcast television...

 service on their website aftonbladet.se.

On 24 October 2007 it was announced that Aftonbladet would give away the responsibility for TV7 to the venture capital firm C4 Partners. It was reported that until 30 September, the channel had an operating loss of 71 million Swedish krona
Swedish krona
The krona has been the currency of Sweden since 1873. Both the ISO code "SEK" and currency sign "kr" are in common use; the former precedes or follows the value, the latter usually follows it, but especially in the past, it sometimes preceded the value...

s. An immediate change was that the news department was shut down the same evening and would be replaced by short news updates without hosts the next day. C4 Partners intends to give the channel a new profile and change it from a free-to-air channel into a pay channel. The owner of C4 Partners, Hans Linder, also owned Xover TV that had previously produced Gameplay, a programme about video games, for TV7. The new owners had plans on turning the channel into a channel dedicated to video games, but did however keep much of the imported programmes.

When new licenses where handed out in March 2008, TV7 would see their broadcasting hours drastically reduced. From 1 April 2008, TV7 would broadcast between 6 a.m. and 7 p.m. every day of the week in the terrestrial network. Between 7 p.m. and 6 a.m. Canal 7 is broadcasting instead of TV7. On 1 January 2009, the channel would get to broadcast during the entire day again, but will be forced to use new compression technology H.264/MPEG-4 AVC
H.264/MPEG-4 AVC
H.264/MPEG-4 Part 10 or AVC is a standard for video compression, and is currently one of the most commonly used formats for the recording, compression, and distribution of high definition video...

. However, due to a dispute between Teracom
Teracom
Teracom is a terrestrial broadcast transmission service company owned by the Swedish Government. Teracom owns all Swedish broadcast transmission sites, and distributes all terrestrial radio and TV channels, private as well as public-service, analogue as well as digital.Teracom Components is a...

 and the Post and Telecom Agency, the network where TV7 would broadcast had not yet been built and TV7 hadn't been able to resume broadcasting by May 2009.

In August 2008 it was announced that the channel had been sold once again. The new buyer was NonStop Television
NonStop Television
NonStop Television is a Scandinavian television company, part of Turner Broadcasting System, packaging and distributing a number of specialty channels, mostly to the Nordic region. The company is a part of Millennium Media Group...

, who already owned several other channels such as Star!
Star! Scandinavia
Star! Scandinavia is a television channel in northern Europe that is devoted to entertainment and celebrity news and programming. The channel is managed by Scandinavian television broadcaster NonStop Television, part of Turner Broadcasting System, TBS, Inc., which merged with Time Warner in 1996,...

, Showtime
Showtime Scandinavia
Showtime Scandinavia is a television channel broadcasting action movies to the Nordic countries operated by NonStop Television, part of Turner Broadcasting System, TBS, Inc., which merged with Time Warner in 1996, and now operates as a semi-autonomous unit of Time Warner...

 and Silver
Silver (TV channel)
Silver is a movie television channel broadcasting to the Nordic countries broadcasting quality movies, "World cinema" and independent films. The channel is managed by Scandinavian television broadcaster NonStop Television, part of Turner Broadcasting System, TBS, Inc., which merged with Time Warner...

. They intend to transform it into a pay channel with broad entertainment and launch the channel in Denmark, Norway and Finland. Nonstop soon started transforming the channel by adding two movies per day and some shows from their Star! channel.

The channel was relaunched as a women's channel on Valentine's Day, 14 February 2009. New programmes include Head Case, Paradise Falls
Paradise Falls
Paradise Falls is a weekly soap opera shown nationally on the Showcase channel in Canada, starting in 2001. It is set in a summer cottage community in Central Ontario....

, Second Chance, Plastic Makes Perfect and the telenovela Lalola
Lalola
Lalola was an Argentine television Comedy show that aired from 28 August 2007 to 29 April 2008. It was broadcast by TV channel América 2...

.
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