Aeolian Company
Encyclopedia
The Æolian Company was a manufacturer of player organs and pianos.

History

It was founded by New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

 piano maker William B. Tremaine as the Æolian Organ & Music Co. (1887) to make automatic organs, and, after 1895, as the Æolian Co. automatic pianos as well. (He had previous founded the Mechanical Orguinette Co. in 1878 to manufacture automated reed organs.) The manufacture of residence or "chamber" organs to provide entertainment in the mansions of millionaires was an extremely profitable undertaking, and Aeolian virtually cornered the market in this trade, freeing them from the tight competition of church-organ building with its narrow profit margins. Elaborate cases and consoles were often featured in residence organs. In other installations, the pipes were hidden behind tapestries, under or above staircases, or spoke from the basement through grilles or tone chutes. They also made Organettes and Player Pump Organs for the "Working Man" to buy.

The pianola, a pneumatic player piano, soon after became extremely popular. It had been invented in 1895 by Edwin S. Votey, president of the Farrand & Votey Organ Co., Detroit. In 1897, Votey joined Aeolian and in 1900 the firm obtained the patent for such instruments.

In 1903, Tremaine absorbed a number of companies making self-playing instruments, including the [Albert] Weber Co., a New York piano maker since 1852, into the Aeolian, Weber Piano & Pianola Co.

In 1904 Aeolian sued the Los Angeles Art Organ Company
Los Angeles Art Organ Company
The Los Angeles Art Organ Company was based, as its name suggests, in Los Angeles, California. The firm was the successor to the Murray M. Harris Organ Co., which was reorganized following Harris's ouster from the company. William Boone Fleming was the Factory Supervisor. The Los Angeles Art Organ...

 for patent infringement of its player mechanism, leading to court victories that effectively shut down a competitor. Other patent lawsuits were not always successful.

As the pianola, in its turn, was supplanted by the newer Æolian’s “Duo Art
Duo-Art
Duo-Art was one of the leading reproducing piano technologies of the early 20th century, the others being American Piano Company , introduced in 1913 too, and Welte-Mignon in 1905. These technologies flourished at that time because of the poor quality of the early Phonograph...

” reproducing piano (1913), which could reproduce the sound of a famous artist playing without manual intervention, the Æolian, Weber Piano & Pianola Co. became the world’s leading manufacturer of such roll-operated instruments.

Interestingly, in 1916 the Æolian Co. started making Vocalion phonographs and in 1917/8 started Vocalion Records
Vocalion Records
Vocalion Records is a record label active for many years in the United States and in the United Kingdom.-History:Vocalion was founded in 1916 by the Aeolian Piano Company of New York City, which introduced a retail line of phonographs at the same time. The name was derived from one of their...

, a maker of high-quality discs which in December 1924 was sold to Brunswick Records
Brunswick Records
Brunswick Records is a United States based record label. The label is currently distributed by E1 Entertainment.-From 1916:Records under the "Brunswick" label were first produced by the Brunswick-Balke-Collender Company...

. The phonograph was one of the main factors in the demise of the player piano, although Starr made players and records as well as pianos. An attempt of the company to engage in the production of church and concert organs resulted in important installations at Duke University
Duke University
Duke University is a private research university located in Durham, North Carolina, United States. Founded by Methodists and Quakers in the present day town of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco industrialist James B...

 Chapel and Longwood Gardens
Longwood Gardens
Longwood Gardens consists of over 1,077 acres of gardens, woodlands, and meadows in Kennett Square, Pennsylvania, United States in the Brandywine Creek Valley...

. It was undermined by the Great Depression
Great Depression in the United States
The Great Depression began with the Wall Street Crash of October, 1929 and rapidly spread worldwide. The market crash marked the beginning of a decade of high unemployment, poverty, low profits, deflation, plunging farm incomes, and lost opportunities for economic growth and personal advancement...

, during which the organ division was merged with the E.M. Skinner Organ Co. to become the Aeolian-Skinner
Aeolian-Skinner
Æolian-Skinner Organ Company, Inc. — Æolian-Skinner of Boston, Massachusetts was an important American builder of a large number of notable pipe organs from its inception as the Skinner Organ Company in 1901 until its closure in 1972. Key figures were Ernest M. Skinner , Arthur Hudson Marks ,...

 Organ Co., a leading builder until the 1970s. As the popularity of the player piano faded with the rise of the gramophone and radio, the company merged in 1932 with the American Piano Corp. (itself a 1930 consolidation of Chickering & Sons
Chickering and Sons
Chickering and Sons was an American piano manufacturer located in Boston, known for producing award-winning instruments of superb quality and design. The company was founded in 1823 by Jonas Chickering and James Stewart, but the partnership dissolved four years later...

, Knabe & Co., and other manufacturers). The combined company was the Aeolian Corp. in 1959; it declared bankruptcy in 1985.

Interesting enough, it is the Organettes and the Player Pump Organs that have survived today and still are collected and enjoyed by their collectors. So loved are these smaller machines, they have been restored and in fact there are places to buy recuts of the original music.

Location

Æolian was first located at 841 Broadway
Broadway (New York City)
Broadway is a prominent avenue in New York City, United States, which runs through the full length of the borough of Manhattan and continues northward through the Bronx borough before terminating in Westchester County, New York. It is the oldest north–south main thoroughfare in the city, dating to...

, in the heart of the piano district; the company later moved to 23rd Street, and then to 360 Fifth Avenue. Aeolian Hall
Aeolian Hall (New York)
Aeolian Hall was a concert hall near Times Square in Midtown Manhattan, New York City located on the third floor of 29-33 West 42nd Street across the street from Bryant Park. The Aeolian Building was built in 1912 for the Aeolian Company, which manufactured pianos...

 (1912–13), 33 West 42nd Street
42nd Street (Manhattan)
42nd Street is a major crosstown street in the New York City borough of Manhattan, known for its theaters, especially near the intersection with Broadway at Times Square. It is also the name of the region of the theater district near that intersection...

, housed the firm’s general offices and demonstration rooms as a recital hall on the 43rd Street side where many noted musicians performed and was where the first Vocalions were made. The building was sold by Aeolian in 1924. The firm's pipe-organ factory was in Garwood, N.J.
Garwood, New Jersey
Garwood is a borough in Union County, New Jersey, United States. As of the 2010 United States Census, the borough population was 4,226.Garwood was incorporated as a borough on March 19, 1903, from portions of Cranford Township and Westfield Town....

, until the merger with the E.M. Skinner Co.

The firm returned to Fifth Avenue in 1925. The firm’s facilities in the new Aeolian Building included a 150-seat recital hall, recording studios for Duo Art piano roll
Piano roll
A piano roll is a music storage medium used to operate a player piano, piano player or reproducing piano. A piano roll is a continuous roll of paper with perforations punched into it. The peforations represent note control data...

s, offices, design studios, drafting rooms, and a director’s room in the upper stories. The Aeolian Company (as Aeolian American Corp.) remained in the Aeolian Building until 1938, after which it leased half of Chickering Hall on West 57th St..

Copyright law

It was Congressional suspicion of the market power of the Aeolian company during the early 20th century that prompted adoption of the first compulsory license
Compulsory license
A compulsory license, also known as statutory license or mandatory collective management, provides that the owner of a patent or copyright licenses the use of their rights against payment either set by law or determined through some form of arbitration.- Copyright law :In a number of countries...

system in U.S. copyright law, for the mechanical reproduction of musical compositions, a category that included piano rolls.
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