Adidas Sundown Marathon
Encyclopedia
The Sundown Marathon, previously known as Adidas Sundown Marathon, would be considered a Sports Tourism
Sports tourism
Sports, or more correctly, Sport Tourism refers to travel which involves either viewing or participating in a sporting event staying apart from their usual environment. Sport Tourism is the fastest growing sector in the global travel industry and equates to $600 Billion a year.-Classification of...

 Event. The official sponsor for the event have change to New Balance.

This marathon
Marathon
The marathon is a long-distance running event with an official distance of 42.195 kilometres , that is usually run as a road race...

 is organized by the same team who made the Aviva Ironman 70.3 Singapore Triathlon possible. It started in 2008 and had been ongoing for Four years till now. The race takes place once a year in Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

. This race is unique in that it is Asia's only mass night running event. The race attracts athletes from all walks of life and managed to attract 10,670 entrants in the 2009 race.

There are different races and they are namely the ultramarathon
Ultramarathon
An ultramarathon is any sporting event involving running longer than the traditional marathon length of .There are two types of ultramarathon events: those that cover a specified distance, and events that take place during specified time...

 (84.39 km), the marathon (42.195 km), the Women (10 km) and the Team/Corporate Challenge (10 km x 4 runners). All races starts at different time on the same night.

In 2011, 84 km ultramarathon was replaced with 100 km ultramarathon.

Participants would have to pay a fee to participate in the race. The price varies according when the registration is made, the category of event participants are interested in, and the runners' history of participation in the event.

Level of participation

The Marathon has surpassed the record turnout set at last year’s inaugural race. As of 3 March 2009, more than 10,000 men and women have signed up for “Singapore’s Toughest Race”. This total breaks the event’s previous entry record of 6,088 participants. A total marathon field of over 5,500 turned up on Saturday, May 30. While the Sundown Marathon’s companion race, the Sundown Ultramarathon, is nearing the 280 participant mark and is on pace to shatter the record field of 322 participants set last year. Despite the fact that it is a relatively new race present in Singapore, the overwhelming response shows its potential to become one of the world class event.
This year’s route travelled through some of east’s most beautiful urban park
Urban park
An urban park, is also known as a municipal park or a public park, public open space or municipal gardens , is a park in cities and other incorporated places to offer recreation and green space to residents of, and visitors to, the municipality...

s as well as major local landmarks such as Bedok Reservoir
Bedok Reservoir
Bedok Reservoir is a reservoir located in the eastern part of Singapore, to the north of Bedok New Town. The reservoir has a surface area of 880,000 m², and a capacity of 12.8 million m³. The mean depth of the reservoir is 9 m, with a maximum depth of 18.2 m...

, East Coast Park
East Coast Park
The East Coast Park is a beach park located on the southeastern coast of Singapore. It was opened in the 1970s, when the government completed reclaiming land off the coast at Katong which extends from Changi to Tanjong Rhu...

 and the Changi Ferry Terminal; all set to the backdrop of Singapore’s night sky.
A new addition to the event is also the introduction of the Women’s 10KM which has garnered remarkable response from the public which totals to about 2,200 runners .

Impact and discernible trends of the event

The race has an economic impact in the number of workers needed to provide labor for organizers and sponsors.

Tourism receipts

As the sundown Marathon is the largest night race held in Asia and Singapore, it was largely lauded and publicized(due to successful previous year) and this second year has seen an increase in foreign participants, especially from Malaysia and other neighboring countries.
“Of the 600 entrants, the Adidas Sundown Marathon will also be hosting one of the biggest contingents of international. Ultramarathon runners with more than 12% of the participants coming from beyond Singapore's borders. “

Events as attractions

Sundown Festival Village:
“Organisers HiVelocity have announced a slew of activities at the village including a free outdoor movie marathon. Frozen yogurt
Frozen yogurt
Frozen yogurt is a frozen dessert containing yogurt or other dairy products. It is slightly more tart than ice cream, as well as lower in fat...

 experts, Frolick, will also be giving away 3,000 free cups of Frolick yoghurt to festival village visitors throughout the night. While microbrewery
Microbrewery
A microbrewery or craft brewer is a brewery which produces a limited amount of beer, and is associated by consumers with innovation and uniqueness....

 and restaurant
Restaurant
A restaurant is an establishment which prepares and serves food and drink to customers in return for money. Meals are generally served and eaten on premises, but many restaurants also offer take-out and food delivery services...

, Brewerkz, will be quenching thirsty throats and hungry stomachs with a specially packaged ‘Sundown Picnic Basket' of beer
Beer
Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...

s, soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...

s and juicy flame-grilled burgers
Hamburger
A hamburger is a sandwich consisting of a cooked patty of ground meat usually placed inside a sliced bread roll...

.
With so many wide open spaces at the park, it'll be a great time for all the family to have a nocturnal picnic
Picnic
In contemporary usage, a picnic can be defined simply as a pleasure excursion at which a meal is eaten outdoors , ideally taking place in a beautiful landscape such as a park, beside a lake or with an interesting view and possibly at a public event such as before an open air theatre performance,...

 before, during or after the race.”
Sponsors and supporters will gain economically from the events held and attract even more non-runners.

Sociocultural

Land Use:
Adidas Sundown Marathon organizers made use of Singapore’s numerous parks while planning the route and “travels through some of east's most beautiful urban parks as well as major local landmarks such as Bedok Reservoir, East Coast Park and the Changi Ferry Terminal; all set to the backdrop of Singapore's night sky.”
Sundown Festival village also made use of large spaces of the park to organize this family friendly event.

National Identity and Morale:
A marathon itself is enough to spur people on in terms of morale and determination but the Adidas Sundown Marathon made good use of this opportunity to organize all categories of the race including a corporate race, which was fully registered and booked by local and multinational companies
Multinational corporation
A multi national corporation or enterprise , is a corporation or an enterprise that manages production or delivers services in more than one country. It can also be referred to as an international corporation...

 for their workers by the time registration closed. The corporate race enables company bonding and acts as a time for workers motivations.
Environmentally:
The organizers also made sure that the routes were kept clean and no rubbish were littered. These were kept in check by cleaners and volunteers.

Health

Physiological:
Promotes healthy lifestyle, as marathon runners often train months before the actually event and often, this lifestyle continues even after the race itself. Friends and family also gets motivated and encouraged to lead a healthier lifestyle.
Psychological:
Marathon runners often set their own goals for the race, in terms of timing and distances covered. Being able to achieve these goals highly motivates the runners mentally and enables them to gain a higher self confidence.
Risk:
There is a risk though, as the Adidas Sundown Marathon includes an ultra marathon which spans more than a day and participants risks collapsing and suffering from serious running injuries. However, medics are on-site to deal with emergencies.

TREND:
-The increasing development of individual sports as opposed to collective sports
-Adaptions of sports activities to the constraints of urban life. (night race a new trend as participants work during the day)
-Women’s sports (Adidas Sundown Marathon has seen a large increase of women participants)

Sports tourist involved in the program

1) Active participants. Runners
Firstly there are the runners. At the adidas sundown, there were a large number of international runners. During the event there were altogether 600 entrants in the ultra marathon race, out of the 600 runners, 12% of them were international runners and came from places like Morocco
Morocco
Morocco , officially the Kingdom of Morocco , is a country located in North Africa. It has a population of more than 32 million and an area of 710,850 km², and also primarily administers the disputed region of the Western Sahara...

 and Africa
Africa
Africa is the world's second largest and second most populous continent, after Asia. At about 30.2 million km² including adjacent islands, it covers 6% of the Earth's total surface area and 20.4% of the total land area...

.

Demographics:
Age range is from 18 years old to the oldest participant who was 72 years old
Passion/ motivations
- Intellectual: the purpose for the runners to join the competition would be for comparison purposes and to pit themselves against each other. To test their limits, to find out how good they are as well as for an adventure

- Self-satisfaction: they might be running for their own purposes. To have a sense of satisfaction as well as for their own passion.

2) Spectators/ supporters
The Adidas sundown marathon has international participants, therefore coming together with them are their supporters and friends. They come from all over the world. They come from Germany, to Malaysia, Canada, USA, and Australia.

Demographics:
Age group ranges from 10 years old to as old as 70 years old.
Passion/ motivation

Social: one of the main reasons for the supporters to come to Singapore for this event would be to view the event. They might also be here to help support the runners and to encourage them. They might also be here to view some of the runners and meet up with them.

Intellectual: another reason for the supporters to come all the way to Singapore to view the event would be to view the event and appreciate the sport. They would be given a better insight into how the sport is like and what is it like.

Sundown Marathon 2011

While all events happened on the same night for the previous Sundown Marathons, the marathons and ultramarathon will take place on different nights for the 2011 Sundown Marathon. The marathons are scheduled to take place on 28 May 2011, while the ultramarathon on 25 June 2011.
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