Adidas Originals
Encyclopedia
Adidas Originals is a line of casual sports apparel, and is the heritage line of Adidas
Adidas
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company , and Rockport...

 The brand uses the famous Trefoil logo, which was originally used on all adidas products until the company decided in 1997 that the trefoil logo would thereafter only be used on heritage products, and was replaced on other products by the Performance logo, which has previously been used on the "Equipment" range of products since 1991. adidas Originals covers sports fashion styles with strong references to the decades between the 1940s to 1980s. The brand has a distinctively retro
Retro
Retro is a culturally outdated or aged style, trend, mode, or fashion, from the overall postmodern past, that has since that time become functionally or superficially the norm once again. The use of "retro" style iconography and imagery interjected into post-modern art, advertising, mass media, etc...

 old school feel.

An extensive campaign was launched in 2008 to promote the label.
"adidas Originals invites today’s lifestyle consumers to Celebrate Originality through an exceptional brand campaign and a variety of product themes inspired by the rich sporting heritage of adidas and the global reach of the Trefoil."

Products

Well known adidas Originals products include:
  • Superstar
    Adidas Superstar
    The Superstar is a basketball shoe manufactured by athletic goods company Adidas since 1969, released as a low top version of the Pro Model basketball shoe...

     Shoes
  • Adicolor
    Adicolor
    The Adicolor concept was launched by adidas in 1983 where trainers were sold with the tools that they could be customised by the purchaser.The "adicolor" sneaker was an all white training shoe was specifically created for the adicolor concept...

     Trainers
  • Originals Denim by Diesel, a concept being trialled in New York and Berlin

Stores

There are many adidas Originals Concept Stores around the world. adidas has plans to roll out more stores in 2008.
In the United Kingdom, some JD Sports stores have an adidas Originals ministore inside.

In Ireland, Champion Sports, has a number of adidas Originals shop in shops.

In Wellington
Wellington
Wellington is the capital city and third most populous urban area of New Zealand, although it is likely to have surpassed Christchurch due to the exodus following the Canterbury Earthquake. It is at the southwestern tip of the North Island, between Cook Strait and the Rimutaka Range...

, New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

 there is an adidas Originals store on Willis Street.

In Washington, D.C there is a store in Georgetown in the intersection of M st. and Wisconsin Ave.

In Cairo, Egypt, adidas opened its first store dedicated to adidas Originals products only in Citystars
Citystars
City Stars is a commercial development in Egypt. The complex is located between Nasr City and Heliopolis, in Cairo. It is considered the first integrated urban development project of its kind in the Middle East and Europe....

 Mall, adidas has already one more store in the same mall, selling all kinds of adidas products.

In Caracas
Caracas
Caracas , officially Santiago de León de Caracas, is the capital and largest city of Venezuela; natives or residents are known as Caraquenians in English . It is located in the northern part of the country, following the contours of the narrow Caracas Valley on the Venezuelan coastal mountain range...

, Venezuela
Venezuela
Venezuela , officially called the Bolivarian Republic of Venezuela , is a tropical country on the northern coast of South America. It borders Colombia to the west, Guyana to the east, and Brazil to the south...

 there are 2 Adidas Originals Stores and one Mini-Store.

In Bogotá
Bogotá
Bogotá, Distrito Capital , from 1991 to 2000 called Santa Fé de Bogotá, is the capital, and largest city, of Colombia. It is also designated by the national constitution as the capital of the department of Cundinamarca, even though the city of Bogotá now comprises an independent Capital district...

, Colombia
Colombia
Colombia, officially the Republic of Colombia , is a unitary constitutional republic comprising thirty-two departments. The country is located in northwestern South America, bordered to the east by Venezuela and Brazil; to the south by Ecuador and Peru; to the north by the Caribbean Sea; to the...

 there is a Adidas Original Store at commercial T Zone.

In Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

, adidas opened its first adidas Originals concept store at the Morumbi Shopping in Sao Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...

, followed by its Ipanema
Ipanema
For other uses, see Ipanema . For the British rock band, see Ipanema .Ipanema is a neighborhood located in the southern region of the city of Rio de Janeiro, Brazil, between Leblon and Arpoador...

 location in Rio de Janeiro
Rio de Janeiro
Rio de Janeiro , commonly referred to simply as Rio, is the capital city of the State of Rio de Janeiro, the second largest city of Brazil, and the third largest metropolitan area and agglomeration in South America, boasting approximately 6.3 million people within the city proper, making it the 6th...

. Later it has added two more locations in the country, one in Belo Horizonte
Belo Horizonte
Belo Horizonte is the capital of and largest city in the state of Minas Gerais, located in the southeastern region of Brazil. It is the third largest metropolitan area in the country...

, located at the Diamond Mall, and the fourth in Curitiba
Curitiba
Curitiba is the capital of the Brazilian state of Paraná. It is the largest city with the biggest economy of both Paraná and southern Brazil. The population of Curitiba numbers approximately 1.75 million people and the latest GDP figures for the city surpass US$61 billion according to...

 at the Shopping Barigui.

In Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

; the adidas Originals stores are located in Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...

, Osaka
Osaka
is a city in the Kansai region of Japan's main island of Honshu, a designated city under the Local Autonomy Law, the capital city of Osaka Prefecture and also the biggest part of Keihanshin area, which is represented by three major cities of Japan, Kyoto, Osaka and Kobe...

, Yokohama
Yokohama
is the capital city of Kanagawa Prefecture and the second largest city in Japan by population after Tokyo and most populous municipality of Japan. It lies on Tokyo Bay, south of Tokyo, in the Kantō region of the main island of Honshu...

, Nagoya.

In Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

, the adidas Originals store is located in Stockholm
Stockholm
Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...

.

In England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

, there are adidas Originals standalone stores in:
The Manchester Arndale & The Trafford Centre Manchester
Manchester
Manchester is a city and metropolitan borough in Greater Manchester, England. According to the Office for National Statistics, the 2010 mid-year population estimate for Manchester was 498,800. Manchester lies within one of the UK's largest metropolitan areas, the metropolitan county of Greater...

; Liverpool One, Liverpool
Liverpool
Liverpool is a city and metropolitan borough of Merseyside, England, along the eastern side of the Mersey Estuary. It was founded as a borough in 1207 and was granted city status in 1880...

; and Covent Garden
Covent Garden
Covent Garden is a district in London on the eastern fringes of the West End, between St. Martin's Lane and Drury Lane. It is associated with the former fruit and vegetable market in the central square, now a popular shopping and tourist site, and the Royal Opera House, which is also known as...

 London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

.

In England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

 there are also concession style stores within other stores, located in:
The basement of Size? Leeds
Leeds
Leeds is a city and metropolitan borough in West Yorkshire, England. In 2001 Leeds' main urban subdivision had a population of 443,247, while the entire city has a population of 798,800 , making it the 30th-most populous city in the European Union.Leeds is the cultural, financial and commercial...

; the basement of Size? in Liverpool
Liverpool
Liverpool is a city and metropolitan borough of Merseyside, England, along the eastern side of the Mersey Estuary. It was founded as a borough in 1207 and was granted city status in 1880...

; the basement of Scott's
Scott's
Scott's may refer to:* Scott's Food & Pharmacy* Scotts Shipbuilding & Engineering Company...

, Newcastle-Upon-Tyne and in the basement of Scott's
Scott's
Scott's may refer to:* Scott's Food & Pharmacy* Scotts Shipbuilding & Engineering Company...

 in Chester
Chester
Chester is a city in Cheshire, England. Lying on the River Dee, close to the border with Wales, it is home to 77,040 inhabitants, and is the largest and most populous settlement of the wider unitary authority area of Cheshire West and Chester, which had a population of 328,100 according to the...

.

In Dubai
Dubai
Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...

, there is one adidas Originals store.

In Vancouver
Vancouver
Vancouver is a coastal seaport city on the mainland of British Columbia, Canada. It is the hub of Greater Vancouver, which, with over 2.3 million residents, is the third most populous metropolitan area in the country,...

, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 there is an adidas Originals store on Granville street.

In Montreal
Montreal
Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...

, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

. there is an adidas Originals store on Sainte-Catherine street.

In Tallinn
Tallinn
Tallinn is the capital and largest city of Estonia. It occupies an area of with a population of 414,940. It is situated on the northern coast of the country, on the banks of the Gulf of Finland, south of Helsinki, east of Stockholm and west of Saint Petersburg. Tallinn's Old Town is in the list...

, Estonia
Estonia
Estonia , officially the Republic of Estonia , is a state in the Baltic region of Northern Europe. It is bordered to the north by the Gulf of Finland, to the west by the Baltic Sea, to the south by Latvia , and to the east by Lake Peipsi and the Russian Federation . Across the Baltic Sea lies...

 in the Rotermann Center

In Łódź, Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...

 in Manufaktura Centre

In Poznań
Poznan
Poznań is a city on the Warta river in west-central Poland, with a population of 556,022 in June 2009. It is among the oldest cities in Poland, and was one of the most important centres in the early Polish state, whose first rulers were buried at Poznań's cathedral. It is sometimes claimed to be...

, Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...

 in the Stary Browar
Stary Browar
Shopping, Arts and Business Center "Stary Browar" - the center of commerce and art, built in November 2003, located in the center of Poznan at 42 Półwiejska Street....

 Center

In Melbourne
Melbourne
Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...

, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

, in the Chadstone Shopping Centre
Chadstone Shopping Centre
Chadstone Shopping Centre is a super regional shopping centre located in the inner south-eastern suburb of Malvern East in the city of Melbourne, Australia...



In Sydney
Sydney
Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...

, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

 in the Queen Victoria Building.

In Istanbul
Istanbul
Istanbul , historically known as Byzantium and Constantinople , is the largest city of Turkey. Istanbul metropolitan province had 13.26 million people living in it as of December, 2010, which is 18% of Turkey's population and the 3rd largest metropolitan area in Europe after London and...

, Turkey
Turkey
Turkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...

 in the Kanyon Shopping Mall, Istanbul
Kanyon Shopping Mall, Istanbul
Kanyon is a multi-purpose complex located at Büyükdere Avenue Nr. 185 in the Levent financial district of Istanbul, Turkey. Opened on 6 June 2006, it unites a 160-store shopping mall , a 30-floor office tower and a 22-floor residential block with 179 residential apartments into a complex...



In Cairo
Cairo
Cairo , is the capital of Egypt and the largest city in the Arab world and Africa, and the 16th largest metropolitan area in the world. Nicknamed "The City of a Thousand Minarets" for its preponderance of Islamic architecture, Cairo has long been a centre of the region's political and cultural life...

, Egypt
Egypt
Egypt , officially the Arab Republic of Egypt, Arabic: , is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Southwest Asia. Egypt is thus a transcontinental country, and a major power in Africa, the Mediterranean Basin, the Middle East and the Muslim world...

 in the Stars Centre mall.

In Santiago
Santiago, Chile
Santiago , also known as Santiago de Chile, is the capital and largest city of Chile, and the center of its largest conurbation . It is located in the country's central valley, at an elevation of above mean sea level...

, Chile
Chile
Chile ,officially the Republic of Chile , is a country in South America occupying a long, narrow coastal strip between the Andes mountains to the east and the Pacific Ocean to the west. It borders Peru to the north, Bolivia to the northeast, Argentina to the east, and the Drake Passage in the far...

  there are 3 Adidas Originals Stores

In Alexandria
Alexandria
Alexandria is the second-largest city of Egypt, with a population of 4.1 million, extending about along the coast of the Mediterranean Sea in the north central part of the country; it is also the largest city lying directly on the Mediterranean coast. It is Egypt's largest seaport, serving...

, Egypt
Egypt
Egypt , officially the Arab Republic of Egypt, Arabic: , is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Southwest Asia. Egypt is thus a transcontinental country, and a major power in Africa, the Mediterranean Basin, the Middle East and the Muslim world...

 in the San Stefano Grand Plaza
San Stefano Grand Plaza
San Stefano Grand Plaza is a structural complex including a Four Seasons hotel, apartments, offices, a shopping mall and a marina in Alexandria, Egypt. Being 35 floors high, it has the tallest buildings in the city...

.

In Cape Town
Cape Town
Cape Town is the second-most populous city in South Africa, and the provincial capital and primate city of the Western Cape. As the seat of the National Parliament, it is also the legislative capital of the country. It forms part of the City of Cape Town metropolitan municipality...

, South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

 in the V&A Waterfront Shopping Center.

In Amman
Amman
Amman is the capital of Jordan. It is the country's political, cultural and commercial centre and one of the oldest continuously inhabited cities in the world. The Greater Amman area has a population of 2,842,629 as of 2010. The population of Amman is expected to jump from 2.8 million to almost...

, Jordan
Jordan
Jordan , officially the Hashemite Kingdom of Jordan , Al-Mamlaka al-Urduniyya al-Hashemiyya) is a kingdom on the East Bank of the River Jordan. The country borders Saudi Arabia to the east and south-east, Iraq to the north-east, Syria to the north and the West Bank and Israel to the west, sharing...

. there is an adidas Originals store on Al-Wakalat Street.

In Prizren
Prizren
Prizren is a historical city located in southern Kosovo. It is the administrative center of the eponymous municipality and district.The city has a population of around 131,247 , mostly Albanians...

, Serbia
Serbia
Serbia , officially the Republic of Serbia , is a landlocked country located at the crossroads of Central and Southeast Europe, covering the southern part of the Carpathian basin and the central part of the Balkans...

 there is an Adidas Store on Shadervan Square.

in Tel-Aviv and Jerusalem, Israel
Israel
The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...

 there is an adidas originals store's.

In the Netherlands there are stores at Amsterdam, Rotterdam, The Hague, Utrecht and Groningen.

Advertising campaign

During the campaign Adidas released an advert of a house party with people and celebrities.

Some of the celebrities featured in this advert are:
  • N-Dubz
    N-Dubz
    N-Dubz are a British hip hop group from Camden Town, London. The group consists of members Dappy, Tulisa Contostavlos and Fazer.N-Dubz were previously signed to Polydor Records before joining All Around the World Records...

  • Mr. Hudson
  • Young Jeezy
    Young Jeezy
    Jay Wayne Jenkins , better known by his stage name Young Jeezy, is an American rapper. He is the member of the hip hop group United Streets Dopeboyz of America and a former member of BMF...

  • David Beckham
    David Beckham
    David Robert Joseph Beckham, OBE is an English footballer who plays midfield for Los Angeles Galaxy in Major League Soccer, having previously played for Manchester United, Preston North End, Real Madrid, and A.C...

  • Kevin Garnett
    Kevin Garnett
    Kevin Maurice Garnett is an American professional basketball player who currently plays power forward for the Boston Celtics of the National Basketball Association . After a high school basketball career at Farragut Career Academy which included winning a national player of the year award, he...

  • Ai Otsuka
    Ai Otsuka
    is a Japanese pop singer-songwriter, composer, pianist and actress from Suminoe-ku, Osaka City, Osaka Prefecture, Japan. She is a popular artist on the Avex Trax label and is best known for her 2003 hit "Sakuranbo," which stayed in the Top 200 Oricon Weekly Singles Chart for 103 weeks.A piano...

  • Missy Elliott
    Missy Elliott
    Melissa Arnette "Missy" Elliott , is an American rapper, singer-songwriter, record producer, and actressA five-time Grammy Award winner, Elliott, with record sales of over seven million in the United States, is the only female rapper to have five albums certified platinum by the RIAA, including one...

  • Mark Gonzales
    Mark Gonzales
    Mark Gonzales , also known as "Gonz" and "The Gonz," is an American professional skateboarder and artist. He is known in the skateboarding world as a pioneer of modern street skateboarding, currently skateboarding's most popular form....

  • Method Man
    Method Man
    Clifford Smith , better known by his stage name Method Man is an American hip hop artist, record producer, actor and member of the hip hop collective Wu-Tang Clan. He took his stage name from the 1979 film The Fearless Young Boxer, also known as Method Man. He is one half of the rap duo Method Man...

  • Redman
  • Ilie Năstase
    Ilie Nastase
    Ilie Nastase is a Romanian former professional tennis player, one of the world's top players of the 1970s. Năstase was the World No. 1 tennis player between 1973 and 1974 . He is one of the five players in history to win more than 100 ATP professional titles . He was inducted into the...

  • Katy Perry
    Katy Perry
    Katy Perry is an American singer, songwriter and actress. Born in Santa Barbara, California, and raised by Christian pastor parents, Perry grew up listening to only gospel music and sang in her local church as a child. After earning a GED during her first year of high school, she began to pursue a...

  • Emmanuel Frimpong
    Emmanuel Frimpong
    Emmanuel Yaw Frimpong is a Ghanaian footballer who plays as a midfielder for Arsenal. Although Frimpong has represented England at youth level, he has pledged his international future to his country of birth Ghana...

  • Daft Punk
    Daft Punk
    Daft Punk are an electronic music duo consisting of French musicians Guy-Manuel de Homem-Christo and Thomas Bangalter . Daft Punk reached significant popularity in the late 1990s house movement in France and met with continued success in the years following, combining elements of house with synthpop...

  • Estelle
    Estelle (musician)
    Estelle Fanta Swaray commonly known as Estelle, and formerly as Est'elle, is an English R&B singer-songwriter, rapper and record producer.-Early Life:Estelle was born 18 January 1980 in Hammersmith, London, England...

  • DMC
    Darryl McDaniels
    -Video game appearances:*The Warriors - Scopes*Guitar Hero: Aerosmith - Himself- External links :* * * * * http://articles.latimes.com/2009/dec/12/entertainment/la-et-people-speak12-2009dec12...

  • The Ting Tings
    The Ting Tings
    The Ting Tings are an English music duo comprising Jules de Martino and Katie White . They formed in December 2007 while based at Islington Mill Studios in Salford...

  • Jeremy Scott
    Jeremy Scott
    Jeremy Scott is an American fashion designer born in Kansas City, Missouri. He attended the Pratt Institute in Brooklyn, New York, for fashion design...

  • Noel Gallagher
    Noel Gallagher
    Noel Thomas David Gallagher is an English musician and singer-songwriter, formerly the lead guitarist, backing vocalist and principal songwriter of the English rock band Oasis. He is currently fronting his solo project, Noel Gallagher's High Flying Birds.Raised in Burnage, Manchester with his...

  • Ian Brown
    Ian Brown
    Ian George Brown is an English musician, best known as the lead singer of the alternative rock band The Stone Roses, which broke up in 1996 but are confirmed to reunite in 2012. Since the break-up of the Stone Roses he has pursued a solo career...



The background music is Beggin', a re-edit by Pilooski of the Frankie Valli & The Four Seasons song.

In the same adidas campaign was a Poker game video, the song was believed to be another version of Beggin, however it was not and was in fact an original song made specifically for the video by Boogie Studio, located in Montreal.
The song can be found on their blog.

Separate to the house party campaign, adidas also launched the All Day I Dream About Sneakers campaign in late 2008. The campaign was an adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde adidas designer.

In 2010, another adidas Originals commercial was made. The song was 'Why Can't There Be Love' by Dee Edwards remastered by Gilles Peterson
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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