is the largest privately operated terrestrial television
Terrestrial television is a mode of television broadcasting which does not involve satellite transmission or cables — typically using radio waves through transmitting and receiving antennas or television antenna aerials...
network in Pakistan
Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...
having the 2nd largest national viewer ship base in the country. The channel was launched on May 01, 2005.
Today ATV is a symbol of quality television entertainment & News in Pakistan. The phenomenal growth of the channel can be best judged from the fact that the Channel which had its only transmitting station at Islamabad in 1990 now operates with 20 stations covering all major cities and commercial centres of Pakistan.
The ATV stations are located at Islamabad, Karachi, Lahore, Faisalabad, Daska, Multan, Bahawalpur, Larkana, Hyderabad ,Sukkur, Peshawar, Mingora, Qalat, Batkhaila, Khuzdar, Thandyani, Sahiwal, Sibi, Quetta and Tando Allahyar covering over 50% of the population. The success of ATV is primarily attributable to its extremely popular family entertainment, News & Current Affairs programs.
All the capital and running expenses of this company are met from its own resources. No government grant, budgetary allocation or subsidy was ever acquired.
The Company enjoys sound financial health. It has paid unprecedented dividends of 7,256% in the corporate history of Pakistan since its inception.
The program mix of ATV includes Entertainment (40%), Information (37%) and Education (23%). The broadcasting setup of ATV clicked on the very outset and played a major role in the prosperity and stability of the Company.
In spite of being an entertainment channel, ATV has always broken the most important news in country, earlier than any other channel. It includes important news of country, worldwide, sports, business and weather. Due to requests of viewers of ATV, the channel is working on Entertainment segment in news for providing latest entertainment news to viewers. Almost 77% viewers sent requests to open this segment. But now the channel focus on too much entertainment news, almost 3 news in a month, due to which viewers are disappointed.
ATV is available throughout Pakistan, terrestrially (on antenna) and in 86 countries of the world through Asia Sat 3
Asia Satellite Telecommunications Co. Ltd. is a commercial operator of communication spacecraft. AsiaSat is based in Hong Kong with two major shareholders, CITIC and General Electric.-Satellites:...
In 2010, ATV developed its network further by launching the test transmission of Pakistan's first women channel, ALite. On 3 April 2010, ATV organized the launch show of yet another channel APLUS, which was attended by notable television celebrities from Pakistan. On 24 June 2010, ATV celebrated its 5th anniversary and put ALITE (that was previously put off air), and APLUS, on test run. Both upcoming channels are satellite channels, and can be viewed locally and internationally
ATV arranged a cricket tournament in 2007 for media related companies in Pakistan. This tournament was played at Dreamworld Resort
. Complete tournament was aired 4 times. It later became an annual event at the resort.