ALL CAPS (song)
Encyclopedia
"ALL CAPS" is a single by the hip-hop
Hip hop music
Hip hop music, also called hip-hop, rap music or hip-hop music, is a musical genre consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted...

 duo Madvillain
Madvillain
Madvillain is a hip hop group consisting of MF DOOM and Madlib . Their debut album Madvillainy was met with wide critical acclaim for its unique approach—short songs, obscure lyrics, few choruses and a sound which was generally unfriendly to commercial radio.In 2006, Madvillain was featured on...

 from their debut album Madvillainy
Madvillainy
Madvillainy is the debut album by American hip hop duo Madvillain, a group consisting of MF DOOM and Madlib . It was released on March 23, 2004 on Stones Throw Records to overwhelmingly positive reviews...

.

Background

The title is a reference to MF DOOM
MF Doom
Daniel Dumile is a hip hop artist who has taken on several stage names in his career, most notably MF DOOM, where the "MF" stands for metal face, and for tracks he has produced, metal fingers...

's preference that his stage name
Stage name
A stage name, also called a showbiz name or screen name, is a pseudonym used by performers and entertainers such as actors, wrestlers, comedians, and musicians.-Motivation to use a stage name:...

 be written in all capital letters. The song includes the instructional lyrics, "Just remember all caps when you spell the man's name..." A prototype version of this song appeared on the unofficially released album Are MadVillain titled "Horny".

Music video

The video, directed and animated by James Reitano for TFU Studios, is in the form of an animated Silver Age
Silver Age of Comic Books
The Silver Age of Comic Books was a period of artistic advancement and commercial success in mainstream American comic books, predominantly those in the superhero genre. Following the Golden Age of Comic Books and an interregnum in the early to mid-1950s, the Silver Age is considered to cover the...

 comic book
Comic book
A comic book or comicbook is a magazine made up of comics, narrative artwork in the form of separate panels that represent individual scenes, often accompanied by dialog as well as including...

. It begins with two scientists in a lab experimenting with chemicals. Their work goes awry when a mixture fills the lab with gas, and the scientists, locked in by a supposed security guard, begin to mutate. One grows into a huge man-monster called "Madvillain" and dons DOOM's signature mask while the other shrinks into a purple alien
Extraterrestrial life in popular culture
In popular cultures, "extraterrestrials" are life forms — especially intelligent life forms— that are of extraterrestrial origin .-Historical ideas:-Pre-modern:...

-like creature with telepathic powers. He is encased in a golden casket-like case, and they both manage to escape the lab. The "title page" then appears, along with a seal bearing Stan Lee
Stan Lee
Stan Lee is an American comic book writer, editor, actor, producer, publisher, television personality, and the former president and chairman of Marvel Comics....

's and Jack Kirby
Jack Kirby
Jack Kirby , born Jacob Kurtzberg, was an American comic book artist, writer and editor regarded by historians and fans as one of the major innovators and most influential creators in the comic book medium....

's names, and Madvillain, now wearing a suit with a green trenchcoat and brown hat, carries the golden case until he is confronted by a gang of men in suits called "The Minions of Death." They seem to be after the golden case, but the man-monster doesn't surrender it without a fight. Using a laser rifle, the Minions manage to capture the golden case and subdue Madvillain.
Back at their hideout, the Minions demand Madvillain to open the case by force. The alien scientist awakens, and the man-monster hears his thoughts, giving him a boost of energy to let them both escape the hideout.
The video ends with a high-speed chase in the mountains with the Minions pursuing the mutated scientists. After they fire a few shots, the alien tells the man-monster to speed up. In a cliffhanger
Cliffhanger
A cliffhanger or cliffhanger ending is a plot device in fiction which features a main character in a precarious or difficult dilemma, or confronted with a shocking revelation at the end of an episode of serialized fiction...

 ending, the last "page" reads, "Will Madvillian Survive the Minions of Death? Check Back Next Time, Pilgrims!"
Between each scene, there are parodies of typical ads found in comic books, such as sea monkeys for sale and faux job offers. There is also a mail-in section of the comic called "Mail (to the) Villain," where Madlib
Madlib
Otis Jackson Jr. in Oxnard, California, known professionally as Madlib, is a Los Angeles-based DJ, multi-instrumentalist, rapper, and music producer...

 and MF DOOM
MF Doom
Daniel Dumile is a hip hop artist who has taken on several stage names in his career, most notably MF DOOM, where the "MF" stands for metal face, and for tracks he has produced, metal fingers...

 make a cameo appearance.
The video can be found in QuickTime
QuickTime
QuickTime is an extensible proprietary multimedia framework developed by Apple Inc., capable of handling various formats of digital video, picture, sound, panoramic images, and interactivity. The classic version of QuickTime is available for Windows XP and later, as well as Mac OS X Leopard and...

 format when the Madvillainy disc is placed in a computer.

The man-monster

"Madvillain" has become an unofficial mascot of the hip-hop duo. He is featured on the cover of the Stones Throw collaboration Chrome Children
Chrome Children
Chrome Children is a co-production between Stones Throw Records and Adult Swim. The CD & DVD set, released on October 3, 2006, includes songs from Oh No, J Dilla, Madlib, and other Stones Throw artists. It also includes footage from a hip-hop concert headlined by MF DOOM and Madlib on DVD...

 (Madvillain's contribution to the album is the single "Monkey Suite"). Kidrobot
Kidrobot
Kidrobot is a producer and retailer of designer toys founded in 2002 by Paul Budnitz, specializing in artist-created toys and imports from Japan, Hong Kong, and Europe. Kidrobot also makes Kidrobot Mascots, which are figures of their main logo. These figures are usually nicknamed KR and the number...

 created a vinyl figure of the man-monster for its sequel
Chrome Children Vol. 2
Chrome Children Vol. 2 is a follow-up to the 2006 album, Chrome Children. It is a co-production between Stones Throw Records and Adult Swim. It is available as a free downloadable EP on the Adult Swim Website...

 along with a limited edition featuring a grey trenchcoat.

In pop culture

  • This song is featured in a fight scene in The Boondocks
    The Boondocks (TV series)
    The Boondocks is an American animated series created by Aaron McGruder on Cartoon Network's late night programing block, Adult Swim, based on McGruder's comic strip of the same name...

    episode, "Let's Nab Oprah".
  • One line in the lyrics is a possible reference to Method Man
    Method Man
    Clifford Smith , better known by his stage name Method Man is an American hip hop artist, record producer, actor and member of the hip hop collective Wu-Tang Clan. He took his stage name from the 1979 film The Fearless Young Boxer, also known as Method Man. He is one half of the rap duo Method Man...

    's song "The Motto", which opens with "You know it like a poet, baby doll" while towards the end of "ALL CAPS" DOOM sings "And you know it like a poet, like baby doll"
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