2waytraffic is a television production company based in Hilversum

Hilversum

is a municipality and a town in the Netherlands, in the province of North Holland. Located in the region called "'t Gooi", it is the largest town in that area. It is surrounded by heathland, woods, meadows, lakes, and smaller villages...

, Netherlands

Netherlands

The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

. It was established in 2004 by former Endemol

Endemol

Endemol is an international television production and distribution company based in the Netherlands, with subsidiaries and joint ventures in 23 countries, including the United Kingdom, the United States, France, Mexico, Spain, Italy, Germany, Brazil, Chile, Argentina, Dominican Republic, Poland,...

 executives Kees Abrahams, Unico Glorie, Taco Ketelaar and Henk Keilman.

The company expanded significantly in 2006 with three acquisitions, beginning with the mobile solutions provider Emexus in June and then the content developer Intellygents in August. The most notable acquisition, however, was that of the rights of the UK company Celador International

Celador

Celador is a global light entertainment company originally formed as an independent production company in 1983. It has produced a number of popular light entertainment shows and is probably best known for Who Wants to Be a Millionaire? and co-producing the film Slumdog Millionaire which collected...

 and its programme library, including the international Who Wants to Be a Millionaire?

Who Wants to Be a Millionaire?

Who Wants to Be a Millionaire? is a television game show which offers large cash prizes for correctly answering a series of multiple-choice questions of increasing difficulty. The format is owned and licensed by Sony Pictures Television International. The maximum cash prize is one million pounds...

 franchise, in December.

On June 4, 2008, the company became a subsidiary of Sony Pictures Entertainment

Sony Pictures Entertainment

Sony Pictures Entertainment, Inc. is the television and film production/distribution unit of Japanese multinational technology and media conglomerate Sony...

.

It currently has offices in London, New York, Budapest, Stockholm, and Madrid.

2waytraffic International, Sony Pictures Television

Formerly Celador International, this company owns, distributes, licenses and operates over 200 game show formats such as Who Wants to Be a Millionaire? in the United States, UK, Eastern Europe, and Nordic. After SPE acquired 2waytrafic, the international subsidiary became 2waytraffic International, Sony Pictures Television, and is headed by Ed Louwerse.

Emexus Group

This is a mobile solutions group acquired by 2waytraffic in June 2006, which is now 2waytraffic Mobile.

Intellygents

Intellygents was established in 2002 by former Endemol employees Kirsten van Nieuwenhuijzen and Mark van Berkel, and acquired by 2waytraffic in August 2006. It is a creative developing company for intelligent entertainment, with formats such as That's the Question

That's the Question

That's the Question is an American quiz game show on GSN hosted by Bob Goen which aired from October 2, 2006 to December 1, 2007. The first season was shot in the Netherlands with Canadians and Americans who live there as contestants. The second season was filmed in Los Angeles aired on September...

, Take It or Leave It

Take It Or Leave It (game show)

Take It or Leave It? was a British game show, developed by Dutch format company Intellygents, that aired on the digital channel Challenge. Challenge tends to air repeats of classic game shows that have been commissioned by other broadcasters, but it is rare that they produce original content...

, The Greatest Royalty Expert and Who Wants to Be a Millionaires first spin-off game show 50:50

Fifty Fifty (game show)

50:50 is a television game show which offers large cash prizes for correctly answering a series of randomized multiple-choice questions of varying difficulty. The format is first spin-off of the quiz Who Wants To Be A Millionaire?. The format created by 2waytraffic and aired in many countries...

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