It is incredible that malayalees can throw crores of money to a show like this but not a single paisa to the unfortunate living alongside us. Even Asianet has never announced any percentage of the proceeds to the less fortunate. The reality is that we are being made the fools. Fellow malayalees, please look around you & the next time you decide to vote in a contestant, think of those tiny outstreached hands hoping for a single meal. If asianet were to give at least 1/2 of the proceeds from the sms votes to the less fortunate, then you are also making a difference when you vote.