1.Why does Continental have so many brands?
2.Why basis does Continental appear to be using for segmenting the market?
3.What type of motorist do you think would react favourably to Continental’s advertising?
4.If tyres are a distress purchase, why do Michelin and Pirelli spend large amount of money on supporting their brands?
5.Is Continental’s segmentation policy realistic?

PLEASE answer this questions! and if it will be possible send me back on my e-mail (titikaka@one.lv)