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(1)   Relating to or caused by a virus
"Viral infection"


  1. Of or relating to a biological virus.
    viral DNA
  2. Caused by a virus.
    viral infection
  3. Of the nature of an informatic virus; able to spread copies of itself to other computers.
  4. Spread by word of mouth, with minimal intervention in order to create buzz and interest.


  1. A video, image or text spread by "word of mouth" on the internet or by e-mail for humorous, political or marketing purposes.
    • 2002, Nik Lever, Flash Mx Games: ActionScript for Artists, Focal Press, page 411,
      Using the Flash ActiveX control in this way allows you as a developer to create desktop characters, email virals and screensavers.
    • 2003, Dave Chaffey, Total E-Mail Marketing, Elsevier, page 2,
      [M]ost virals are not seen as profiling and data collection exercises, since that would kill the impulse of forwarding to a friend.
    • 2005, Russell Evans, Practical DV Filmmaking, Focal Press, page 289,
      Music company virals are becoming commonplace as costs of promos force labels to reconsider how to target more directly to consumers.